Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 70

    Accessibility

    Visual factors better than
    that of 35% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 91

    SEO

    Google-friendlier than
    71% of websites

fashiontag.co.uk

Fashion Tag Official Site: Online Cosmetics, Perfumes & ...

Page Load Speed

3.4 sec in total

First Response

240 ms

Resources Loaded

2.6 sec

Page Rendered

589 ms

fashiontag.co.uk screenshot

About Website

Welcome to fashiontag.co.uk homepage info - get ready to check Fashion Tag best content right away, or after learning these important things about fashiontag.co.uk

Online Cosmetics, Perfumes & Fashion

Visit fashiontag.co.uk

Key Findings

We analyzed Fashiontag.co.uk page load time and found that the first response time was 240 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

fashiontag.co.uk performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value7.6 s

3/100

25%

SI (Speed Index)

Value6.3 s

42/100

10%

TBT (Total Blocking Time)

Value980 ms

28/100

30%

CLS (Cumulative Layout Shift)

Value0.201

62/100

15%

TTI (Time to Interactive)

Value7.9 s

44/100

10%

Network Requests Diagram

fashiontag.co.uk

240 ms

www.fashiontag.co.uk

615 ms

css

33 ms

_7944f9ad9dde28714b9cbaffae582feb.css

479 ms

_4b58f4ba08d77d1ab38eba37ad5dac12.js

722 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that 73% of them (27 requests) were addressed to the original Fashiontag.co.uk, 11% (4 requests) were made to Fonts.gstatic.com and 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (722 ms) belongs to the original domain Fashiontag.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (58%)

Content Size

2.0 MB

After Optimization

820.0 kB

In fact, the total size of Fashiontag.co.uk main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 767.1 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 30.8 kB

  • Original 39.5 kB
  • After minification 39.5 kB
  • After compression 8.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 30.8 kB or 78% of the original size.

Image Optimization

-3%

Potential reduce by 19.1 kB

  • Original 611.2 kB
  • After minification 592.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fashion Tag images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 548.7 kB

  • Original 767.1 kB
  • After minification 753.8 kB
  • After compression 218.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 548.7 kB or 72% of the original size.

CSS Optimization

-100%

Potential reduce by 542.8 kB

  • Original 543.5 kB
  • After minification 3.5 kB
  • After compression 740 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fashiontag.co.uk needs all CSS files to be minified and compressed as it can save up to 542.8 kB or 100% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (14%)

Requests Now

29

After Optimization

25

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fashion Tag. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

fashiontag.co.uk accessibility score

70

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

fashiontag.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

fashiontag.co.uk SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fashiontag.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Fashiontag.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Fashion Tag. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: