Tools & Wizards About Us
firedearth.com screenshot

Report Summary

  • 8

    Performance

    Renders faster than
    22% of other websites

  • 69

    Accessibility

    Visual factors better than
    that of 34% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

firedearth.com

Fired Earth | Tiles For Walls & Floors | Paint & Bathrooms

Page Load Speed

11.2 sec in total

First Response

36 ms

Resources Loaded

11 sec

Page Rendered

127 ms

firedearth.com screenshot

About Website

Click here to check amazing Fired Earth content for United Kingdom. Otherwise, check out these important facts you probably never knew about firedearth.com

Browse our beautifully eclectic array of products including Tiles, Wood Flooring, Bathrooms and Paint today.

Visit firedearth.com

Key Findings

We analyzed Firedearth.com page load time and found that the first response time was 36 ms and then it took 11.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

firedearth.com performance score

8

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

10/100

10%

LCP (Largest Contentful Paint)

Value20.0 s

0/100

25%

SI (Speed Index)

Value30.3 s

0/100

10%

TBT (Total Blocking Time)

Value10,550 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.263

47/100

15%

TTI (Time to Interactive)

Value58.8 s

0/100

10%

Network Requests Diagram

firedearth.com

36 ms

www.firedearth.com

457 ms

calendar.min.css

284 ms

styles-m.min.css

581 ms

messages.min.css

280 ms

Our browser made a total of 206 requests to load all elements on the main page. We found that 90% of them (186 requests) were addressed to the original Firedearth.com, 1% (3 requests) were made to Googletagmanager.com and 1% (3 requests) were made to Cdn.salesfire.co.uk. The less responsive or slowest element that took the longest time to load (3.2 sec) belongs to the original domain Firedearth.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 468.2 kB (6%)

Content Size

8.0 MB

After Optimization

7.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Firedearth.com main page is 8.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 7.0 MB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 463.1 kB

  • Original 510.7 kB
  • After minification 508.5 kB
  • After compression 47.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 463.1 kB or 91% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 7.0 MB
  • After minification 7.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fired Earth images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 4.6 kB

  • Original 297.2 kB
  • After minification 297.1 kB
  • After compression 292.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 446 B

  • Original 210.7 kB
  • After minification 210.7 kB
  • After compression 210.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Firedearth.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 150 (77%)

Requests Now

194

After Optimization

44

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 194 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fired Earth. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 137 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

firedearth.com

firedearth.com

36 ms

www.firedearth.com

www.firedearth.com

457 ms

calendar.min.css

calendar.min.css

284 ms

styles-m.min.css

styles-m.min.css

581 ms

messages.min.css

messages.min.css

280 ms

form-builder.min.css

form-builder.min.css

371 ms

form-render.min.css

form-render.min.css

110 ms

chosen.min.css

chosen.min.css

369 ms

brippo.min.css

brippo.min.css

374 ms

trustpilot.min.css

trustpilot.min.css

381 ms

owl.carousel.min.css

owl.carousel.min.css

542 ms

animate.min.css

animate.min.css

633 ms

carousel.min.css

carousel.min.css

631 ms

styles-l.min.css

styles-l.min.css

792 ms

dnp0vjn.css

dnp0vjn.css

58 ms

p.css

p.css

45 ms

require.min.js

require.min.js

571 ms

requirejs-min-resolver.min.js

requirejs-min-resolver.min.js

850 ms

mixins.min.js

mixins.min.js

852 ms

requirejs-config.min.js

requirejs-config.min.js

854 ms

script.min.js

script.min.js

854 ms

tracking.min.js

tracking.min.js

855 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

27 ms

js

js

59 ms

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js

5 ms

snippet.js

snippet.js

45 ms

dee9f888-e526-410e-90d2-a24a65d2b422.js

dee9f888-e526-410e-90d2-a24a65d2b422.js

348 ms

gtm.js

gtm.js

116 ms

logo.svg

logo.svg

353 ms

logo_mobile.svg

logo_mobile.svg

351 ms

Silver_Needle_RS1_-_Menu_thumbnail.jpg

Silver_Needle_RS1_-_Menu_thumbnail.jpg

358 ms

IVORY_2_-_Menu_thumbnail.jpg

IVORY_2_-_Menu_thumbnail.jpg

384 ms

OLD_CREAM_2_-_Menu_thumbnail.jpg

OLD_CREAM_2_-_Menu_thumbnail.jpg

384 ms

IMSTREAMRS1rt_-_416_x_515.jpg

IMSTREAMRS1rt_-_416_x_515.jpg

396 ms

EASTHAMPTON_RS16_-_Menu_thumbnail.jpg

EASTHAMPTON_RS16_-_Menu_thumbnail.jpg

607 ms

ALPGINCH_Alchemy_Roomset_-_416_x_624_1_.jpg

ALPGINCH_Alchemy_Roomset_-_416_x_624_1_.jpg

614 ms

Bert_and_May_Encaustics_-_Menu_thumbnail.jpg

Bert_and_May_Encaustics_-_Menu_thumbnail.jpg

687 ms

DOLCI_LIFESTYLE_-_Menu_thumbnail.jpg

DOLCI_LIFESTYLE_-_Menu_thumbnail.jpg

645 ms

BMLUNAFENNEL15_Roomset_lifestyle_-_Menu_thumbnail.jpg

BMLUNAFENNEL15_Roomset_lifestyle_-_Menu_thumbnail.jpg

725 ms

BLENDS_RS6_-_Homepage_1.jpg

BLENDS_RS6_-_Homepage_1.jpg

1059 ms

Homepage_Design_Experts_1b.png

Homepage_Design_Experts_1b.png

1269 ms

Homepage_Design_Experts_2.jpg

Homepage_Design_Experts_2.jpg

1270 ms

NINACAMPBELL_RONDA_SEVILLE_CORALAQUA_DS1_-_Homepage_Thumbnails.jpg

NINACAMPBELL_RONDA_SEVILLE_CORALAQUA_DS1_-_Homepage_Thumbnails.jpg

1229 ms

NINACAMPBELL_RIVAGE_RS1_-_Homepage_Thumbnails_1.jpg

NINACAMPBELL_RIVAGE_RS1_-_Homepage_Thumbnails_1.jpg

946 ms

KELMSCOTT_RS1_-_Medium.jpg

KELMSCOTT_RS1_-_Medium.jpg

1305 ms

ALDEBURGH_PINE_RS1_-_Medium.jpg

ALDEBURGH_PINE_RS1_-_Medium.jpg

1536 ms

Polo_Coat_RS1_-_Page_Builder_2_1_1.jpg

Polo_Coat_RS1_-_Page_Builder_2_1_1.jpg

1562 ms

Silver_Needle_RS1_-_Website_Product_Pages_2.jpg

Silver_Needle_RS1_-_Website_Product_Pages_2.jpg

1816 ms

IMG_7748_-_Medium_1.jpg

IMG_7748_-_Medium_1.jpg

1767 ms

EASTLARGEHEX_Roomset_-_Square_Pin.jpg

EASTLARGEHEX_Roomset_-_Square_Pin.jpg

1775 ms

BLENDS_RS6_-_Homepage.jpg

BLENDS_RS6_-_Homepage.jpg

1908 ms

BLENDS_RS2_-_Page_Builder_2_1.jpg

BLENDS_RS2_-_Page_Builder_2_1.jpg

2063 ms

BLENDS_RS3_-_Page_Builder_2_1_4_.jpg

BLENDS_RS3_-_Page_Builder_2_1_4_.jpg

2108 ms

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BLENDS_RS1_-_Page_Builder_2_1.jpg

2297 ms

BLENDS_RS4_-_Page_Builder_2_1.jpg

BLENDS_RS4_-_Page_Builder_2_1.jpg

2304 ms

HIGHSOCIETY_RS2_-_Homepage_2_.jpg

HIGHSOCIETY_RS2_-_Homepage_2_.jpg

2345 ms

BLENDS_RS3_-_Page_Builder_2_1_2_.jpg

BLENDS_RS3_-_Page_Builder_2_1_2_.jpg

2491 ms

AEGEANPINKMARBLE_RS4_-_Page_Builder_2_1.jpg

AEGEANPINKMARBLE_RS4_-_Page_Builder_2_1.jpg

2654 ms

OTTIMOMARBLE_RS2_-_2x1_Rec.jpg

OTTIMOMARBLE_RS2_-_2x1_Rec.jpg

2608 ms

BLENDS_RS1_-_Medium.jpg

BLENDS_RS1_-_Medium.jpg

2879 ms

SEASPRAY_GREEN_RS7_-_Medium_1.jpg

SEASPRAY_GREEN_RS7_-_Medium_1.jpg

2885 ms

Porcelain_Ceramic_Flat_lay_-_Homepage_Thumbnails_1.jpg

Porcelain_Ceramic_Flat_lay_-_Homepage_Thumbnails_1.jpg

2924 ms

QUINTILI_OPUS_-_Medium.jpg

QUINTILI_OPUS_-_Medium.jpg

2986 ms

flowbox.js

flowbox.js

150 ms

hgo52i0bpw

hgo52i0bpw

280 ms

tp.min.js

tp.min.js

135 ms

fbevents.js

fbevents.js

155 ms

opensans-400.woff

opensans-400.woff

2920 ms

main1.min.js

main1.min.js

78 ms

3.3.0.js

3.3.0.js

202 ms

index.js

index.js

198 ms

js

js

86 ms

core.js

core.js

167 ms

index.js

index.js

90 ms

opensans-300.woff

opensans-300.woff

2704 ms

opensans-600.woff

opensans-600.woff

2928 ms

clarity.js

clarity.js

26 ms

opensans-700.woff

opensans-700.woff

2921 ms

fa-brands-400.woff

fa-brands-400.woff

3030 ms

fa-light-300.woff

fa-light-300.woff

3206 ms

fa-regular-400.woff

fa-regular-400.woff

3203 ms

fa-solid-900.woff

fa-solid-900.woff

2952 ms

jquery.min.js

jquery.min.js

3093 ms

common.min.js

common.min.js

2908 ms

dataPost.min.js

dataPost.min.js

2990 ms

sf

sf

180 ms

bootstrap.min.js

bootstrap.min.js

3088 ms

form-key-provider.min.js

form-key-provider.min.js

2872 ms

mage-translation-dictionary.min.js

mage-translation-dictionary.min.js

2790 ms

range-image-hover.min.js

range-image-hover.min.js

2624 ms

product-image-hover.min.js

product-image-hover.min.js

2505 ms

add-webp-class-to-body.min.js

add-webp-class-to-body.min.js

2537 ms

theme.min.js

theme.min.js

2742 ms

lazysizes.min.js

lazysizes.min.js

2543 ms

absolute.customSelect.min.js

absolute.customSelect.min.js

2512 ms

modal-show.min.js

modal-show.min.js

2321 ms

jquery.hoverIntent.min.js

jquery.hoverIntent.min.js

2337 ms

jquery.drilldown.min.js

jquery.drilldown.min.js

2301 ms

jquery.storageapi.extended.min.js

jquery.storageapi.extended.min.js

2182 ms

url.min.js

url.min.js

2223 ms

underscore.min.js

underscore.min.js

2188 ms

cookies.min.js

cookies.min.js

2003 ms

weltpixel_ga4_persistentlayer.min.js

weltpixel_ga4_persistentlayer.min.js

2014 ms

weltpixel_ga4_gtm.min.js

weltpixel_ga4_gtm.min.js

1971 ms

customer-data.min.js

customer-data.min.js

1859 ms

domReady.min.js

domReady.min.js

1101 ms

jquery-mixin.min.js

jquery-mixin.min.js

1059 ms

template.min.js

template.min.js

941 ms

confirm.min.js

confirm.min.js

796 ms

widget.min.js

widget.min.js

966 ms

jquery-migrate.min.js

jquery-migrate.min.js

959 ms

absolute.jquery.pageMask.min.js

absolute.jquery.pageMask.min.js

1025 ms

bootstrap.min.js

bootstrap.min.js

1161 ms

has-webp.min.js

has-webp.min.js

1075 ms

main.min.js

main.min.js

1092 ms

bootstrap.min.js

bootstrap.min.js

1102 ms

text.min.js

text.min.js

1088 ms

jquery.cookie.min.js

jquery.cookie.min.js

692 ms

jquery.storageapi.min.js

jquery.storageapi.min.js

792 ms

load

load

880 ms

mage.min.js

mage.min.js

797 ms

local.min.js

local.min.js

787 ms

registry.min.js

registry.min.js

845 ms

knockout.min.js

knockout.min.js

713 ms

section-config.min.js

section-config.min.js

841 ms

storage.min.js

storage.min.js

808 ms

translate.min.js

translate.min.js

936 ms

modal.min.js

modal.min.js

951 ms

wrapper.min.js

wrapper.min.js

864 ms

version.min.js

version.min.js

848 ms

scripts.min.js

scripts.min.js

584 ms

knockout-es5.min.js

knockout-es5.min.js

434 ms

engine.min.js

engine.min.js

696 ms

bootstrap.min.js

bootstrap.min.js

752 ms

observable_array.min.js

observable_array.min.js

769 ms

bound-nodes.min.js

bound-nodes.min.js

822 ms

js-translation.json

js-translation.json

654 ms

main.min.js

main.min.js

589 ms

events.min.js

events.min.js

696 ms

modal-popup.html

modal-popup.html

450 ms

modal-slide.html

modal-slide.html

510 ms

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modal-custom.html

602 ms

key-codes.min.js

key-codes.min.js

596 ms

core.min.js

core.min.js

587 ms

z-index.min.js

z-index.min.js

706 ms

observable_source.min.js

observable_source.min.js

353 ms

renderer.min.js

renderer.min.js

578 ms

console-logger.min.js

console-logger.min.js

618 ms

knockout-repeat.min.js

knockout-repeat.min.js

605 ms

knockout-fast-foreach.min.js

knockout-fast-foreach.min.js

619 ms

resizable.min.js

resizable.min.js

626 ms

i18n.min.js

i18n.min.js

555 ms

scope.min.js

scope.min.js

791 ms

range.min.js

range.min.js

824 ms

mage-init.min.js

mage-init.min.js

829 ms

keyboard.min.js

keyboard.min.js

892 ms

optgroup.min.js

optgroup.min.js

887 ms

after-render.min.js

after-render.min.js

737 ms

autoselect.min.js

autoselect.min.js

837 ms

datepicker.min.js

datepicker.min.js

1054 ms

outer_click.min.js

outer_click.min.js

919 ms

fadeVisible.min.js

fadeVisible.min.js

1096 ms

collapsible.min.js

collapsible.min.js

1103 ms

staticChecked.min.js

staticChecked.min.js

1154 ms

simple-checked.min.js

simple-checked.min.js

1152 ms

bind-html.min.js

bind-html.min.js

1028 ms

tooltip.min.js

tooltip.min.js

1135 ms

color-picker.min.js

color-picker.min.js

1313 ms

arrays.min.js

arrays.min.js

1130 ms

compare.min.js

compare.min.js

1299 ms

misc.min.js

misc.min.js

1326 ms

objects.min.js

objects.min.js

1346 ms

strings.min.js

strings.min.js

1353 ms

template.min.js

template.min.js

1231 ms

class.min.js

class.min.js

2164 ms

data.min.js

data.min.js

1916 ms

disable-selection.min.js

disable-selection.min.js

1139 ms

focusable.min.js

focusable.min.js

2027 ms

form.min.js

form.min.js

2019 ms

ie.min.js

ie.min.js

2186 ms

keycode.min.js

keycode.min.js

1225 ms

labels.min.js

labels.min.js

1911 ms

jquery-patch.min.js

jquery-patch.min.js

2004 ms

plugin.min.js

plugin.min.js

2074 ms

safe-active-element.min.js

safe-active-element.min.js

2083 ms

safe-blur.min.js

safe-blur.min.js

2041 ms

scroll-parent.min.js

scroll-parent.min.js

2108 ms

tabbable.min.js

tabbable.min.js

2166 ms

unique-id.min.js

unique-id.min.js

2060 ms

loader.min.js

loader.min.js

2106 ms

logger.min.js

logger.min.js

2087 ms

entry-factory.min.js

entry-factory.min.js

1921 ms

console-output-handler.min.js

console-output-handler.min.js

2151 ms

formatter.min.js

formatter.min.js

2138 ms

message-pool.min.js

message-pool.min.js

2164 ms

levels-pool.min.js

levels-pool.min.js

1985 ms

logger-utils.min.js

logger-utils.min.js

2145 ms

async.min.js

async.min.js

1950 ms

tooltip.html

tooltip.html

1875 ms

spectrum.min.js

spectrum.min.js

2015 ms

tinycolor.min.js

tinycolor.min.js

1955 ms

entry.min.js

entry.min.js

524 ms

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dom-observer.min.js

284 ms

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bindings.min.js

316 ms

moment.min.js

moment.min.js

507 ms

print.min.css

print.min.css

102 ms

Accessibility Review

firedearth.com accessibility score

69

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s do not have all required [aria-*] attributes

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role]s are not contained by their required parent element

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

firedearth.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

firedearth.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Firedearth.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Firedearth.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

firedearth.com

Open Graph description is not detected on the main page of Fired Earth. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: