Tools & Wizards About Us
chichiclothing.com screenshot

Report Summary

  • 12

    Performance

    Renders faster than
    25% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

chichiclothing.com

Chi Chi London | Fashion Dresses & Women's Clothing

Page Load Speed

3.9 sec in total

First Response

424 ms

Resources Loaded

2.9 sec

Page Rendered

574 ms

chichiclothing.com screenshot

About Website

Visit chichiclothing.com now to see the best up-to-date Chi Clothing content for United Kingdom and also check out these interesting facts you probably never knew about chichiclothing.com

Worldwide luxury brand designed in London. Chi Chi offers a variety of dresses, clothing & kids wear that embody the vision that fashion is for everyone.

Visit chichiclothing.com

Key Findings

We analyzed Chichiclothing.com page load time and found that the first response time was 424 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

chichiclothing.com performance score

12

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value14.2 s

0/100

10%

LCP (Largest Contentful Paint)

Value42.2 s

0/100

25%

SI (Speed Index)

Value23.0 s

0/100

10%

TBT (Total Blocking Time)

Value8,590 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.138

79/100

15%

TTI (Time to Interactive)

Value50.0 s

0/100

10%

Network Requests Diagram

www.chichiclothing.com

424 ms

model

114 ms

event

156 ms

dot.txt

103 ms

tmpixel.min.js

115 ms

Our browser made a total of 107 requests to load all elements on the main page. We found that 49% of them (52 requests) were addressed to the original Chichiclothing.com, 8% (9 requests) were made to Fonts.cdnfonts.com and 7% (8 requests) were made to Static.klaviyo.com. The less responsive or slowest element that took the longest time to load (1.7 sec) relates to the external source Bat.bing.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 571.5 kB (14%)

Content Size

4.2 MB

After Optimization

3.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Chichiclothing.com main page is 4.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 3.0 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 388.7 kB

  • Original 478.6 kB
  • After minification 445.4 kB
  • After compression 89.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 388.7 kB or 81% of the original size.

Image Optimization

-2%

Potential reduce by 65.2 kB

  • Original 3.0 MB
  • After minification 2.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Chi Clothing images are well optimized though.

JavaScript Optimization

-18%

Potential reduce by 117.2 kB

  • Original 668.5 kB
  • After minification 668.5 kB
  • After compression 551.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 117.2 kB or 18% of the original size.

CSS Optimization

-1%

Potential reduce by 295 B

  • Original 56.3 kB
  • After minification 56.3 kB
  • After compression 56.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Chichiclothing.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 51 (58%)

Requests Now

88

After Optimization

37

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 88 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Chi Clothing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 43 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.chichiclothing.com

www.chichiclothing.com

424 ms

model

model

114 ms

event

event

156 ms

dot.txt

dot.txt

103 ms

tmpixel.min.js

tmpixel.min.js

115 ms

js

js

117 ms

gtm.js

gtm.js

164 ms

uc.js

uc.js

93 ms

banner.js

banner.js

617 ms

preloads.js

preloads.js

101 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

88 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

87 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

91 ms

theme.scss.css

theme.scss.css

114 ms

chichi.scss.css

chichi.scss.css

104 ms

denver.scss.css

denver.scss.css

137 ms

zmags-home.scss.css

zmags-home.scss.css

137 ms

css2

css2

99 ms

css2

css2

138 ms

lazysizes.min.js

lazysizes.min.js

139 ms

polyfill.min.js

polyfill.min.js

412 ms

libs.min.js

libs.min.js

204 ms

theme.min.js

theme.min.js

141 ms

countdown.min.js

countdown.min.js

144 ms

chichi-shipping.js

chichi-shipping.js

147 ms

qikify-auto-hide.js

qikify-auto-hide.js

135 ms

klaviyo.js

klaviyo.js

125 ms

avada-cookie.js

avada-cookie.js

128 ms

element.js

element.js

179 ms

jquery-3.5.1.min.js

jquery-3.5.1.min.js

86 ms

swiper-bundle.min.js

swiper-bundle.min.js

156 ms

5b1581b687.js

5b1581b687.js

73 ms

smartmenu-v2.js

smartmenu-v2.js

157 ms

sofia-pro

sofia-pro

37 ms

loader.js

loader.js

244 ms

7cf289247ea011073750e184636b30bd.js

7cf289247ea011073750e184636b30bd.js

552 ms

A1228867-7cf0-48fc-be09-6390e62296841.js

A1228867-7cf0-48fc-be09-6390e62296841.js

242 ms

bat.js

bat.js

1714 ms

core.js

core.js

407 ms

trekkie.storefront.6feac1db1e2c7d84269967dcaefdee0618af51f6.min.js

trekkie.storefront.6feac1db1e2c7d84269967dcaefdee0618af51f6.min.js

232 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

230 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

228 ms

app_store_1.png

app_store_1.png

228 ms

m_hero_copy_17.jpg

m_hero_copy_17.jpg

546 ms

hero_copy_49_f664df87-ab98-4e78-b877-3a05f67a7666.jpg

hero_copy_49_f664df87-ab98-4e78-b877-3a05f67a7666.jpg

547 ms

June-HP_07.gif

June-HP_07.gif

227 ms

June-HP_03.gif

June-HP_03.gif

541 ms

2_copy_8_0735c113-d24f-4738-9bcc-47c3265a6b9c_550x.jpg

2_copy_8_0735c113-d24f-4738-9bcc-47c3265a6b9c_550x.jpg

545 ms

2_copy_7_b5437515-8670-4194-89ba-d77fc9f94d45_550x.jpg

2_copy_7_b5437515-8670-4194-89ba-d77fc9f94d45_550x.jpg

545 ms

2_copy_15_550x.jpg

2_copy_15_550x.jpg

575 ms

2_copy_11_ddb87c8e-1711-4acc-9266-35b0d4c7da14_550x.jpg

2_copy_11_ddb87c8e-1711-4acc-9266-35b0d4c7da14_550x.jpg

587 ms

cutout1_copy_6_f1dd7d4d-8223-4148-b633-70c65aa8fc8b_245x.png

cutout1_copy_6_f1dd7d4d-8223-4148-b633-70c65aa8fc8b_245x.png

587 ms

cutout1_copy_7_6aba5112-8946-42a4-b2bc-a2c1433a5a2f_245x.png

cutout1_copy_7_6aba5112-8946-42a4-b2bc-a2c1433a5a2f_245x.png

660 ms

cutout1_copy_8_1064c290-4adc-4bea-9d3d-9d4bcd56f7b6_245x.png

cutout1_copy_8_1064c290-4adc-4bea-9d3d-9d4bcd56f7b6_245x.png

585 ms

cutout1_copy_9_f2c45489-873c-4b40-ad5b-98c947dfcf3d_245x.png

cutout1_copy_9_f2c45489-873c-4b40-ad5b-98c947dfcf3d_245x.png

582 ms

cutout1_copy_10_70c31e58-234b-4855-93a3-47adaff003e7_245x.png

cutout1_copy_10_70c31e58-234b-4855-93a3-47adaff003e7_245x.png

587 ms

cutout1_copy_6_f1dd7d4d-8223-4148-b633-70c65aa8fc8b.png

cutout1_copy_6_f1dd7d4d-8223-4148-b633-70c65aa8fc8b.png

692 ms

cutout1_copy_7_6aba5112-8946-42a4-b2bc-a2c1433a5a2f.png

cutout1_copy_7_6aba5112-8946-42a4-b2bc-a2c1433a5a2f.png

688 ms

cutout1_copy_8_1064c290-4adc-4bea-9d3d-9d4bcd56f7b6.png

cutout1_copy_8_1064c290-4adc-4bea-9d3d-9d4bcd56f7b6.png

692 ms

cutout1_copy_9_f2c45489-873c-4b40-ad5b-98c947dfcf3d.png

cutout1_copy_9_f2c45489-873c-4b40-ad5b-98c947dfcf3d.png

772 ms

cutout1_copy_10_70c31e58-234b-4855-93a3-47adaff003e7.png

cutout1_copy_10_70c31e58-234b-4855-93a3-47adaff003e7.png

690 ms

cutout1_copy_11_196af0c1-1cff-4395-b154-4fb9dd4b15c0.png

cutout1_copy_11_196af0c1-1cff-4395-b154-4fb9dd4b15c0.png

771 ms

hero_copy_33.jpg

hero_copy_33.jpg

776 ms

hero_copy_30_ee2702d7-0a07-42b8-9861-a9daf2533b85.jpg

hero_copy_30_ee2702d7-0a07-42b8-9861-a9daf2533b85.jpg

774 ms

m_aboutus_a0a26bcd-0c23-4bcc-8705-e8428b5b41bd.jpg

m_aboutus_a0a26bcd-0c23-4bcc-8705-e8428b5b41bd.jpg

772 ms

aboutus_9930978c-c65e-4ab7-b84d-f12fb13ec136.jpg

aboutus_9930978c-c65e-4ab7-b84d-f12fb13ec136.jpg

772 ms

copy_d5e9c3f9-afe5-471a-9bce-ae0ae2b8a355_500x.jpg

copy_d5e9c3f9-afe5-471a-9bce-ae0ae2b8a355_500x.jpg

778 ms

inspo3_10ffe789-3ac2-4bc3-ac23-48100021d2c6_450x.jpg

inspo3_10ffe789-3ac2-4bc3-ac23-48100021d2c6_450x.jpg

779 ms

inspo1US_2569d630-4a11-4bd3-b128-b81536169540_450x.jpg

inspo1US_2569d630-4a11-4bd3-b128-b81536169540_450x.jpg

777 ms

inspo1US_copy_283a9dc7-fe04-4f35-8411-572a8366599c_450x.jpg

inspo1US_copy_283a9dc7-fe04-4f35-8411-572a8366599c_450x.jpg

779 ms

inspo3_10ffe789-3ac2-4bc3-ac23-48100021d2c6_550x.jpg

inspo3_10ffe789-3ac2-4bc3-ac23-48100021d2c6_550x.jpg

779 ms

inspo1US_2569d630-4a11-4bd3-b128-b81536169540_550x.jpg

inspo1US_2569d630-4a11-4bd3-b128-b81536169540_550x.jpg

776 ms

inspo1US_copy_283a9dc7-fe04-4f35-8411-572a8366599c_550x.jpg

inspo1US_copy_283a9dc7-fe04-4f35-8411-572a8366599c_550x.jpg

782 ms

google_play_1.png

google_play_1.png

226 ms

fender_analytics.113876fdc67592e7cbfd.js

fender_analytics.113876fdc67592e7cbfd.js

569 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

567 ms

runtime.ae16c24c941a3928c680.js

runtime.ae16c24c941a3928c680.js

25 ms

sharedUtils.262b9d5b04521b0abe69.js

sharedUtils.262b9d5b04521b0abe69.js

225 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

223 ms

vendors~signup_forms~onsite-triggering.075e2d585f48aa57970c.js

vendors~signup_forms~onsite-triggering.075e2d585f48aa57970c.js

224 ms

vendors~signup_forms.824396622be3ec2234ff.js

vendors~signup_forms.824396622be3ec2234ff.js

225 ms

default~signup_forms~onsite-triggering.7bb43bc517eb01fa9d10.js

default~signup_forms~onsite-triggering.7bb43bc517eb01fa9d10.js

224 ms

signup_forms.b7c12cd5cd254fe7a4bd.js

signup_forms.b7c12cd5cd254fe7a4bd.js

531 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

566 ms

post_identification_sync.9785ea669391d6a8413c.js

post_identification_sync.9785ea669391d6a8413c.js

574 ms

jquery.min.js

jquery.min.js

613 ms

Sofia%20Pro%20UltraLight%20Az.woff

Sofia%20Pro%20UltraLight%20Az.woff

491 ms

Sofia%20Pro%20ExtraLight%20Az.woff

Sofia%20Pro%20ExtraLight%20Az.woff

532 ms

Sofia%20Pro%20Regular%20Az.woff

Sofia%20Pro%20Regular%20Az.woff

569 ms

Sofia%20Pro%20Medium%20Az.woff

Sofia%20Pro%20Medium%20Az.woff

530 ms

Sofia%20Pro%20Light%20Az.woff

Sofia%20Pro%20Light%20Az.woff

568 ms

Sofia%20Pro%20Semi%20Bold%20Az.woff

Sofia%20Pro%20Semi%20Bold%20Az.woff

569 ms

Sofia%20Pro%20Bold%20Az.woff

Sofia%20Pro%20Bold%20Az.woff

530 ms

Sofia%20Pro%20Black%20Az.woff

Sofia%20Pro%20Black%20Az.woff

636 ms

bag-icon_1.png

bag-icon_1.png

713 ms

S6u9w4BMUTPHh6UVewyFHi_o.woff

S6u9w4BMUTPHh6UVewyFHi_o.woff

553 ms

lato_n7.50161a3d4f05d049b7407d86c5a8834e4d6e29bf.woff

lato_n7.50161a3d4f05d049b7407d86c5a8834e4d6e29bf.woff

679 ms

S6u9w4BMUTPHh50XewyFHi_o.woff

S6u9w4BMUTPHh50XewyFHi_o.woff

666 ms

S6uyw4BMUTPHvxo6WQev.woff

S6uyw4BMUTPHvxo6WQev.woff

670 ms

lato_n4.e0ee1e2c008a0f429542630edf70be01045ac5e9.woff

lato_n4.e0ee1e2c008a0f429542630edf70be01045ac5e9.woff

679 ms

S6u9w4BMUTPHh7USewyFHi_o.woff

S6u9w4BMUTPHh7USewyFHi_o.woff

673 ms

Superior_Title_-_Regular.otf

Superior_Title_-_Regular.otf

183 ms

5b1581b687.css

5b1581b687.css

152 ms

font-awesome-css.min.css

font-awesome-css.min.css

77 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

241 ms

css

css

30 ms

S6uyw4BMUTPHjx4wWCWtFCc.woff

S6uyw4BMUTPHjx4wWCWtFCc.woff

21 ms

Accessibility Review

chichiclothing.com accessibility score

76

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

chichiclothing.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

chichiclothing.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Chichiclothing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Chichiclothing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

chichiclothing.com

Open Graph data is detected on the main page of Chi Clothing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: