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Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

m.essentialbaby.com.au

Essential Baby

Page Load Speed

3 sec in total

First Response

52 ms

Resources Loaded

2.3 sec

Page Rendered

669 ms

m.essentialbaby.com.au screenshot

About Website

Welcome to m.essentialbaby.com.au homepage info - get ready to check M Essential Baby best content for Australia right away, or after learning these important things about m.essentialbaby.com.au

Australia's largest online parenting community providing information and resources for conception, pregnancy, birth, baby, parenting and women's lifestyle.

Visit m.essentialbaby.com.au

Key Findings

We analyzed M.essentialbaby.com.au page load time and found that the first response time was 52 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

m.essentialbaby.com.au performance score

0

Network Requests Diagram

www.essentialbaby.com.au

52 ms

icons.min.clientlibversion.b62b8a9aeda4265637ec993aef29931f.css

23 ms

desktop.min.clientlibversion.626705314c4840a9d78a38a6c7de4574.css

10 ms

satelliteLib-fc35eab6559a121532bab25bb77b90e6a30892b9.js

111 ms

jquery-1.x.min.js

28 ms

Our browser made a total of 128 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original M.essentialbaby.com.au, 13% (17 requests) were made to Assets.adobedtm.com and 5% (7 requests) were made to Ib.adnxs.com. The less responsive or slowest element that took the longest time to load (538 ms) relates to the external source Analytics.fairfax.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 651.8 kB (44%)

Content Size

1.5 MB

After Optimization

817.5 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of M.essentialbaby.com.au main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 869.8 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 82.4 kB

  • Original 104.7 kB
  • After minification 95.8 kB
  • After compression 22.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 82.4 kB or 79% of the original size.

Image Optimization

-3%

Potential reduce by 16.8 kB

  • Original 494.8 kB
  • After minification 478.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. M Essential Baby images are well optimized though.

JavaScript Optimization

-64%

Potential reduce by 552.7 kB

  • Original 869.8 kB
  • After minification 841.8 kB
  • After compression 317.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 552.7 kB or 64% of the original size.

Requests Breakdown

Number of requests can be reduced by 71 (62%)

Requests Now

115

After Optimization

44

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 115 CSS, Javascripts, AJAX and image requests in order to completely render the main page of M Essential Baby. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 54 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.essentialbaby.com.au

www.essentialbaby.com.au

52 ms

icons.min.clientlibversion.b62b8a9aeda4265637ec993aef29931f.css

icons.min.clientlibversion.b62b8a9aeda4265637ec993aef29931f.css

23 ms

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desktop.min.clientlibversion.626705314c4840a9d78a38a6c7de4574.css

10 ms

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satelliteLib-fc35eab6559a121532bab25bb77b90e6a30892b9.js

111 ms

jquery-1.x.min.js

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ads

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collect

collect

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46 ms

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47 ms

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ebaby_forum_discussions_homepage.html

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activityi;src=4256018;type=EB-Co;cat=home;u6=homepage;ord=6676024245098.233

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pldpr510.js

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setCookie

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8 ms

SEO Factors

m.essentialbaby.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise M.essentialbaby.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that M.essentialbaby.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

m.essentialbaby.com.au

Open Graph data is detected on the main page of M Essential Baby. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: