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firstideas.co.uk screenshot

Report Summary

  • 75

    Performance

    Renders faster than
    83% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

firstideas.co.uk

Home - | Web Design & Hosting | First Ideas

Page Load Speed

3.2 sec in total

First Response

238 ms

Resources Loaded

2 sec

Page Rendered

987 ms

firstideas.co.uk screenshot

About Website

Welcome to firstideas.co.uk homepage info - get ready to check First Ideas best content right away, or after learning these important things about firstideas.co.uk

Welcome to First Ideas, one of the leading digital agency in Wiltshire. We are passionate about providing our clients with the highest quality digital

Visit firstideas.co.uk

Key Findings

We analyzed Firstideas.co.uk page load time and found that the first response time was 238 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

firstideas.co.uk performance score

75

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value4.4 s

39/100

25%

SI (Speed Index)

Value3.4 s

90/100

10%

TBT (Total Blocking Time)

Value190 ms

91/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value3.3 s

93/100

10%

Network Requests Diagram

firstideas.co.uk

238 ms

www.firstideas.co.uk

590 ms

lazyload.min.js

145 ms

firstideas-logo2-1.png

151 ms

AEdFTp7hKF5hEkJSU0K_JM0oZJ4jGwqqeuLGWFcrFnme=s128-c0x00000000-cc-rp-mo

45 ms

Our browser made a total of 37 requests to load all elements on the main page. We found that 16% of them (6 requests) were addressed to the original Firstideas.co.uk, 84% (31 requests) were made to Lh3.googleusercontent.com. The less responsive or slowest element that took the longest time to load (590 ms) belongs to the original domain Firstideas.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 342.0 kB (36%)

Content Size

954.5 kB

After Optimization

612.5 kB

  • HTML
  • Images

In fact, the total size of Firstideas.co.uk main page is 954.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 587.1 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 303.5 kB

  • Original 367.4 kB
  • After minification 362.4 kB
  • After compression 63.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 303.5 kB or 83% of the original size.

Image Optimization

-7%

Potential reduce by 38.5 kB

  • Original 587.1 kB
  • After minification 548.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. First Ideas images are well optimized though.

Requests Breakdown

We found no issues to fix!

Requests Now

35

After Optimization

35

  • Images
  • JavaScript

The browser has sent 35 CSS, Javascripts, AJAX and image requests in order to completely render the main page of First Ideas. According to our analytics all requests are already optimized.

Network Requests Diagram

firstideas.co.uk

firstideas.co.uk

238 ms

www.firstideas.co.uk

www.firstideas.co.uk

590 ms

lazyload.min.js

lazyload.min.js

145 ms

firstideas-logo2-1.png

firstideas-logo2-1.png

151 ms

AEdFTp7hKF5hEkJSU0K_JM0oZJ4jGwqqeuLGWFcrFnme=s128-c0x00000000-cc-rp-mo

AEdFTp7hKF5hEkJSU0K_JM0oZJ4jGwqqeuLGWFcrFnme=s128-c0x00000000-cc-rp-mo

45 ms

ridgewaycounselling.png

ridgewaycounselling.png

312 ms

alienworlds.jpg

alienworlds.jpg

182 ms

AAcHTtfKFsopFZTne_3yWRQs9DAwtyY7jlXojepwrGyZqeg4=s128-c0x00000000-cc-rp-mo

AAcHTtfKFsopFZTne_3yWRQs9DAwtyY7jlXojepwrGyZqeg4=s128-c0x00000000-cc-rp-mo

45 ms

AEdFTp7Ku-8VpA346xqI7KMqWdqjJtwt0LQj8eyPQ6dx=s128-c0x00000000-cc-rp-mo

AEdFTp7Ku-8VpA346xqI7KMqWdqjJtwt0LQj8eyPQ6dx=s128-c0x00000000-cc-rp-mo

46 ms

AAcHTtcfTXb5tY5zypPqS3yQHbXrVMtGWMyhQ7VmuTLNml27=s128-c0x00000000-cc-rp-mo

AAcHTtcfTXb5tY5zypPqS3yQHbXrVMtGWMyhQ7VmuTLNml27=s128-c0x00000000-cc-rp-mo

65 ms

AGNmyxZfOx-iOiRK35PcV6VIiuMKNjFoP0DeO_Pgdapm=s128-c0x00000000-cc-rp-mo

AGNmyxZfOx-iOiRK35PcV6VIiuMKNjFoP0DeO_Pgdapm=s128-c0x00000000-cc-rp-mo

46 ms

AD_cMMQx7vhHXRBk_kGKw3hdrbWTrxNUgNmG29Sim3JgA5msgg=s128-c0x00000000-cc-rp-mo

AD_cMMQx7vhHXRBk_kGKw3hdrbWTrxNUgNmG29Sim3JgA5msgg=s128-c0x00000000-cc-rp-mo

484 ms

AD_cMMQRr0yQ5EMj8bNKnaQWXMd1856KvxI2yIYDs1D5Mw=s128-c0x00000000-cc-rp-mo

AD_cMMQRr0yQ5EMj8bNKnaQWXMd1856KvxI2yIYDs1D5Mw=s128-c0x00000000-cc-rp-mo

340 ms

AAcHTtdF8jf8oZdVtNJB23SrXGgfIAjMp2HOzfbXFA0vmlUo=s128-c0x00000000-cc-rp-mo

AAcHTtdF8jf8oZdVtNJB23SrXGgfIAjMp2HOzfbXFA0vmlUo=s128-c0x00000000-cc-rp-mo

64 ms

AAcHTtde51kZykFl6qo5HaMSel7tE6k1n3lMRK0Xc7nltUNK=s128-c0x00000000-cc-rp-mo

AAcHTtde51kZykFl6qo5HaMSel7tE6k1n3lMRK0Xc7nltUNK=s128-c0x00000000-cc-rp-mo

118 ms

AAcHTtdSbzjx3SyXPLfrbmBmiLQuQQLVyqJjSy3hRgLFOOGA=s128-c0x00000000-cc-rp-mo

AAcHTtdSbzjx3SyXPLfrbmBmiLQuQQLVyqJjSy3hRgLFOOGA=s128-c0x00000000-cc-rp-mo

65 ms

AAcHTtfL4NOu1sIPxObVhAtQ12EPsZmmEborHKzKDH4LreCe=s128-c0x00000000-cc-rp-mo

AAcHTtfL4NOu1sIPxObVhAtQ12EPsZmmEborHKzKDH4LreCe=s128-c0x00000000-cc-rp-mo

81 ms

AEdFTp4PMNKQR2DOPknbGx9nZBDvxSm6NQGSulQIY7bE=s128-c0x00000000-cc-rp-mo

AEdFTp4PMNKQR2DOPknbGx9nZBDvxSm6NQGSulQIY7bE=s128-c0x00000000-cc-rp-mo

81 ms

AAcHTtetx6F8VMIYXtnjVFFO8ZiHrWXs3O_ylr1lNMd0RFLs=s128-c0x00000000-cc-rp-mo

AAcHTtetx6F8VMIYXtnjVFFO8ZiHrWXs3O_ylr1lNMd0RFLs=s128-c0x00000000-cc-rp-mo

97 ms

AAcHTtdZ_b9sWht8hUwU9SHIYGmFsk4oXFVHo6QvZbpOhSVe=s128-c0x00000000-cc-rp-mo

AAcHTtdZ_b9sWht8hUwU9SHIYGmFsk4oXFVHo6QvZbpOhSVe=s128-c0x00000000-cc-rp-mo

99 ms

AEdFTp6l22N3PxHqDeMBOoMR2G1kVtbYj0ZYaF-yu12X=s128-c0x00000000-cc-rp-mo

AEdFTp6l22N3PxHqDeMBOoMR2G1kVtbYj0ZYaF-yu12X=s128-c0x00000000-cc-rp-mo

98 ms

AEdFTp5Ty1Gn7PwRYbowqwXF-_uBadzfH9bpZpC9hpph=s128-c0x00000000-cc-rp-mo

AEdFTp5Ty1Gn7PwRYbowqwXF-_uBadzfH9bpZpC9hpph=s128-c0x00000000-cc-rp-mo

116 ms

AEdFTp4QHYjpaTG6cs0R_-uG3oa2FwG52UuRi2d9FctF=s128-c0x00000000-cc-rp-mo

AEdFTp4QHYjpaTG6cs0R_-uG3oa2FwG52UuRi2d9FctF=s128-c0x00000000-cc-rp-mo

117 ms

ALV-UjXQAlhIF5kWTQ40XBjzP8pm5tDxZcaAxP9vsBmipTf264V8Ui-m=s128-c0x00000000-cc-rp-mo

ALV-UjXQAlhIF5kWTQ40XBjzP8pm5tDxZcaAxP9vsBmipTf264V8Ui-m=s128-c0x00000000-cc-rp-mo

315 ms

AEdFTp4QlbmrSKs6zufMp5_Xk5XLw5ZJhOxLDrhamDsp=s128-c0x00000000-cc-rp-mo

AEdFTp4QlbmrSKs6zufMp5_Xk5XLw5ZJhOxLDrhamDsp=s128-c0x00000000-cc-rp-mo

134 ms

AEdFTp5Wlc3Eh9MyT8zf7rgP-sNxFCZfLctXAcS211Dg=s128-c0x00000000-cc-rp-mo

AEdFTp5Wlc3Eh9MyT8zf7rgP-sNxFCZfLctXAcS211Dg=s128-c0x00000000-cc-rp-mo

149 ms

AEdFTp6bE32oAoWPftfRpxORpF6OD_RwVT4vw4RI9keP=s128-c0x00000000-cc-rp-mo

AEdFTp6bE32oAoWPftfRpxORpF6OD_RwVT4vw4RI9keP=s128-c0x00000000-cc-rp-mo

136 ms

AEdFTp7KTVJLe4gBLGK1cTFpGJ7aJdhgTxMBAtgfgJqu=s128-c0x00000000-cc-rp-mo

AEdFTp7KTVJLe4gBLGK1cTFpGJ7aJdhgTxMBAtgfgJqu=s128-c0x00000000-cc-rp-mo

204 ms

AEdFTp4EsFY-g5COxKv4taRWeuC9Tuu7yX_mWS-Y02yi=s128-c0x00000000-cc-rp-mo

AEdFTp4EsFY-g5COxKv4taRWeuC9Tuu7yX_mWS-Y02yi=s128-c0x00000000-cc-rp-mo

155 ms

AEdFTp4Atk36ZFM4wrXMuMS3q1maDpkL5oPH-DpCnThh=s128-c0x00000000-cc-rp-mo

AEdFTp4Atk36ZFM4wrXMuMS3q1maDpkL5oPH-DpCnThh=s128-c0x00000000-cc-rp-mo

168 ms

AEdFTp4bEzzak6RJE1rB0L1Vqgt6DSHbv5CSFRSMDUAo=s128-c0x00000000-cc-rp-mo

AEdFTp4bEzzak6RJE1rB0L1Vqgt6DSHbv5CSFRSMDUAo=s128-c0x00000000-cc-rp-mo

173 ms

AEdFTp48Ep3rrL5-AxpGry2HDfJ__zWjjyXwtsHk6Enh=s128-c0x00000000-cc-rp-mo

AEdFTp48Ep3rrL5-AxpGry2HDfJ__zWjjyXwtsHk6Enh=s128-c0x00000000-cc-rp-mo

209 ms

ACg8ocJil3QqF1qBKCBTZZPFhiMZF7aGb4LhbhWyoIBFm1DxJuVnEg=s128-c0x00000000-cc-rp-mo

ACg8ocJil3QqF1qBKCBTZZPFhiMZF7aGb4LhbhWyoIBFm1DxJuVnEg=s128-c0x00000000-cc-rp-mo

204 ms

AEdFTp7IN32xxLqboeBxM7ka4WAYwzj_DPCge99qJL0r=s128-c0x00000000-cc-rp-mo

AEdFTp7IN32xxLqboeBxM7ka4WAYwzj_DPCge99qJL0r=s128-c0x00000000-cc-rp-mo

239 ms

ACg8ocK0Mmnsc37Luuwo8WaTe5dyMBHuGsRHmLzVDcH3lPj7sT6hQA=s128-c0x00000000-cc-rp-mo

ACg8ocK0Mmnsc37Luuwo8WaTe5dyMBHuGsRHmLzVDcH3lPj7sT6hQA=s128-c0x00000000-cc-rp-mo

240 ms

ALV-UjUhfCC5xU2zFgT3hKH6z4lGuWbKPM50SEKuvd6GMh-JWPFp5hmVAg=s128-c0x00000000-cc-rp-mo

ALV-UjUhfCC5xU2zFgT3hKH6z4lGuWbKPM50SEKuvd6GMh-JWPFp5hmVAg=s128-c0x00000000-cc-rp-mo

467 ms

ACg8ocJafibYvW_tg6v4K4i5wu84lFN0x20Vo72kQ4Uf60ThW83nLg=s128-c0x00000000-cc-rp-mo

ACg8ocJafibYvW_tg6v4K4i5wu84lFN0x20Vo72kQ4Uf60ThW83nLg=s128-c0x00000000-cc-rp-mo

318 ms

Accessibility Review

firstideas.co.uk accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

firstideas.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

firstideas.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Firstideas.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Firstideas.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

firstideas.co.uk

Open Graph data is detected on the main page of First Ideas. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: