Tools & Wizards About Us
brandtheorygroup.com screenshot

Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

brandtheorygroup.com

Marketing Agency & Growth Playbook for B2B Brands | Brand Theory

Page Load Speed

2.2 sec in total

First Response

141 ms

Resources Loaded

1.5 sec

Page Rendered

588 ms

brandtheorygroup.com screenshot

About Website

Visit brandtheorygroup.com now to see the best up-to-date Brand Theory Group content for United States and also check out these interesting facts you probably never knew about brandtheorygroup.com

Stop wasting time and money on marketing that doesn't work. Scale your B2B brand profitably and predictably with our proven system for exponential growth.

Visit brandtheorygroup.com

Key Findings

We analyzed Brandtheorygroup.com page load time and found that the first response time was 141 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

brandtheorygroup.com performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

19/100

10%

LCP (Largest Contentful Paint)

Value4.2 s

44/100

25%

SI (Speed Index)

Value5.0 s

64/100

10%

TBT (Total Blocking Time)

Value1,080 ms

24/100

30%

CLS (Cumulative Layout Shift)

Value0.005

100/100

15%

TTI (Time to Interactive)

Value15.7 s

6/100

10%

Network Requests Diagram

brandtheorygroup.com

141 ms

www.brand-theory.com

247 ms

font-awesome.min.css

33 ms

bootstrap.min.css

261 ms

sr-base.css

268 ms

Our browser made a total of 54 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Brandtheorygroup.com, 63% (34 requests) were made to Brand-theory.com and 13% (7 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (684 ms) relates to the external source Brand-theory.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 114.6 kB (16%)

Content Size

735.2 kB

After Optimization

620.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Brandtheorygroup.com main page is 735.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 525.4 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 86.6 kB

  • Original 102.3 kB
  • After minification 93.6 kB
  • After compression 15.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 86.6 kB or 85% of the original size.

Image Optimization

-3%

Potential reduce by 16.4 kB

  • Original 525.4 kB
  • After minification 509.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Brand Theory Group images are well optimized though.

JavaScript Optimization

-8%

Potential reduce by 7.2 kB

  • Original 91.4 kB
  • After minification 91.4 kB
  • After compression 84.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-27%

Potential reduce by 4.4 kB

  • Original 16.0 kB
  • After minification 16.0 kB
  • After compression 11.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Brandtheorygroup.com needs all CSS files to be minified and compressed as it can save up to 4.4 kB or 27% of the original size.

Requests Breakdown

Number of requests can be reduced by 24 (59%)

Requests Now

41

After Optimization

17

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 41 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Brand Theory Group. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

brandtheorygroup.com

brandtheorygroup.com

141 ms

www.brand-theory.com

www.brand-theory.com

247 ms

font-awesome.min.css

font-awesome.min.css

33 ms

bootstrap.min.css

bootstrap.min.css

261 ms

sr-base.css

sr-base.css

268 ms

additional-style.min.css

additional-style.min.css

239 ms

jquery-1.7.1.js

jquery-1.7.1.js

43 ms

module_154589067844_Global_CTA_Module_2.min.css

module_154589067844_Global_CTA_Module_2.min.css

226 ms

module_153473040208_Global_CTA_Module.min.css

module_153473040208_Global_CTA_Module.min.css

313 ms

module_153566833804_Three_Column_Card_Module.min.css

module_153566833804_Three_Column_Card_Module.min.css

239 ms

module_153477544089_Footer_Module_2024.min.css

module_153477544089_Footer_Module_2024.min.css

466 ms

tags.js

tags.js

119 ms

jquery-3.4.1.min.js

jquery-3.4.1.min.js

455 ms

bootstrap.min.js

bootstrap.min.js

534 ms

embed.js

embed.js

47 ms

project.js

project.js

285 ms

headroom.js

headroom.js

445 ms

TweenMax.min.js

TweenMax.min.js

459 ms

v2.js

v2.js

374 ms

web-interactives-embed.js

web-interactives-embed.js

59 ms

6374304.js

6374304.js

549 ms

index.js

index.js

531 ms

interaction.min.js

interaction.min.js

684 ms

css2

css2

31 ms

tracking.min.js

tracking.min.js

214 ms

bt-web-logo-white.svg

bt-web-logo-white.svg

203 ms

bt-web-logo-blaze.jpg

bt-web-logo-blaze.jpg

68 ms

burning-money.gif

burning-money.gif

105 ms

growth-2-point-0-system.jpg

growth-2-point-0-system.jpg

200 ms

playbook-mockup-small-redbg.png

playbook-mockup-small-redbg.png

201 ms

playbook-tiles-horizontal-2.svg

playbook-tiles-horizontal-2.svg

128 ms

emoji-love.gif

emoji-love.gif

372 ms

join-our-community.png

join-our-community.png

201 ms

playbook-mockup-small.jpg

playbook-mockup-small.jpg

267 ms

laptop-book-a-call.png

laptop-book-a-call.png

262 ms

footer-logo.svg

footer-logo.svg

260 ms

icon-linkedin.png

icon-linkedin.png

262 ms

icon-twitter-x.png

icon-twitter-x.png

302 ms

icon-facebook.png

icon-facebook.png

276 ms

regular.woff

regular.woff

207 ms

LDIbaomQNQcsA88c7O9yZ4KMCoOg4IA6-91aHEjcWuA_qU7NSg.ttf

LDIbaomQNQcsA88c7O9yZ4KMCoOg4IA6-91aHEjcWuA_qU7NSg.ttf

45 ms

LDIbaomQNQcsA88c7O9yZ4KMCoOg4IA6-91aHEjcWuA_m07NSg.ttf

LDIbaomQNQcsA88c7O9yZ4KMCoOg4IA6-91aHEjcWuA_m07NSg.ttf

56 ms

LDIbaomQNQcsA88c7O9yZ4KMCoOg4IA6-91aHEjcWuA_907NSg.ttf

LDIbaomQNQcsA88c7O9yZ4KMCoOg4IA6-91aHEjcWuA_907NSg.ttf

65 ms

LDIbaomQNQcsA88c7O9yZ4KMCoOg4IA6-91aHEjcWuA_KU7NSg.ttf

LDIbaomQNQcsA88c7O9yZ4KMCoOg4IA6-91aHEjcWuA_KU7NSg.ttf

66 ms

LDIbaomQNQcsA88c7O9yZ4KMCoOg4IA6-91aHEjcWuA_d0nNSg.ttf

LDIbaomQNQcsA88c7O9yZ4KMCoOg4IA6-91aHEjcWuA_d0nNSg.ttf

66 ms

700.woff

700.woff

342 ms

LDIbaomQNQcsA88c7O9yZ4KMCoOg4IA6-91aHEjcWuA_TknNSg.ttf

LDIbaomQNQcsA88c7O9yZ4KMCoOg4IA6-91aHEjcWuA_TknNSg.ttf

64 ms

LDIbaomQNQcsA88c7O9yZ4KMCoOg4IA6-91aHEjcWuA_KUnNSg.ttf

LDIbaomQNQcsA88c7O9yZ4KMCoOg4IA6-91aHEjcWuA_KUnNSg.ttf

66 ms

collectedforms.js

collectedforms.js

127 ms

banner.js

banner.js

190 ms

fb.js

fb.js

128 ms

6374304.js

6374304.js

130 ms

leadflows.js

leadflows.js

127 ms

p

p

163 ms

Accessibility Review

brandtheorygroup.com accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

brandtheorygroup.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

brandtheorygroup.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Brandtheorygroup.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Brandtheorygroup.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

brandtheorygroup.com

Open Graph data is detected on the main page of Brand Theory Group. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: