Tools & Wizards About Us
esermarketing.lk screenshot

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

esermarketing.lk

Eser Marketing International - Fitness Equipment in Sri Lanka

Page Load Speed

4.7 sec in total

First Response

75 ms

Resources Loaded

3.1 sec

Page Rendered

1.5 sec

esermarketing.lk screenshot

About Website

Welcome to esermarketing.lk homepage info - get ready to check Eser Marketing best content for Sri Lanka right away, or after learning these important things about esermarketing.lk

Eser Marketing International (Pvt) Ltd is the Sri Lanka's largest high quality fitness equipment provider. Call: 071 444 0555 or visit esermarketing.lk

Visit esermarketing.lk

Key Findings

We analyzed Esermarketing.lk page load time and found that the first response time was 75 ms and then it took 4.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

esermarketing.lk performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.1 s

9/100

10%

LCP (Largest Contentful Paint)

Value15.1 s

0/100

25%

SI (Speed Index)

Value9.4 s

12/100

10%

TBT (Total Blocking Time)

Value640 ms

46/100

30%

CLS (Cumulative Layout Shift)

Value0.015

100/100

15%

TTI (Time to Interactive)

Value13.2 s

12/100

10%

Network Requests Diagram

esermarketing.lk

75 ms

www.esermarketing.lk

118 ms

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45 ms

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45 ms

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48 ms

Our browser made a total of 130 requests to load all elements on the main page. We found that 85% of them (111 requests) were addressed to the original Esermarketing.lk, 6% (8 requests) were made to Fonts.gstatic.com and 2% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.7 sec) relates to the external source Paykoko.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 286.6 kB (11%)

Content Size

2.5 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Esermarketing.lk main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 276.8 kB

  • Original 331.3 kB
  • After minification 331.1 kB
  • After compression 54.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 276.8 kB or 84% of the original size.

Image Optimization

-1%

Potential reduce by 9.3 kB

  • Original 1.8 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Eser Marketing images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 430 B

  • Original 187.2 kB
  • After minification 187.2 kB
  • After compression 186.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 53 B

  • Original 195.8 kB
  • After minification 195.8 kB
  • After compression 195.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Esermarketing.lk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 60 (53%)

Requests Now

114

After Optimization

54

  • Images
  • JavaScript
  • CSS

The browser has sent 114 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Eser Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 38 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

esermarketing.lk

esermarketing.lk

75 ms

www.esermarketing.lk

www.esermarketing.lk

118 ms

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45 ms

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45 ms

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48 ms

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50 ms

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113 ms

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136 ms

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162 ms

jquery.min.js

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135 ms

ssb-ui-js.js

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135 ms

jquery.blockUI.min.js

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138 ms

add-to-cart.min.js

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136 ms

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136 ms

woocommerce.min.js

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140 ms

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142 ms

js

js

579 ms

email-decode.min.js

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plugin.min.js

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138 ms

my_script.js

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core.min.js

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effect.min.js

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order-attribution.min.js

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mailchimp-woocommerce-public.min.js

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cart-fragments.min.js

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public.min.js

public.min.js

139 ms

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js_composer_front.min.js

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bootstrap.optimized.min.js

bootstrap.optimized.min.js

113 ms

jquery.cookie.min.js

jquery.cookie.min.js

119 ms

owl.carousel.min.js

owl.carousel.min.js

540 ms

imagesloaded.min.js

imagesloaded.min.js

115 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

528 ms

theme.min.js

theme.min.js

520 ms

theme-async.min.js

theme-async.min.js

91 ms

woocommerce-theme.min.js

woocommerce-theme.min.js

492 ms

jquery.selectric.min.js

jquery.selectric.min.js

470 ms

underscore.min.js

underscore.min.js

469 ms

wp-util.min.js

wp-util.min.js

458 ms

add-to-cart-variation.min.js

add-to-cart-variation.min.js

454 ms

fbevents.js

fbevents.js

428 ms

webfont.js

webfont.js

427 ms

logo1.7ff549c0.png

logo1.7ff549c0.png

1678 ms

info.png

info.png

1374 ms

Eser-LK.png

Eser-LK.png

278 ms

ESER-MARKETING-INTERNATIONAL-LOGO.png

ESER-MARKETING-INTERNATIONAL-LOGO.png

280 ms

ajax-loader@2x.gif

ajax-loader@2x.gif

278 ms

BH.png

BH.png

365 ms

BODY-ONE.png

BODY-ONE.png

364 ms

Reebok.png

Reebok.png

278 ms

Adidas.png

Adidas.png

366 ms

Body-Solid.png

Body-Solid.png

367 ms

METRIX.png

METRIX.png

365 ms

HORIZON-FITNESS.png

HORIZON-FITNESS.png

368 ms

Outdoor-Fitness.png

Outdoor-Fitness.png

376 ms

Steelfle.png

Steelfle.png

371 ms

Vision-Fitness.png

Vision-Fitness.png

373 ms

Slider001.jpg

Slider001.jpg

374 ms

H853-%E2%80%93-Artic-Comfort-Bike.jpg

H853-%E2%80%93-Artic-Comfort-Bike.jpg

372 ms

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Artic-H673-Upright-Bike.jpg

384 ms

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378 ms

Treadmills-300x300.jpg

Treadmills-300x300.jpg

376 ms

Cross-Trainers-300x300.jpg

Cross-Trainers-300x300.jpg

377 ms

ExerciseBikes-300x300.jpg

ExerciseBikes-300x300.jpg

376 ms

Benches-300x300.jpg

Benches-300x300.jpg

383 ms

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Home-Gym-300x300.jpg

380 ms

Ab-Products-300x300.jpg

Ab-Products-300x300.jpg

379 ms

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Punching-Bags-300x300.jpg

384 ms

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Free-Weights-Bars-300x300.jpg

385 ms

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Rowing-Machines-300x300.jpg

386 ms

Racks-300x300.jpg

Racks-300x300.jpg

386 ms

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Spare-Parts-300x300.jpg

Spare-Parts-300x300.jpg

197 ms

Accessories-300x300.jpg

Accessories-300x300.jpg

260 ms

Cardio-Training.jpg

Cardio-Training.jpg

196 ms

Strength-Training.jpg

Strength-Training.jpg

260 ms

CrossFit.jpg

CrossFit.jpg

193 ms

Single-Column-Outdoor-Fitness.jpg

Single-Column-Outdoor-Fitness.jpg

194 ms

Double-Column-Outdoor-Fitness.jpg

Double-Column-Outdoor-Fitness.jpg

259 ms

porto.woff

porto.woff

255 ms

fa-regular-400.ttf

fa-regular-400.ttf

236 ms

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234 ms

xfbml.customerchat.js

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56 ms

css

css

58 ms

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146 ms

recumbent-bike-300x300.jpg

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148 ms

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BO9503-Multi-Functional-Smith-Machine-300x300.jpg

146 ms

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YOGA-AEROBICS-ACCESSORIES-SRI-LANKA.jpg

144 ms

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145 ms

BH-1.png

BH-1.png

142 ms

BodyOne.png

BodyOne.png

142 ms

Reebok.png

Reebok.png

142 ms

Adidas.png

Adidas.png

141 ms

Body-Solid.png

Body-Solid.png

141 ms

MATRIX.png

MATRIX.png

141 ms

Horizon.png

Horizon.png

140 ms

Outdoor-Fitness.png

Outdoor-Fitness.png

140 ms

Steelflex.png

Steelflex.png

138 ms

Vision.png

Vision.png

137 ms

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Bg-About-Us.png

137 ms

accepted-payment-methods.png

accepted-payment-methods.png

136 ms

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179 ms

254 ms

329 ms

Accessibility Review

esermarketing.lk accessibility score

90

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

esermarketing.lk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

esermarketing.lk SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Esermarketing.lk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Esermarketing.lk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

esermarketing.lk

Open Graph data is detected on the main page of Eser Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: