Tools & Wizards About Us
excelldealers.com screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

excelldealers.com

Excell Foodservice Equipment Dealers Network | Foodservice Dealer Group

Page Load Speed

1.3 sec in total

First Response

78 ms

Resources Loaded

1.1 sec

Page Rendered

161 ms

excelldealers.com screenshot

About Website

Welcome to excelldealers.com homepage info - get ready to check Excell Dealers best content for United States right away, or after learning these important things about excelldealers.com

Excell Marketing is the premier nationwide buying group of foodservice equipment & supplies members. Become a dealer member of Excell today!

Visit excelldealers.com

Key Findings

We analyzed Excelldealers.com page load time and found that the first response time was 78 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

excelldealers.com performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

22/100

10%

LCP (Largest Contentful Paint)

Value6.9 s

7/100

25%

SI (Speed Index)

Value8.4 s

18/100

10%

TBT (Total Blocking Time)

Value1,370 ms

16/100

30%

CLS (Cumulative Layout Shift)

Value0.092

91/100

15%

TTI (Time to Interactive)

Value15.1 s

7/100

10%

Network Requests Diagram

excelldealers.com

78 ms

excelldealers.com

137 ms

strata-gpo.com

121 ms

extendify-utilities.css

67 ms

wordpress-store-locator-public.css

50 ms

Our browser made a total of 50 requests to load all elements on the main page. We found that 4% of them (2 requests) were addressed to the original Excelldealers.com, 62% (31 requests) were made to Strata-gpo.com and 6% (3 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (388 ms) relates to the external source Strata-gpo.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (57%)

Content Size

1.9 MB

After Optimization

812.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Excelldealers.com main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. HTML takes 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 1.1 MB

  • Original 1.3 MB
  • After minification 1.3 MB
  • After compression 172.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 1.1 MB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 82.4 kB
  • After minification 82.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Excell Dealers images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 890 B

  • Original 508.9 kB
  • After minification 508.9 kB
  • After compression 508.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 3.0 kB

  • Original 53.1 kB
  • After minification 51.1 kB
  • After compression 50.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Excelldealers.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 35 (88%)

Requests Now

40

After Optimization

5

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 40 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Excell Dealers. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

excelldealers.com

excelldealers.com

78 ms

excelldealers.com

excelldealers.com

137 ms

strata-gpo.com

strata-gpo.com

121 ms

extendify-utilities.css

extendify-utilities.css

67 ms

wordpress-store-locator-public.css

wordpress-store-locator-public.css

50 ms

bootstrap.min.css

bootstrap.min.css

117 ms

all.min.css

all.min.css

33 ms

style.css

style.css

39 ms

style.min.css

style.min.css

36 ms

fe681f60f9c0681d3cd5c0b94f583657.js

fe681f60f9c0681d3cd5c0b94f583657.js

60 ms

rbtools.min.js

rbtools.min.js

65 ms

rs6.min.js

rs6.min.js

71 ms

js

js

74 ms

email-decode.min.js

email-decode.min.js

18 ms

style.min.css

style.min.css

47 ms

72fd08c5badd7ef126ab791fe8c4ad7f.css

72fd08c5badd7ef126ab791fe8c4ad7f.css

39 ms

gtm4wp-form-move-tracker.js

gtm4wp-form-move-tracker.js

40 ms

smush-lazy-load.min.js

smush-lazy-load.min.js

49 ms

bootstrap.min.js

bootstrap.min.js

55 ms

js

js

260 ms

742b2f1452e51ad97d1a0877074cd79d.js

742b2f1452e51ad97d1a0877074cd79d.js

331 ms

8279703b3bee20b47cd8670c5753e431.js

8279703b3bee20b47cd8670c5753e431.js

388 ms

8325fb69a4f5d3a74fcef8c9bd674733.js

8325fb69a4f5d3a74fcef8c9bd674733.js

64 ms

modernizr.js

modernizr.js

63 ms

f3a300e94a7a510913ea6a5ed3dc107c.js

f3a300e94a7a510913ea6a5ed3dc107c.js

255 ms

a23602fe6088b2f41063d961ac8ad546.js

a23602fe6088b2f41063d961ac8ad546.js

255 ms

2db365b44b943a9720036c786c734020.js

2db365b44b943a9720036c786c734020.js

255 ms

f17abaa37dc718c816ab9da628c9efe9.js

f17abaa37dc718c816ab9da628c9efe9.js

257 ms

ffd04762ae4ac20c1f2af0d802ec0f77.js

ffd04762ae4ac20c1f2af0d802ec0f77.js

256 ms

1d905102c9c95c4a76e02ab632418b15.js

1d905102c9c95c4a76e02ab632418b15.js

256 ms

bfc5287125ab9940837301605289f594.js

bfc5287125ab9940837301605289f594.js

258 ms

scc-c2.min.js

scc-c2.min.js

25 ms

tti.min.js

tti.min.js

24 ms

gtm.js

gtm.js

171 ms

ss.js

ss.js

296 ms

Excell-Dealers-Marketing-Buying-Group.jpg

Excell-Dealers-Marketing-Buying-Group.jpg

183 ms

awb-icons.woff

awb-icons.woff

297 ms

fa-solid-900.woff

fa-solid-900.woff

298 ms

fa-solid-900.woff

fa-solid-900.woff

134 ms

fa-regular-400.woff

fa-regular-400.woff

296 ms

fa-regular-400.woff

fa-regular-400.woff

295 ms

default

default

271 ms

analytics.js

analytics.js

281 ms

fbevents.js

fbevents.js

279 ms

destination

destination

199 ms

ld.js

ld.js

228 ms

Strata-Logo_Default-220x50-1.png

Strata-Logo_Default-220x50-1.png

115 ms

koi

koi

208 ms

syncframe

syncframe

51 ms

linkid.js

linkid.js

11 ms

Accessibility Review

excelldealers.com accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

excelldealers.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

excelldealers.com SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Excelldealers.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Excelldealers.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

excelldealers.com

Open Graph data is detected on the main page of Excell Dealers. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: