Tools & Wizards About Us
essentialdog.com.au screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

essentialdog.com.au

Essential Dog | Dog Shampoo with Natural Ingredients

Page Load Speed

3.2 sec in total

First Response

127 ms

Resources Loaded

2.5 sec

Page Rendered

545 ms

essentialdog.com.au screenshot

About Website

Welcome to essentialdog.com.au homepage info - get ready to check Essential Dog best content right away, or after learning these important things about essentialdog.com.au

Dog Shampoo, Natural Ingredients, 100% Australian Made & Owned brand of Organic & Natural Dog Shampoo, Conditioners, Deodorisers, Colognes, Dog Grooming Products & Anti Itch Sprays.

Visit essentialdog.com.au

Key Findings

We analyzed Essentialdog.com.au page load time and found that the first response time was 127 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

essentialdog.com.au performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

22/100

10%

LCP (Largest Contentful Paint)

Value8.3 s

2/100

25%

SI (Speed Index)

Value9.9 s

10/100

10%

TBT (Total Blocking Time)

Value1,190 ms

21/100

30%

CLS (Cumulative Layout Shift)

Value0.149

76/100

15%

TTI (Time to Interactive)

Value15.5 s

7/100

10%

Network Requests Diagram

essentialdog.com.au

127 ms

essentialdog.com.au

71 ms

www.essentialdog.com.au

783 ms

js

108 ms

theme-bundle.polyfills.js

340 ms

Our browser made a total of 86 requests to load all elements on the main page. We found that 5% of them (4 requests) were addressed to the original Essentialdog.com.au, 59% (51 requests) were made to Cdn11.bigcommerce.com and 19% (16 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (783 ms) belongs to the original domain Essentialdog.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 298.4 kB (17%)

Content Size

1.7 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Essentialdog.com.au main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 253.0 kB

  • Original 297.1 kB
  • After minification 219.1 kB
  • After compression 44.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 78.0 kB, which is 26% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 253.0 kB or 85% of the original size.

Image Optimization

-3%

Potential reduce by 43.5 kB

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Essential Dog images are well optimized though.

JavaScript Optimization

-18%

Potential reduce by 1.9 kB

  • Original 10.3 kB
  • After minification 10.0 kB
  • After compression 8.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.9 kB or 18% of the original size.

Requests Breakdown

Number of requests can be reduced by 31 (48%)

Requests Now

65

After Optimization

34

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Essential Dog. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

essentialdog.com.au

essentialdog.com.au

127 ms

essentialdog.com.au

essentialdog.com.au

71 ms

www.essentialdog.com.au

www.essentialdog.com.au

783 ms

js

js

108 ms

theme-bundle.polyfills.js

theme-bundle.polyfills.js

340 ms

theme-bundle.head_async.js

theme-bundle.head_async.js

76 ms

webfont.js

webfont.js

59 ms

css2

css2

73 ms

css

css

94 ms

theme-e917d9f0-d5d5-013a-f6f4-6e3a60db3f2f.css

theme-e917d9f0-d5d5-013a-f6f4-6e3a60db3f2f.css

229 ms

google_analytics4-9a468da7c21d2e9e41cd445d567f3f3a5a9b6759.js

google_analytics4-9a468da7c21d2e9e41cd445d567f3f3a5a9b6759.js

91 ms

js

js

153 ms

loader.js

loader.js

73 ms

widget_preloader.js

widget_preloader.js

159 ms

pa-sales.js

pa-sales.js

515 ms

index.js

index.js

129 ms

bootstrap.min.css

bootstrap.min.css

90 ms

font-awesome.min.css

font-awesome.min.css

73 ms

customstyle.css

customstyle.css

93 ms

jquery-3.4.1.min.js

jquery-3.4.1.min.js

61 ms

theme-bundle.main.js

theme-bundle.main.js

97 ms

jquery-3.2.1.slim.min.js

jquery-3.2.1.slim.min.js

92 ms

popper.min.js

popper.min.js

95 ms

bootstrap.min.js

bootstrap.min.js

121 ms

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

122 ms

visitor_stencil.js

visitor_stencil.js

122 ms

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KFOmCnqEu92Fr1Me5Q.ttf

35 ms

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38 ms

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44 ms

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46 ms

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47 ms

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52 ms

fbevents.js

fbevents.js

17 ms

nextsale.min.js

nextsale.min.js

126 ms

qkBIXvYC6trAT55ZBi1ueQVIjQTD-JqaE0lP.ttf

qkBIXvYC6trAT55ZBi1ueQVIjQTD-JqaE0lP.ttf

27 ms

nobot

nobot

52 ms

esential_dog_shampoo_d_full_logo_stacked_9_1656064961__44248.original.jpg

esential_dog_shampoo_d_full_logo_stacked_9_1656064961__44248.original.jpg

84 ms

icon-search.jpg

icon-search.jpg

79 ms

cart-icon.jpg

cart-icon.jpg

80 ms

essential-dog-anti-itch-spray-dog-itching-and-atopic-dermatitis.jpg

essential-dog-anti-itch-spray-dog-itching-and-atopic-dermatitis.jpg

80 ms

paw-care-webslide.jpg

paw-care-webslide.jpg

279 ms

dental-care-webslide__18791.jpg

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80 ms

hemp-webslide__79782.jpg

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81 ms

essential-dog-natural-dog-shampoo-sensitive-skin-dog-itching-and-atopic-dermatitis.png

essential-dog-natural-dog-shampoo-sensitive-skin-dog-itching-and-atopic-dermatitis.png

80 ms

AIS250.MAIN__97878.1716948693.jpg

AIS250.MAIN__97878.1716948693.jpg

277 ms

TB-ONE__52541.1716034130.jpg

TB-ONE__52541.1716034130.jpg

277 ms

Herbal-Dog-Toothpaste-Front__88012.1666739859.jpg

Herbal-Dog-Toothpaste-Front__88012.1666739859.jpg

81 ms

HSO100.MAIN__74804.1719312930.jpg

HSO100.MAIN__74804.1719312930.jpg

276 ms

puppy-conditioners1__20513__72371.1629767348.png

puppy-conditioners1__20513__72371.1629767348.png

482 ms

CS125.MAIN__12816.1716949148.jpg

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424 ms

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278 ms

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482 ms

products-bg.jpg

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483 ms

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529 ms

Pink_Lead_1__03781.1699416655.jpg

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424 ms

Pink_Collar_1__79112.1699416242.jpg

Pink_Collar_1__79112.1699416242.jpg

484 ms

Essential_Dog_Pretty_Fluffy__99923.1698378623.jpg

Essential_Dog_Pretty_Fluffy__99923.1698378623.jpg

483 ms

Bathrobe-lifestyle__98168.1725023632.jpg

Bathrobe-lifestyle__98168.1725023632.jpg

639 ms

why-you-should-use-anti-itch-spray-for-your-dog-featured-image.jpg

why-you-should-use-anti-itch-spray-for-your-dog-featured-image.jpg

484 ms

4-benefits-of-oatmeal-shampoo-for-dogs-to-reduce-itchy-skin-featured-image.jpeg

4-benefits-of-oatmeal-shampoo-for-dogs-to-reduce-itchy-skin-featured-image.jpeg

483 ms

payment-icon.png

payment-icon.png

487 ms

btm-banner.jpg

btm-banner.jpg

570 ms

phone-order.png

phone-order.png

419 ms

shipping.png

shipping.png

419 ms

shoping.png

shoping.png

430 ms

body-bg-product.jpg

body-bg-product.jpg

450 ms

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37 ms

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38 ms

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38 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

425 ms

about-bg.png

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413 ms

list-bg.jpg

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412 ms

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120 ms

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119 ms

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120 ms

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121 ms

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120 ms

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121 ms

home-testimonial.jpg

home-testimonial.jpg

383 ms

subscribe-icon.png

subscribe-icon.png

383 ms

subscribe-plane.png

subscribe-plane.png

389 ms

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269 ms

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210 ms

index.php

index.php

249 ms

icon-sprite.svg

icon-sprite.svg

126 ms

fontawesome-webfont.ttf

fontawesome-webfont.ttf

420 ms

Accessibility Review

essentialdog.com.au accessibility score

84

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

essentialdog.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

essentialdog.com.au SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Essentialdog.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Essentialdog.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

essentialdog.com.au

Open Graph description is not detected on the main page of Essential Dog. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: