Report Summary

  • 57

    Performance

    Renders faster than
    73% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

fairwayford.co.uk

Used Cars Liverpool, Cars for Sale Liverpool, Fairway Motors Liverpool

Page Load Speed

4.1 sec in total

First Response

264 ms

Resources Loaded

2.9 sec

Page Rendered

983 ms

fairwayford.co.uk screenshot

About Website

Welcome to fairwayford.co.uk homepage info - get ready to check Fairway Ford best content right away, or after learning these important things about fairwayford.co.uk

Fairway Motors in Liverpool have one of the finest selections of quality used cars for sale in Merseyside, we are a Ford authorised repairer and specialist used car dealer

Visit fairwayford.co.uk

Key Findings

We analyzed Fairwayford.co.uk page load time and found that the first response time was 264 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

fairwayford.co.uk performance score

57

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

9/100

10%

LCP (Largest Contentful Paint)

Value5.7 s

16/100

25%

SI (Speed Index)

Value6.5 s

39/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.162

72/100

15%

TTI (Time to Interactive)

Value5.2 s

74/100

10%

Network Requests Diagram

fairwayford.co.uk

264 ms

fairwayford.co.uk

536 ms

bootstrap.min.css

729 ms

all.css

36 ms

style.css

565 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 15% of them (14 requests) were addressed to the original Fairwayford.co.uk, 77% (71 requests) were made to Dealermanager.co.uk and 3% (3 requests) were made to Use.fontawesome.com. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Dealermanager.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 713.3 kB (14%)

Content Size

5.2 MB

After Optimization

4.5 MB

In fact, the total size of Fairwayford.co.uk main page is 5.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 4.7 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 64.1 kB

  • Original 75.4 kB
  • After minification 67.9 kB
  • After compression 11.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 64.1 kB or 85% of the original size.

Image Optimization

-8%

Potential reduce by 380.2 kB

  • Original 4.7 MB
  • After minification 4.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fairway Ford images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 4.5 kB

  • Original 85.4 kB
  • After minification 85.4 kB
  • After compression 80.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-83%

Potential reduce by 264.4 kB

  • Original 318.4 kB
  • After minification 309.4 kB
  • After compression 54.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fairwayford.co.uk needs all CSS files to be minified and compressed as it can save up to 264.4 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (15%)

Requests Now

87

After Optimization

74

The browser has sent 87 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fairway Ford. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

fairwayford.co.uk accessibility score

80

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

fairwayford.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

fairwayford.co.uk SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fairwayford.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Fairwayford.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Fairway Ford. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: