Report Summary

  • 9

    Performance

    Renders faster than
    23% of other websites

  • 63

    Accessibility

    Visual factors better than
    that of 28% of websites

  • 0

    Best Practices

  • 86

    SEO

    Google-friendlier than
    60% of websites

retail-loyalty.org

RETAIL&LOYALTY: новости, статьи, кейсы, мнения экспертов

Page Load Speed

4.7 sec in total

First Response

211 ms

Resources Loaded

3.9 sec

Page Rendered

560 ms

retail-loyalty.org screenshot

About Website

Visit retail-loyalty.org now to see the best up-to-date RETAIL LOYALTY content for Russia and also check out these interesting facts you probably never knew about retail-loyalty.org

Передовой зарубежный и отечественный опыт в области офлайн- и онлайн ритейла. Анализ трендов. Позиции участников, экспертов и регуляторов в области ритейла

Visit retail-loyalty.org

Key Findings

We analyzed Retail-loyalty.org page load time and found that the first response time was 211 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster. This domain responded with an error, which can significantly jeopardize Retail-loyalty.org rating and web reputation

Performance Metrics

retail-loyalty.org performance score

9

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.4 s

1/100

10%

LCP (Largest Contentful Paint)

Value24.6 s

0/100

25%

SI (Speed Index)

Value10.1 s

9/100

10%

TBT (Total Blocking Time)

Value2,870 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.26

47/100

15%

TTI (Time to Interactive)

Value26.2 s

0/100

10%

Network Requests Diagram

retail-loyalty.org

211 ms

www.retail-loyalty.org

1295 ms

common.css

165 ms

kameleoon.js

180 ms

kernel_main.css

253 ms

Our browser made a total of 204 requests to load all elements on the main page. We found that 58% of them (118 requests) were addressed to the original Retail-loyalty.org, 10% (21 requests) were made to Pbs.twimg.com and 8% (16 requests) were made to Scontent.xx.fbcdn.net. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Retail-loyalty.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 630.0 kB (32%)

Content Size

2.0 MB

After Optimization

1.4 MB

In fact, the total size of Retail-loyalty.org main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 129.5 kB

  • Original 164.0 kB
  • After minification 158.2 kB
  • After compression 34.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 129.5 kB or 79% of the original size.

Image Optimization

-6%

Potential reduce by 63.9 kB

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. RETAIL LOYALTY images are well optimized though.

JavaScript Optimization

-56%

Potential reduce by 283.9 kB

  • Original 505.3 kB
  • After minification 492.2 kB
  • After compression 221.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 283.9 kB or 56% of the original size.

CSS Optimization

-85%

Potential reduce by 152.8 kB

  • Original 180.3 kB
  • After minification 162.9 kB
  • After compression 27.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Retail-loyalty.org needs all CSS files to be minified and compressed as it can save up to 152.8 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 75 (38%)

Requests Now

195

After Optimization

120

The browser has sent 195 CSS, Javascripts, AJAX and image requests in order to completely render the main page of RETAIL LOYALTY. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 46 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

retail-loyalty.org accessibility score

63

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

SEO Factors

retail-loyalty.org SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    RU

  • Language Claimed

    RU

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Retail-loyalty.org can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and it matches the claimed language. Our system also found out that Retail-loyalty.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of RETAIL LOYALTY. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: