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elementbrand.com.au screenshot

Report Summary

  • 2

    Performance

    Renders faster than
    20% of other websites

  • 65

    Accessibility

    Visual factors better than
    that of 30% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

elementbrand.com.au

Element | Skateboarding. Nature. Culture

Page Load Speed

4.4 sec in total

First Response

8 ms

Resources Loaded

2.7 sec

Page Rendered

1.7 sec

elementbrand.com.au screenshot

About Website

Welcome to elementbrand.com.au homepage info - get ready to check Element Brand best content right away, or after learning these important things about elementbrand.com.au

Element is a a streetwear brand with Skateboarding at its roots. Shop for Mens & Women's Footwear, Apparel & Skateboarding Gear on the Official Website

Visit elementbrand.com.au

Key Findings

We analyzed Elementbrand.com.au page load time and found that the first response time was 8 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

elementbrand.com.au performance score

2

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

13/100

10%

LCP (Largest Contentful Paint)

Value10.1 s

0/100

25%

SI (Speed Index)

Value11.0 s

6/100

10%

TBT (Total Blocking Time)

Value4,160 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value2.078

0/100

15%

TTI (Time to Interactive)

Value20.7 s

2/100

10%

Network Requests Diagram

elementbrand.com.au

8 ms

www.elementbrand.com.au

1125 ms

jquery-1.7.2.min.js

897 ms

api.js

78 ms

global_generated.css

41 ms

Our browser made a total of 39 requests to load all elements on the main page. We found that 33% of them (13 requests) were addressed to the original Elementbrand.com.au, 44% (17 requests) were made to Ssl.quiksilver.com and 8% (3 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Elementbrand.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 152.4 kB (9%)

Content Size

1.7 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Elementbrand.com.au main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 872.7 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 136.9 kB

  • Original 160.5 kB
  • After minification 114.0 kB
  • After compression 23.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 46.5 kB, which is 29% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 136.9 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 872.7 kB
  • After minification 872.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Element Brand images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 10.4 kB

  • Original 535.3 kB
  • After minification 535.3 kB
  • After compression 524.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 5.1 kB

  • Original 89.6 kB
  • After minification 89.6 kB
  • After compression 84.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Elementbrand.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 25 (68%)

Requests Now

37

After Optimization

12

  • Images
  • JavaScript
  • CSS

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Element Brand. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

elementbrand.com.au

elementbrand.com.au

8 ms

www.elementbrand.com.au

www.elementbrand.com.au

1125 ms

jquery-1.7.2.min.js

jquery-1.7.2.min.js

897 ms

api.js

api.js

78 ms

global_generated.css

global_generated.css

41 ms

utag.sync.js

utag.sync.js

70 ms

script_v2.min.js

script_v2.min.js

326 ms

script_v2.min.js

script_v2.min.js

80 ms

swiper.min.js

swiper.min.js

78 ms

script.min.js

script.min.js

75 ms

jquery.fancybox.min.css

jquery.fancybox.min.css

99 ms

style.min.css

style.min.css

77 ms

jquery.fancybox.min.js

jquery.fancybox.min.js

100 ms

script.min.js

script.min.js

79 ms

script.min.js

script.min.js

69 ms

style.min.css

style.min.css

69 ms

r-1ups-newsletter-subscription_v2.min.js

r-1ups-newsletter-subscription_v2.min.js

73 ms

r_header.js

r_header.js

700 ms

r_footer.js

r_footer.js

40 ms

r_search.js

r_search.js

825 ms

loader.js

loader.js

61 ms

global_generated_homepage.js

global_generated_homepage.js

1289 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

823 ms

dwac-21.7.js

dwac-21.7.js

77 ms

gretel.min.js

gretel.min.js

64 ms

applepay.js

applepay.js

94 ms

Shop-Mens.jpg

Shop-Mens.jpg

63 ms

Shop-Womens.jpg

Shop-Womens.jpg

58 ms

Shop-Skate-Accessories.jpg

Shop-Skate-Accessories.jpg

59 ms

Shop-Decks.jpg

Shop-Decks.jpg

142 ms

ELE_1UP_LARGE_NEWARRIVALS.jpg

ELE_1UP_LARGE_NEWARRIVALS.jpg

557 ms

placeholder.png

placeholder.png

30 ms

SkateDecks.jpg

SkateDecks.jpg

60 ms

SkateAccessories.jpg

SkateAccessories.jpg

64 ms

Completes.jpg

Completes.jpg

252 ms

SkateRails.jpg

SkateRails.jpg

363 ms

recaptcha__en.js

recaptcha__en.js

62 ms

globalTms.js

globalTms.js

709 ms

utag.js

utag.js

58 ms

Accessibility Review

elementbrand.com.au accessibility score

65

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

elementbrand.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

elementbrand.com.au SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Elementbrand.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Elementbrand.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

elementbrand.com.au

Open Graph description is not detected on the main page of Element Brand. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: