Tools & Wizards About Us
ethanlord.com screenshot

Report Summary

  • 40

    Performance

    Renders faster than
    59% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

ethanlord.com

Ethan Lord: Chicago's Favorite Engagement Ring & Custom Jewelry Store – ethanlord

Page Load Speed

2.6 sec in total

First Response

219 ms

Resources Loaded

1.3 sec

Page Rendered

1.1 sec

ethanlord.com screenshot

About Website

Click here to check amazing Ethan Lord content for United States. Otherwise, check out these important facts you probably never knew about ethanlord.com

Located in the heart of Chicago’s Jewelers Row, Ethan Lord specializes in custom engagement rings, wedding bands, fine jewelry and GIA certified loose diamonds.

Visit ethanlord.com

Key Findings

We analyzed Ethanlord.com page load time and found that the first response time was 219 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

ethanlord.com performance score

40

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value5.0 s

27/100

25%

SI (Speed Index)

Value3.1 s

93/100

10%

TBT (Total Blocking Time)

Value2,180 ms

6/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value11.5 s

18/100

10%

Network Requests Diagram

www.ethanlord.com

219 ms

global.js

42 ms

preloads.js

50 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

47 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

49 ms

Our browser made a total of 66 requests to load all elements on the main page. We found that 77% of them (51 requests) were addressed to the original Ethanlord.com, 9% (6 requests) were made to Cdn.shopify.com and 3% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (276 ms) relates to the external source Google-analytics.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 147.1 kB (11%)

Content Size

1.4 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ethanlord.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 102.4 kB

  • Original 129.8 kB
  • After minification 119.2 kB
  • After compression 27.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 102.4 kB or 79% of the original size.

Image Optimization

-4%

Potential reduce by 40.3 kB

  • Original 1.1 MB
  • After minification 1.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ethan Lord images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 2.0 kB

  • Original 157.9 kB
  • After minification 157.9 kB
  • After compression 155.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-7%

Potential reduce by 2.4 kB

  • Original 31.9 kB
  • After minification 31.9 kB
  • After compression 29.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ethanlord.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 46 (74%)

Requests Now

62

After Optimization

16

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ethan Lord. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 25 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.ethanlord.com

www.ethanlord.com

219 ms

global.js

global.js

42 ms

preloads.js

preloads.js

50 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

47 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

49 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

61 ms

scripts.js

scripts.js

61 ms

base.css

base.css

57 ms

slick.css

slick.css

66 ms

custom-style.css

custom-style.css

66 ms

jquery-1.11.0.min.js

jquery-1.11.0.min.js

42 ms

slick.min.js

slick.min.js

81 ms

shopify-perf-kit-unstable.min.js

shopify-perf-kit-unstable.min.js

93 ms

details-disclosure.js

details-disclosure.js

93 ms

details-modal.js

details-modal.js

93 ms

cart-notification.js

cart-notification.js

99 ms

custom.js

custom.js

99 ms

embed.js

embed.js

38 ms

component-image-with-text.css

component-image-with-text.css

96 ms

component-card.css

component-card.css

125 ms

component-price.css

component-price.css

96 ms

component-rating.css

component-rating.css

95 ms

component-rte.css

component-rte.css

87 ms

section-rich-text.css

section-rich-text.css

123 ms

section-footer.css

section-footer.css

165 ms

predictive-search.js

predictive-search.js

218 ms

swap.js

swap.js

45 ms

analytics.js

analytics.js

276 ms

trekkie.storefront.f9102b76c4156d18a2f9ad80e236ecd6fdcc057c.min.js

trekkie.storefront.f9102b76c4156d18a2f9ad80e236ecd6fdcc057c.min.js

265 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

264 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

137 ms

ethan-lord-chicago-engagement-ring-jeweler_02c8ef54-3963-490d-9a65-5ca52d3fd8f5.jpg

ethan-lord-chicago-engagement-ring-jeweler_02c8ef54-3963-490d-9a65-5ca52d3fd8f5.jpg

269 ms

ethan-lord-engagement-ring-store.jpg

ethan-lord-engagement-ring-store.jpg

272 ms

image_56.png

image_56.png

275 ms

starrynight_new1.jpg

starrynight_new1.jpg

269 ms

e7666wg.jpg

e7666wg.jpg

273 ms

e7937-5.7mwg_white_gold_stud_earrings.jpg

e7937-5.7mwg_white_gold_stud_earrings.jpg

269 ms

b4409-3wg.jpg

b4409-3wg.jpg

271 ms

IMG_6681.jpg

IMG_6681.jpg

275 ms

image_44.jpg

image_44.jpg

275 ms

AGTA_5cda9579-6973-4f38-af04-cf3a5406831e.png

AGTA_5cda9579-6973-4f38-af04-cf3a5406831e.png

276 ms

GIA_52738da0-783f-439e-a81d-30ae338996c8.png

GIA_52738da0-783f-439e-a81d-30ae338996c8.png

275 ms

Cambon-Regular.woff

Cambon-Regular.woff

37 ms

BatonTurbo-Regular.woff

BatonTurbo-Regular.woff

59 ms

Cambon-Italic.woff

Cambon-Italic.woff

64 ms

collect

collect

16 ms

set_client_id

set_client_id

133 ms

component-predictive-search.css

component-predictive-search.css

41 ms

js

js

88 ms

BatonTurbo-Regular.svg

BatonTurbo-Regular.svg

62 ms

component-list-menu.css

component-list-menu.css

25 ms

component-search.css

component-search.css

39 ms

component-menu-drawer.css

component-menu-drawer.css

40 ms

component-cart-notification.css

component-cart-notification.css

24 ms

component-cart-items.css

component-cart-items.css

26 ms

component-loading-overlay.css

component-loading-overlay.css

24 ms

component-mega-menu.css

component-mega-menu.css

21 ms

component-slider.css

component-slider.css

25 ms

template-collection.css

template-collection.css

20 ms

component-newsletter.css

component-newsletter.css

21 ms

component-list-payment.css

component-list-payment.css

20 ms

component-list-social.css

component-list-social.css

23 ms

component-rte.css

component-rte.css

21 ms

disclosure.css

disclosure.css

20 ms

0d93cee93e4098de0212330f6.js

0d93cee93e4098de0212330f6.js

79 ms

eb61cd119113f72f1e4dd3f1542cf8bc.js

eb61cd119113f72f1e4dd3f1542cf8bc.js

39 ms

Accessibility Review

ethanlord.com accessibility score

98

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

ethanlord.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

ethanlord.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ethanlord.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ethanlord.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ethanlord.com

Open Graph data is detected on the main page of Ethan Lord. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: