Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 92% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

chumdigital.com

Chum Digital - St. Louis Digital Marketing, Branding, Lead Generation

Page Load Speed

6.8 sec in total

First Response

60 ms

Resources Loaded

3.6 sec

Page Rendered

3.2 sec

chumdigital.com screenshot

About Website

Visit chumdigital.com now to see the best up-to-date Chum Digital content and also check out these interesting facts you probably never knew about chumdigital.com

Chum Digital is a St. Louis digital marketing agency focused on helping companies catch more customers with lead generation strategy.

Visit chumdigital.com

Key Findings

We analyzed Chumdigital.com page load time and found that the first response time was 60 ms and then it took 6.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

chumdigital.com performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

52/100

10%

LCP (Largest Contentful Paint)

Value9.6 s

0/100

25%

SI (Speed Index)

Value8.2 s

20/100

10%

TBT (Total Blocking Time)

Value540 ms

54/100

30%

CLS (Cumulative Layout Shift)

Value0.01

100/100

15%

TTI (Time to Interactive)

Value8.9 s

34/100

10%

Network Requests Diagram

chumdigital.com

60 ms

chumdigital.com

1658 ms

wp-emoji-release.min.js

80 ms

style.min.css

169 ms

style.min.css

154 ms

Our browser made a total of 60 requests to load all elements on the main page. We found that 85% of them (51 requests) were addressed to the original Chumdigital.com, 5% (3 requests) were made to Use.fontawesome.com and 2% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Chumdigital.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 109.1 kB (7%)

Content Size

1.7 MB

After Optimization

1.6 MB

In fact, the total size of Chumdigital.com main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 63.0 kB

  • Original 76.6 kB
  • After minification 73.7 kB
  • After compression 13.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 63.0 kB or 82% of the original size.

Image Optimization

-1%

Potential reduce by 19.6 kB

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Chum Digital images are well optimized though.

JavaScript Optimization

-8%

Potential reduce by 5.8 kB

  • Original 70.8 kB
  • After minification 70.8 kB
  • After compression 65.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-15%

Potential reduce by 20.8 kB

  • Original 143.1 kB
  • After minification 143.1 kB
  • After compression 122.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Chumdigital.com needs all CSS files to be minified and compressed as it can save up to 20.8 kB or 15% of the original size.

Requests Breakdown

Number of requests can be reduced by 44 (83%)

Requests Now

53

After Optimization

9

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Chum Digital. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 19 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

chumdigital.com accessibility score

97

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

chumdigital.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

chumdigital.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Chumdigital.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Chumdigital.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Chum Digital. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: