Tools & Wizards About Us
us.billabong.com screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

us.billabong.com

Billabong | Lifestyle & Technical Surf Clothing and Swimwear Brand

Page Load Speed

2.7 sec in total

First Response

174 ms

Resources Loaded

1.7 sec

Page Rendered

850 ms

us.billabong.com screenshot

About Website

Click here to check amazing Us Billabong content for United States. Otherwise, check out these important facts you probably never knew about us.billabong.com

Billabong is a lifestyle & Technical apparel brand committed to the leading edge of Surf culture & Beach Fashion. Shop online! Billabong Official store

Visit us.billabong.com

Key Findings

We analyzed Us.billabong.com page load time and found that the first response time was 174 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

us.billabong.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

55/100

10%

LCP (Largest Contentful Paint)

Value31.6 s

0/100

25%

SI (Speed Index)

Value16.4 s

0/100

10%

TBT (Total Blocking Time)

Value7,870 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.007

100/100

15%

TTI (Time to Interactive)

Value29.1 s

0/100

10%

Network Requests Diagram

us.billabong.com

174 ms

www.billabong.com

414 ms

vendors.js

57 ms

runtime.js

64 ms

main.js

64 ms

Our browser made a total of 65 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Us.billabong.com, 37% (24 requests) were made to Billabong.com and 14% (9 requests) were made to Static.klaviyo.com. The less responsive or slowest element that took the longest time to load (577 ms) relates to the external source Crossborder-integration.global-e.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 395.3 kB (29%)

Content Size

1.4 MB

After Optimization

975.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Us.billabong.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 554.8 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 322.3 kB

  • Original 418.1 kB
  • After minification 374.7 kB
  • After compression 95.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 322.3 kB or 77% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 352.5 kB
  • After minification 352.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Us Billabong images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 30.1 kB

  • Original 554.8 kB
  • After minification 554.8 kB
  • After compression 524.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-95%

Potential reduce by 42.9 kB

  • Original 45.0 kB
  • After minification 2.7 kB
  • After compression 2.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Us.billabong.com needs all CSS files to be minified and compressed as it can save up to 42.9 kB or 95% of the original size.

Requests Breakdown

Number of requests can be reduced by 41 (73%)

Requests Now

56

After Optimization

15

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Us Billabong. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 42 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

us.billabong.com

us.billabong.com

174 ms

www.billabong.com

www.billabong.com

414 ms

vendors.js

vendors.js

57 ms

runtime.js

runtime.js

64 ms

main.js

main.js

64 ms

custom.js

custom.js

65 ms

preloads.js

preloads.js

63 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

62 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

78 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

81 ms

css2

css2

86 ms

main.css

main.css

90 ms

lsKQ8hdFOkYrrbdGnrTmG2WXX3wJJvQXs5WkHPAY

lsKQ8hdFOkYrrbdGnrTmG2WXX3wJJvQXs5WkHPAY

79 ms

klaviyo.js

klaviyo.js

71 ms

easylocation-storefront.min.js

easylocation-storefront.min.js

84 ms

authentic-popup.js

authentic-popup.js

110 ms

authentic-popup.css

authentic-popup.css

110 ms

%7B%7B%20Shopify.country%20%7C%20downcase%20%7D%7D.png

%7B%7B%20Shopify.country%20%7C%20downcase%20%7D%7D.png

78 ms

%7B%7B%20product.imageUrl%20%7C%20default:%20product.featured_image%20%7C%20append:'&width=600'%20%7D%7D

%7B%7B%20product.imageUrl%20%7C%20default:%20product.featured_image%20%7C%20append:'&width=600'%20%7D%7D

324 ms

%7B%25%2520if%2520product.alt_image%2520!=%2520blank%2520%25%7D%7B%7Bproduct.alt_image%7D%7D%7B%25%2520else%2520%25%7D%7B%7Bproduct.featured_image%7D%7D%7B%25%2520endif%2520%25%7D

%7B%25%2520if%2520product.alt_image%2520!=%2520blank%2520%25%7D%7B%7Bproduct.alt_image%7D%7D%7B%25%2520else%2520%25%7D%7B%7Bproduct.featured_image%7D%7D%7B%25%2520endif%2520%25%7D

330 ms

%7B%7B%20badge.icon%20%7D%7D

%7B%7B%20badge.icon%20%7D%7D

288 ms

geo.js

geo.js

93 ms

%7B%7B%20Geo.current_site.region_code%20%7C%20downcase%20%7D%7D.png

%7B%7B%20Geo.current_site.region_code%20%7C%20downcase%20%7D%7D.png

272 ms

%7B%7B%20Geo.target_site.region_code%20%7C%20downcase%20%7D%7D.png

%7B%7B%20Geo.target_site.region_code%20%7C%20downcase%20%7D%7D.png

496 ms

2-UP-1_8a338527-235f-413c-95b8-e4587a465c5a_750x.jpg

2-UP-1_8a338527-235f-413c-95b8-e4587a465c5a_750x.jpg

267 ms

BBG-DualGender-LandingPage-2Up_750x.jpg

BBG-DualGender-LandingPage-2Up_750x.jpg

280 ms

klaviyo.js

klaviyo.js

51 ms

4-UP-BOARDIES_750x.jpg

4-UP-BOARDIES_750x.jpg

270 ms

4-UP-WETSUITS_750x.jpg

4-UP-WETSUITS_750x.jpg

312 ms

BBG-DualGender-LandingPage-4Up-Bikinis_750x.jpg

BBG-DualGender-LandingPage-4Up-Bikinis_750x.jpg

311 ms

BBG-DualGender-LandingPage-4Up-Wetsuits_750x.jpg

BBG-DualGender-LandingPage-4Up-Wetsuits_750x.jpg

311 ms

ua-parser.min.js

ua-parser.min.js

89 ms

authentic-analytics.js

authentic-analytics.js

270 ms

widget.js

widget.js

245 ms

fender_analytics.113876fdc67592e7cbfd.js

fender_analytics.113876fdc67592e7cbfd.js

235 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

236 ms

runtime.c07366098b5d036d4f19.js

runtime.c07366098b5d036d4f19.js

149 ms

sharedUtils.e8c90ec039ff40fd1c44.js

sharedUtils.e8c90ec039ff40fd1c44.js

185 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

191 ms

vendors~signup_forms~post_identification_sync~onsite-triggering.98adbd4f3c00592d4b9b.js

vendors~signup_forms~post_identification_sync~onsite-triggering.98adbd4f3c00592d4b9b.js

197 ms

vendors~signup_forms.87a8144324ad4ca548d7.js

vendors~signup_forms.87a8144324ad4ca548d7.js

190 ms

default~signup_forms~onsite-triggering.c201dfddc020770f8b6d.js

default~signup_forms~onsite-triggering.c201dfddc020770f8b6d.js

197 ms

signup_forms.14aea6243661fa58c6fa.js

signup_forms.14aea6243661fa58c6fa.js

196 ms

trekkie.storefront.6feac1db1e2c7d84269967dcaefdee0618af51f6.min.js

trekkie.storefront.6feac1db1e2c7d84269967dcaefdee0618af51f6.min.js

221 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

233 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

252 ms

swym-ext-shopify.js

swym-ext-shopify.js

152 ms

%7B%7B%20Shopify.country%20%7C%20downcase%20%7D%7D.png

%7B%7B%20Shopify.country%20%7C%20downcase%20%7D%7D.png

78 ms

script.js

script.js

96 ms

bundle~072ac2bb7c9ac46afcb6.js

bundle~072ac2bb7c9ac46afcb6.js

3 ms

widget_app_base_1719507555902.js

widget_app_base_1719507555902.js

18 ms

checkAndGet

checkAndGet

441 ms

i9NKUGpFpO4koBO6Psvrkw.js

i9NKUGpFpO4koBO6Psvrkw.js

48 ms

smsbump_timer.js

smsbump_timer.js

28 ms

pandectes-core.js

pandectes-core.js

21 ms

rakuten_advertising.js

rakuten_advertising.js

106 ms

120560.ct.js

120560.ct.js

34 ms

subscription.js

subscription.js

29 ms

app

app

577 ms

storefrontattributes

storefrontattributes

24 ms

jsp

jsp

26 ms

app.v1.0.368.js

app.v1.0.368.js

132 ms

cs

cs

66 ms

cart.js

cart.js

56 ms

apps.bundle.js

apps.bundle.js

20 ms

Accessibility Review

us.billabong.com accessibility score

100

Accessibility Issues

Best Practices

us.billabong.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

us.billabong.com SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Us.billabong.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Us.billabong.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

us.billabong.com

Open Graph data is detected on the main page of Us Billabong. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: