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designidentity.co.uk screenshot

Report Summary

  • 100

    Performance

    Renders faster than
    97% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

designidentity.co.uk

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Page Load Speed

1.6 sec in total

First Response

282 ms

Resources Loaded

1.2 sec

Page Rendered

93 ms

designidentity.co.uk screenshot

About Website

Welcome to designidentity.co.uk homepage info - get ready to check Designidentity best content right away, or after learning these important things about designidentity.co.uk

Design Identity is a corporate identity specialist, providing graphic design solutions to help your business succeed. Based in Wakefield, West Yorkshire, services include logo design, literature and b...

Visit designidentity.co.uk

Key Findings

We analyzed Designidentity.co.uk page load time and found that the first response time was 282 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

designidentity.co.uk performance score

100

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.1 s

99/100

10%

LCP (Largest Contentful Paint)

Value1.2 s

100/100

25%

SI (Speed Index)

Value1.3 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value1.1 s

100/100

10%

Network Requests Diagram

designidentity.co.uk

282 ms

designidentity.co.uk

355 ms

title_background.gif

87 ms

about.gif

170 ms

vertical_rule.gif

225 ms

Our browser made a total of 30 requests to load all elements on the main page. We found that all of those requests were addressed to Designidentity.co.uk and no external sources were called. The less responsive or slowest element that took the longest time to load (457 ms) belongs to the original domain Designidentity.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 12.9 kB (30%)

Content Size

43.7 kB

After Optimization

30.8 kB

  • HTML
  • Images

In fact, the total size of Designidentity.co.uk main page is 43.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 5% of websites need less resources to load. Images take 27.3 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 12.8 kB

  • Original 16.4 kB
  • After minification 13.8 kB
  • After compression 3.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.6 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 12.8 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 94 B

  • Original 27.3 kB
  • After minification 27.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Designidentity images are well optimized though.

Requests Breakdown

Number of requests can be reduced by 25 (89%)

Requests Now

28

After Optimization

3

  • Images

The browser has sent 28 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Designidentity. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Network Requests Diagram

designidentity.co.uk

designidentity.co.uk

282 ms

designidentity.co.uk

designidentity.co.uk

355 ms

title_background.gif

title_background.gif

87 ms

about.gif

about.gif

170 ms

vertical_rule.gif

vertical_rule.gif

225 ms

spacer.gif

spacer.gif

227 ms

webpage-idea_r3_c1.png

webpage-idea_r3_c1.png

226 ms

spacer.gif

spacer.gif

227 ms

navigation_buttons_r1_c1.gif

navigation_buttons_r1_c1.gif

230 ms

navigation_buttons_r2_c1.gif

navigation_buttons_r2_c1.gif

260 ms

navigation_buttons_r3_c1.gif

navigation_buttons_r3_c1.gif

299 ms

navigation_buttons_r4_c1.gif

navigation_buttons_r4_c1.gif

301 ms

navigation_buttons_r5_c1.gif

navigation_buttons_r5_c1.gif

302 ms

navigation_buttons_r6_c1.gif

navigation_buttons_r6_c1.gif

301 ms

navigation_buttons_r7_c1.gif

navigation_buttons_r7_c1.gif

306 ms

navigation_buttons_r8_c1.gif

navigation_buttons_r8_c1.gif

338 ms

news_buttons.gif

news_buttons.gif

374 ms

navigation_buttons_r9_c1.gif

navigation_buttons_r9_c1.gif

376 ms

navigation_buttons_r10_c1.gif

navigation_buttons_r10_c1.gif

378 ms

navigation_buttons_r12_c1.gif

navigation_buttons_r12_c1.gif

376 ms

designchip.jpg

designchip.jpg

457 ms

bullet.gif

bullet.gif

421 ms

designidentity_bullet.gif

designidentity_bullet.gif

448 ms

portfolio_case.gif

portfolio_case.gif

451 ms

navigation_buttons_r1_c1_f2.gif

navigation_buttons_r1_c1_f2.gif

85 ms

navigation_buttons_r3_c1_f2.gif

navigation_buttons_r3_c1_f2.gif

76 ms

navigation_buttons_r5_c1_f2.gif

navigation_buttons_r5_c1_f2.gif

78 ms

navigation_buttons_r7_c1_f2.gif

navigation_buttons_r7_c1_f2.gif

77 ms

navigation_buttons_r9_c1_f2.gif

navigation_buttons_r9_c1_f2.gif

76 ms

news_buttons_f2.gif

news_buttons_f2.gif

78 ms

Accessibility Review

designidentity.co.uk accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

designidentity.co.uk best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

SEO Factors

designidentity.co.uk SEO score

75

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Designidentity.co.uk can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Designidentity.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

designidentity.co.uk

Open Graph description is not detected on the main page of Designidentity. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: