Tools & Wizards About Us
fiftymedia.com screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

fiftymedia.com

Homepage

Page Load Speed

8.8 sec in total

First Response

58 ms

Resources Loaded

6.7 sec

Page Rendered

2.1 sec

fiftymedia.com screenshot

About Website

Welcome to fiftymedia.com homepage info - get ready to check Fiftymedia best content right away, or after learning these important things about fiftymedia.com

Built for a cookieless world, Fifty combines human-powered insights with contextual targeting to grow, transform and future-proof your media buying strategies.

Visit fiftymedia.com

Key Findings

We analyzed Fiftymedia.com page load time and found that the first response time was 58 ms and then it took 8.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

fiftymedia.com performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

10/100

10%

LCP (Largest Contentful Paint)

Value10.5 s

0/100

25%

SI (Speed Index)

Value15.5 s

0/100

10%

TBT (Total Blocking Time)

Value7,170 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.008

100/100

15%

TTI (Time to Interactive)

Value21.0 s

1/100

10%

Network Requests Diagram

fiftymedia.com

58 ms

us

3400 ms

underscore-min.js

146 ms

jquery.min.js

123 ms

popper.min.js

136 ms

Our browser made a total of 176 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Fiftymedia.com, 59% (103 requests) were made to Fifty-live-web.objects.frb.io and 21% (37 requests) were made to Fifty.io. The less responsive or slowest element that took the longest time to load (3.4 sec) relates to the external source Fifty.io.

Page Optimization Overview & Recommendations

Page size can be reduced by 305.7 kB (9%)

Content Size

3.2 MB

After Optimization

2.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Fiftymedia.com main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.7 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 126.4 kB

  • Original 144.8 kB
  • After minification 91.7 kB
  • After compression 18.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 53.1 kB, which is 37% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 126.4 kB or 87% of the original size.

Image Optimization

-6%

Potential reduce by 170.3 kB

  • Original 2.7 MB
  • After minification 2.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fiftymedia images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 4.4 kB

  • Original 359.0 kB
  • After minification 359.0 kB
  • After compression 354.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-8%

Potential reduce by 4.6 kB

  • Original 55.1 kB
  • After minification 55.1 kB
  • After compression 50.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fiftymedia.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 44 (27%)

Requests Now

161

After Optimization

117

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 161 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fiftymedia. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

fiftymedia.com

fiftymedia.com

58 ms

us

us

3400 ms

underscore-min.js

underscore-min.js

146 ms

jquery.min.js

jquery.min.js

123 ms

popper.min.js

popper.min.js

136 ms

bootstrap.min.js

bootstrap.min.js

122 ms

slick.css

slick.css

119 ms

slick-theme.css

slick-theme.css

128 ms

slick.min.js

slick.min.js

223 ms

velocity.min.js

velocity.min.js

141 ms

gsap.min.js

gsap.min.js

38 ms

ScrollTrigger.min.js

ScrollTrigger.min.js

49 ms

DrawSVGPlugin.min.js

DrawSVGPlugin.min.js

237 ms

layoutData.js

layoutData.js

279 ms

browserController.js

browserController.js

271 ms

triggerController.js

triggerController.js

272 ms

networkController.js

networkController.js

263 ms

canvasController.js

canvasController.js

364 ms

svgController.js

svgController.js

372 ms

lottie.min.js

lottie.min.js

58 ms

api.js

api.js

82 ms

bootstrap-select.min.css

bootstrap-select.min.css

54 ms

bootstrap-select.min.js

bootstrap-select.min.js

55 ms

jsbezier.js

jsbezier.js

370 ms

aos.js

aos.js

284 ms

d3.v3.min.js

d3.v3.min.js

53 ms

engine.js

engine.js

400 ms

bootstrap.css

bootstrap.css

398 ms

style.css

style.css

409 ms

aos.css

aos.css

477 ms

js

js

77 ms

email-decode.min.js

email-decode.min.js

393 ms

recaptcha__en.js

recaptcha__en.js

34 ms

css

css

70 ms

css2

css2

87 ms

gtm.js

gtm.js

117 ms

home_0_bg.svg

home_0_bg.svg

231 ms

360i.png

360i.png

821 ms

home_1_m.svg

home_1_m.svg

117 ms

home_2_m.svg

home_2_m.svg

259 ms

home_2.svg

home_2.svg

234 ms

home_5_m.svg

home_5_m.svg

696 ms

client-logos_bg.svg

client-logos_bg.svg

231 ms

icon_close.svg

icon_close.svg

277 ms

logo.svg

logo.svg

703 ms

1920.png

1920.png

819 ms

adgenda.svg

adgenda.svg

817 ms

aka.png

aka.png

818 ms

arch.png

arch.png

820 ms

audiense.png

audiense.png

819 ms

carat.png

carat.png

1023 ms

club_soda.png

club_soda.png

1023 ms

creature_of_london.png

creature_of_london.png

1024 ms

dentsu.svg

dentsu.svg

1023 ms

digitas.png

digitas.png

1021 ms

essence.png

essence.png

1025 ms

group_m.svg

group_m.svg

1154 ms

guerilla_scope.png

guerilla_scope.png

1158 ms

havas.svg

havas.svg

1155 ms

hearts_and_science.png

hearts_and_science.png

1158 ms

hearts_and_science_2021-06-11-093548_qheh.png

hearts_and_science_2021-06-11-093548_qheh.png

1153 ms

ipg_mediabrands.svg

ipg_mediabrands.svg

1156 ms

mediacom.svg

mediacom.svg

1219 ms

mindshare.png

mindshare.png

1221 ms

msix.png

msix.png

1221 ms

omd.svg

omd.svg

1222 ms

pulsar.png

pulsar.png

1218 ms

tailify.png

tailify.png

1220 ms

the_missing_linke.png

the_missing_linke.png

1298 ms

the_value_xchange.png

the_value_xchange.png

1296 ms

um.png

um.png

1296 ms

visura.png

visura.png

1294 ms

wavemaker.svg

wavemaker.svg

1293 ms

zenith.svg

zenith.svg

1295 ms

ASDA.svg

ASDA.svg

1365 ms

audible.svg

audible.svg

1365 ms

avalon.svg

avalon.svg

1361 ms

bentley.svg

bentley.svg

1435 ms

bolt_beauty.png

bolt_beauty.png

1367 ms

boots.svg

boots.svg

1368 ms

arrow_right_link.svg

arrow_right_link.svg

240 ms

arrow_left.svg

arrow_left.svg

662 ms

arrow_right.svg

arrow_right.svg

239 ms

6xK3dSBYKcSV-LCoeQqfX1RYOo3qNq7g.ttf

6xK3dSBYKcSV-LCoeQqfX1RYOo3qNq7g.ttf

512 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3ik4zwmRdr.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3ik4zwmRdr.ttf

569 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3i54rwmRdr.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3i54rwmRdr.ttf

706 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3ig4vwmRdr.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3ig4vwmRdr.ttf

733 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3iu4nwmRdr.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3iu4nwmRdr.ttf

787 ms

jizAREVNn1dOx-zrZ2X3pZvkTi3s-BIz.ttf

jizAREVNn1dOx-zrZ2X3pZvkTi3s-BIz.ttf

834 ms

jizDREVNn1dOx-zrZ2X3pZvkThUY.ttf

jizDREVNn1dOx-zrZ2X3pZvkThUY.ttf

917 ms

jizAREVNn1dOx-zrZ2X3pZvkTi20-RIz.ttf

jizAREVNn1dOx-zrZ2X3pZvkTi20-RIz.ttf

914 ms

jizAREVNn1dOx-zrZ2X3pZvkTi3Q-hIz.ttf

jizAREVNn1dOx-zrZ2X3pZvkTi3Q-hIz.ttf

914 ms

jizBREVNn1dOx-zrZ2X3pZvkTi182zI.ttf

jizBREVNn1dOx-zrZ2X3pZvkTi182zI.ttf

914 ms

jizAREVNn1dOx-zrZ2X3pZvkTi3A_xIz.ttf

jizAREVNn1dOx-zrZ2X3pZvkTi3A_xIz.ttf

916 ms

jizAREVNn1dOx-zrZ2X3pZvkTi2k_hIz.ttf

jizAREVNn1dOx-zrZ2X3pZvkTi2k_hIz.ttf

958 ms

analytics.js

analytics.js

721 ms

insight.min.js

insight.min.js

806 ms

destination

destination

514 ms

up_loader.1.1.0.js

up_loader.1.1.0.js

802 ms

js

js

615 ms

767 ms

footer_top.svg

footer_top.svg

629 ms

ajax-loader.gif

ajax-loader.gif

234 ms

slick.woff

slick.woff

286 ms

brewdog.svg

brewdog.svg

617 ms

chipoltle.svg

chipoltle.svg

614 ms

england_rugby.svg

england_rugby.svg

619 ms

gucci.svg

gucci.svg

615 ms

liverpool.svg

liverpool.svg

692 ms

activityi;src=12265678;type=invmedia;cat=fifty0;ord=3291364014894;npa=0;auiddc=490238032.1725708631;pscdl=noapi;frm=0;gtm=45fe4940v9190854216z8849439190za201zb849439190;gcd=13l3l3l3l1l1;dma=0;tag_exp=0;epver=2;~oref=https%3A%2F%2Ffifty.io%2Fus

activityi;src=12265678;type=invmedia;cat=fifty0;ord=3291364014894;npa=0;auiddc=490238032.1725708631;pscdl=noapi;frm=0;gtm=45fe4940v9190854216z8849439190za201zb849439190;gcd=13l3l3l3l1l1;dma=0;tag_exp=0;epver=2;~oref=https%3A%2F%2Ffifty.io%2Fus

309 ms

microsoft.svg

microsoft.svg

642 ms

on-air-events.png

on-air-events.png

481 ms

pasta_evangelists.png

pasta_evangelists.png

479 ms

pinter.png

pinter.png

480 ms

radley.svg

radley.svg

482 ms

redbull.svg

redbull.svg

547 ms

rennie.svg

rennie.svg

545 ms

collect

collect

57 ms

save_the_children.svg

save_the_children.svg

418 ms

starbucks.svg

starbucks.svg

418 ms

tenzing.png

tenzing.png

418 ms

uktv.svg

uktv.svg

421 ms

under_armour.svg

under_armour.svg

481 ms

js

js

60 ms

vodafone.svg

vodafone.svg

474 ms

src=12265678;type=invmedia;cat=fifty0;ord=3291364014894;npa=0;auiddc=*;pscdl=noapi;frm=0;gtm=45fe4940v9190854216z8849439190za201zb849439190;gcd=13l3l3l3l1l1;dma=0;tag_exp=0;epver=2;~oref=https%3A%2F%2Ffifty.io%2Fus

src=12265678;type=invmedia;cat=fifty0;ord=3291364014894;npa=0;auiddc=*;pscdl=noapi;frm=0;gtm=45fe4940v9190854216z8849439190za201zb849439190;gcd=13l3l3l3l1l1;dma=0;tag_exp=0;epver=2;~oref=https%3A%2F%2Ffifty.io%2Fus

197 ms

85 ms

volvo.svg

volvo.svg

420 ms

yolk.svg

yolk.svg

421 ms

right_formula.svg

right_formula.svg

423 ms

hotwolf.png

hotwolf.png

426 ms

conjoura.png

conjoura.png

484 ms

arch.svg

arch.svg

483 ms

Formulae-E-2.jpg

Formulae-E-2.jpg

678 ms

FORMULA-E-bW.png

FORMULA-E-bW.png

614 ms

AdobeStock_440239917_Editorial_Use_Only-copy.jpg

AdobeStock_440239917_Editorial_Use_Only-copy.jpg

549 ms

HARRY-POTTER.svg

HARRY-POTTER.svg

421 ms

SMA-Live.jpg

SMA-Live.jpg

813 ms

LIVGOLF.jpg

LIVGOLF.jpg

610 ms

LIV-GOLF.png

LIV-GOLF.png

423 ms

GYMSHARK.jpg

GYMSHARK.jpg

489 ms

GYMSHARK.png

GYMSHARK.png

613 ms

UKGOV.jpg

UKGOV.jpg

557 ms

UK-GOV-2.png

UK-GOV-2.png

606 ms

LIVERPOOLFC.jpg

LIVERPOOLFC.jpg

545 ms

RFU.jpg

RFU.jpg

563 ms

RFU.png

RFU.png

609 ms

Pasta-evangelists2.jpg

Pasta-evangelists2.jpg

610 ms

BrewDog_2021-06-11-143621_iefw.jpg

BrewDog_2021-06-11-143621_iefw.jpg

607 ms

Symprove2.jpg

Symprove2.jpg

551 ms

Symprove.png

Symprove.png

567 ms

FutureYou.jpg

FutureYou.jpg

611 ms

FutureYou.png

FutureYou.png

612 ms

shutterstock_441377602.jpg

shutterstock_441377602.jpg

610 ms

chipoltle_2021-06-21-062204_wpdu.svg

chipoltle_2021-06-21-062204_wpdu.svg

617 ms

Roksanda2.jpg

Roksanda2.jpg

565 ms

Roksanda.png

Roksanda.png

606 ms

Radley2.jpg

Radley2.jpg

607 ms

radley_2021-06-21-062117_zskr.svg

radley_2021-06-21-062117_zskr.svg

608 ms

UKTV.jpg

UKTV.jpg

610 ms

MACINO-UNDERARMOUR.jpg

MACINO-UNDERARMOUR.jpg

619 ms

UNDERARMOUR.svg

UNDERARMOUR.svg

568 ms

BROADWAY.jpg

BROADWAY.jpg

607 ms

LION-KING.svg

LION-KING.svg

609 ms

GEORGIA-TOURISM.jpg

GEORGIA-TOURISM.jpg

677 ms

GEORGIA_2022-02-18-141934_grhf.svg

GEORGIA_2022-02-18-141934_grhf.svg

608 ms

BUNGIE.jpg

BUNGIE.jpg

620 ms

BUNGIE.svg

BUNGIE.svg

574 ms

ILLINOIS-LOTTERY.jpg

ILLINOIS-LOTTERY.jpg

608 ms

ILLINOIS-LOTTERY.svg

ILLINOIS-LOTTERY.svg

686 ms

SALAD-MONEY.jpg

SALAD-MONEY.jpg

533 ms

SALAD-MONEY.svg

SALAD-MONEY.svg

493 ms

ACTIPH_2022-02-18-095919_jumq.jpg

ACTIPH_2022-02-18-095919_jumq.jpg

538 ms

ACTIPH-WATER.svg

ACTIPH-WATER.svg

477 ms

icon_linkedin_2021-06-16-095437_cibc.svg

icon_linkedin_2021-06-16-095437_cibc.svg

482 ms

icon_instagram_2021-06-16-095454_izus.svg

icon_instagram_2021-06-16-095454_izus.svg

465 ms

Accessibility Review

fiftymedia.com accessibility score

83

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

fiftymedia.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

fiftymedia.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fiftymedia.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Fiftymedia.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

fiftymedia.com

Open Graph description is not detected on the main page of Fiftymedia. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: