Tools & Wizards About Us
expressthebest.co.nz screenshot

Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 44% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

expressthebest.co.nz

Express the Best - Home of Quality Breast feeding products, baby supplies and family health products

Page Load Speed

2.2 sec in total

First Response

298 ms

Resources Loaded

1.8 sec

Page Rendered

136 ms

expressthebest.co.nz screenshot

About Website

Click here to check amazing Express The Best content for New Zealand. Otherwise, check out these important facts you probably never knew about expressthebest.co.nz

Home of Unimom and other quality breast feeding, baby supplies and family health products in New Zealand

Visit expressthebest.co.nz

Key Findings

We analyzed Expressthebest.co.nz page load time and found that the first response time was 298 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

expressthebest.co.nz performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

65/100

10%

LCP (Largest Contentful Paint)

Value7.7 s

3/100

25%

SI (Speed Index)

Value6.2 s

43/100

10%

TBT (Total Blocking Time)

Value1,850 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0.058

98/100

15%

TTI (Time to Interactive)

Value7.7 s

46/100

10%

Network Requests Diagram

expressthebest.co.nz

298 ms

expressthebest.co.nz

891 ms

theme-bundle.head_async.js

60 ms

css

50 ms

theme-6c80e350-3fe1-013c-26e0-6e0390ea26ba.css

143 ms

Our browser made a total of 20 requests to load all elements on the main page. We found that 20% of them (4 requests) were addressed to the original Expressthebest.co.nz, 35% (7 requests) were made to Cdn11.bigcommerce.com and 20% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (891 ms) belongs to the original domain Expressthebest.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 126.0 kB (65%)

Content Size

193.5 kB

After Optimization

67.5 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Expressthebest.co.nz main page is 193.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. HTML takes 141.5 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 125.8 kB

  • Original 141.5 kB
  • After minification 115.4 kB
  • After compression 15.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 26.1 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 125.8 kB or 89% of the original size.

Image Optimization

-0%

Potential reduce by 3 B

  • Original 33.9 kB
  • After minification 33.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Express The Best images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 140 B

  • Original 18.2 kB
  • After minification 18.2 kB
  • After compression 18.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 6 (43%)

Requests Now

14

After Optimization

8

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 14 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Express The Best. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

expressthebest.co.nz

expressthebest.co.nz

298 ms

expressthebest.co.nz

expressthebest.co.nz

891 ms

theme-bundle.head_async.js

theme-bundle.head_async.js

60 ms

css

css

50 ms

theme-6c80e350-3fe1-013c-26e0-6e0390ea26ba.css

theme-6c80e350-3fe1-013c-26e0-6e0390ea26ba.css

143 ms

theme-bundle.main.js

theme-bundle.main.js

71 ms

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

csrf-protection-header-5eeddd5de78d98d146ef4fd71b2aedce4161903e.js

66 ms

visitor_stencil.js

visitor_stencil.js

57 ms

smile-bigcommerce.js

smile-bigcommerce.js

41 ms

fbevents.js

fbevents.js

65 ms

iconfacebook.jpg

iconfacebook.jpg

373 ms

bigcommerce-launcher.js

bigcommerce-launcher.js

126 ms

index.php

index.php

162 ms

trademe_banner_1606094057__02437.original.jpg

trademe_banner_1606094057__02437.original.jpg

93 ms

loading.svg

loading.svg

91 ms

KFOmCnqEu92Fr1Mu4mxM.woff

KFOmCnqEu92Fr1Mu4mxM.woff

92 ms

KFOlCnqEu92Fr1MmSU5fBBc-.woff

KFOlCnqEu92Fr1MmSU5fBBc-.woff

93 ms

ieVo2ZhZI2eCN5jzbjEETS9weq8-_d6T_POl0fRJeyVVpcBO5Xo.woff

ieVo2ZhZI2eCN5jzbjEETS9weq8-_d6T_POl0fRJeyVVpcBO5Xo.woff

33 ms

ieVo2ZhZI2eCN5jzbjEETS9weq8-_d6T_POl0fRJeyWyosBO5Xo.woff

ieVo2ZhZI2eCN5jzbjEETS9weq8-_d6T_POl0fRJeyWyosBO5Xo.woff

61 ms

nobot

nobot

59 ms

Accessibility Review

expressthebest.co.nz accessibility score

77

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

expressthebest.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

expressthebest.co.nz SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Expressthebest.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Expressthebest.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

expressthebest.co.nz

Open Graph description is not detected on the main page of Express The Best. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: