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essentialmall.com screenshot

Report Summary

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    Performance

  • 0

    Accessibility

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    Best Practices

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    SEO

essentialmall.com

Donate clean essential water to children in need every time you shop, at no cost to you - Essential Mall: the first and leading socially conscious onl...

Page Load Speed

32.4 sec in total

First Response

678 ms

Resources Loaded

30.3 sec

Page Rendered

1.4 sec

essentialmall.com screenshot

About Website

Click here to check amazing Essential Mall content for United States. Otherwise, check out these important facts you probably never knew about essentialmall.com

Find great deals on fragrances,makeup, skincare and watches at Essentialmall United States. Discover cheap prices on Perfumes and Colognes from a selection of Burberry, Brooks Brothers, Bijan, Calvin ...

Visit essentialmall.com

Key Findings

We analyzed Essentialmall.com page load time and found that the first response time was 678 ms and then it took 31.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics

essentialmall.com performance score

0

Network Requests Diagram

essentialmall.com

678 ms

www.essentialmall.com

2041 ms

common.css

1711 ms

default.css

3598 ms

INT.css

4745 ms

Our browser made a total of 119 requests to load all elements on the main page. We found that 68% of them (81 requests) were addressed to the original Essentialmall.com, 5% (6 requests) were made to Stats.g.doubleclick.net and 4% (5 requests) were made to Static.olark.com. The less responsive or slowest element that took the longest time to load (15.2 sec) belongs to the original domain Essentialmall.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.8 MB (64%)

Content Size

2.8 MB

After Optimization

1.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Essentialmall.com main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 242.1 kB

  • Original 304.8 kB
  • After minification 298.6 kB
  • After compression 62.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 242.1 kB or 79% of the original size.

Image Optimization

-16%

Potential reduce by 95.8 kB

  • Original 598.8 kB
  • After minification 503.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Essential Mall needs image optimization as it can save up to 95.8 kB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-76%

Potential reduce by 1.3 MB

  • Original 1.7 MB
  • After minification 1.4 MB
  • After compression 405.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.3 MB or 76% of the original size.

CSS Optimization

-86%

Potential reduce by 214.6 kB

  • Original 248.6 kB
  • After minification 211.7 kB
  • After compression 33.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Essentialmall.com needs all CSS files to be minified and compressed as it can save up to 214.6 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 62 (53%)

Requests Now

116

After Optimization

54

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 116 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Essential Mall. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

essentialmall.com

essentialmall.com

678 ms

www.essentialmall.com

www.essentialmall.com

2041 ms

common.css

common.css

1711 ms

default.css

default.css

3598 ms

INT.css

INT.css

4745 ms

jqueryslidemenu.css

jqueryslidemenu.css

659 ms

skeleton.css

skeleton.css

992 ms

functions.js

functions.js

991 ms

main-new.css

main-new.css

2560 ms

jquery-1.8.1.min.js

jquery-1.8.1.min.js

8125 ms

jquery-1.4.2.min.js

jquery-1.4.2.min.js

1736 ms

reveal.css

reveal.css

2011 ms

jquery.countdownTimer.js

jquery.countdownTimer.js

2035 ms

mainNewDesign.css

mainNewDesign.css

1805 ms

ddsmoothmenu.css

ddsmoothmenu.css

1791 ms

at-jquery.js

at-jquery.js

2089 ms

jquery.nicescroll.js

jquery.nicescroll.js

4478 ms

cart-custom-hover.js

cart-custom-hover.js

3937 ms

wish-custom-hover.js

wish-custom-hover.js

2402 ms

waterdrop-custom-hover.js

waterdrop-custom-hover.js

4230 ms

commonfunctions.js

commonfunctions.js

6469 ms

WebResource.axd

WebResource.axd

4571 ms

ScriptResource.axd

ScriptResource.axd

8202 ms

ScriptResource.axd

ScriptResource.axd

4471 ms

ScriptResource.axd

ScriptResource.axd

4466 ms

ScriptResource.axd

ScriptResource.axd

4749 ms

ScriptResource.axd

ScriptResource.axd

4749 ms

ScriptResource.axd

ScriptResource.axd

4855 ms

ScriptResource.axd

ScriptResource.axd

5023 ms

ScriptResource.axd

ScriptResource.axd

5020 ms

ScriptResource.axd

ScriptResource.axd

5150 ms

ProductFilter.js

ProductFilter.js

5066 ms

61.gif

61.gif

11244 ms

bodybg.jpg

bodybg.jpg

956 ms

INT.png

INT.png

956 ms

arrow5.png

arrow5.png

299 ms

8.png

8.png

11237 ms

rightbar_facebook.png

rightbar_facebook.png

298 ms

rightbar-paypal.png

rightbar-paypal.png

690 ms

rightbar_paypal_big.png

rightbar_paypal_big.png

690 ms

rightbar_visa_big.png

rightbar_visa_big.png

1007 ms

rightbar_master_big.png

rightbar_master_big.png

951 ms

uniceflogo.png

uniceflogo.png

1319 ms

toplogo-INT.png

toplogo-INT.png

11763 ms

arw-dwn.gif

arw-dwn.gif

1314 ms

shop-all-departments1.gif

shop-all-departments1.gif

1310 ms

zero.gif

zero.gif

1310 ms

50discount.png

50discount.png

11746 ms

watch.jpg

watch.jpg

15202 ms

spacer.gif

spacer.gif

11801 ms

logo_footer.jpg

logo_footer.jpg

11823 ms

facebook.png

facebook.png

11739 ms

twitter.png

twitter.png

12029 ms

payment-icons.jpg

payment-icons.jpg

12056 ms

Australia_small.gif

Australia_small.gif

12054 ms

canada_small.gif

canada_small.gif

12056 ms

china_small.gif

china_small.gif

12053 ms

Denmark_small.gif

Denmark_small.gif

12126 ms

Greece_small.gif

Greece_small.gif

12126 ms

India_small.gif

India_small.gif

12127 ms

int_small.gif

int_small.gif

12127 ms

New-Zealand_small.gif

New-Zealand_small.gif

12127 ms

Spain_small.gif

Spain_small.gif

13539 ms

Sweden_small.gif

Sweden_small.gif

13747 ms

United-Arab-Emirates_small.gif

United-Arab-Emirates_small.gif

13748 ms

United-Kingdom_small.gif

United-Kingdom_small.gif

13746 ms

us_small.gif

us_small.gif

13742 ms

sdk.js

sdk.js

636 ms

fbico.gif

fbico.gif

13734 ms

gtm.js

gtm.js

839 ms

twtico.gif

twtico.gif

13618 ms

top-arrow.gif

top-arrow.gif

13630 ms

logo.gif

logo.gif

12996 ms

drops.png

drops.png

13007 ms

srchico.png

srchico.png

12996 ms

spacer.gif

spacer.gif

14039 ms

heart1.png

heart1.png

14191 ms

basket.png

basket.png

13954 ms

bdr5.gif

bdr5.gif

13875 ms

10809 ms

xd_arbiter.php

xd_arbiter.php

10762 ms

xd_arbiter.php

xd_arbiter.php

10774 ms

dc.js

dc.js

10015 ms

analytics.js

analytics.js

10699 ms

f.js

f.js

10650 ms

addthis_widget.js

addthis_widget.js

10642 ms

jquery.min.js

jquery.min.js

10621 ms

modal-gloss.png

modal-gloss.png

14009 ms

dvdr1.gif

dvdr1.gif

13667 ms

rightbar-days.png

rightbar-days.png

13659 ms

loader0.js

loader0.js

10426 ms

like.php

like.php

820 ms

__utm.gif

__utm.gif

389 ms

__utm.gif

__utm.gif

396 ms

loading.gif

loading.gif

3220 ms

Sh_BYjerrZ8.js

Sh_BYjerrZ8.js

1873 ms

LVx-xkvaJ0b.png

LVx-xkvaJ0b.png

1877 ms

like.php

like.php

1475 ms

4258-711-10-6753.js

4258-711-10-6753.js

1406 ms

tab.png

tab.png

1446 ms

collect

collect

1402 ms

collect

collect

1495 ms

layers.486057f6e3ab422798c9.js

layers.486057f6e3ab422798c9.js

404 ms

jquery.min.js

jquery.min.js

181 ms

c

c

1098 ms

application2.js

application2.js

1668 ms

__utm.gif

__utm.gif

601 ms

300lo.json

300lo.json

163 ms

__utm.gif

__utm.gif

78 ms

storage.html

storage.html

2767 ms

sh.953eb77977227bfd253ee158.html

sh.953eb77977227bfd253ee158.html

180 ms

datapair

datapair

145 ms

datapair

datapair

129 ms

datapair

datapair

138 ms

datapair

datapair

127 ms

9.png

9.png

532 ms

pixel

pixel

97 ms

pixel

pixel

37 ms

storage.js

storage.js

139 ms

SEO Factors

essentialmall.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Essentialmall.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Essentialmall.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

essentialmall.com

Open Graph description is not detected on the main page of Essential Mall. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: