Report Summary

  • 27

    Performance

    Renders faster than
    46% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

frase.nz

FRASE NZ - Professional Copywriters For Professional Real Estate Agents

Page Load Speed

2.7 sec in total

First Response

815 ms

Resources Loaded

1.6 sec

Page Rendered

363 ms

frase.nz screenshot

About Website

Visit frase.nz now to see the best up-to-date FRASE content and also check out these interesting facts you probably never knew about frase.nz

FRASE New Zealand works with professional journalists and copywriters to create beautiful real estate ad copy that sells properties. With a range of writing services, we can either visit the property ...

Visit frase.nz

Key Findings

We analyzed Frase.nz page load time and found that the first response time was 815 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

frase.nz performance score

27

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

68/100

10%

LCP (Largest Contentful Paint)

Value11.9 s

0/100

25%

SI (Speed Index)

Value6.4 s

40/100

10%

TBT (Total Blocking Time)

Value2,620 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.037

100/100

15%

TTI (Time to Interactive)

Value17.1 s

4/100

10%

Network Requests Diagram

www.frase.nz

815 ms

8v57NTu4Rd9FpB8ZOUpwhEl-C63R5n8Y6lDgt_FoSsIfeCGffFHN4UJLFRbh52jhWD9a5escFQ9Xwh93we48ZRbuwhJkZ24RjU7BMPG0-cBlZWwlja4zikuGZawDO1FUiABkZWF3jAF8OcFzdPUcScBDZPo0pKU7jAu8SkuRScNaOAy1SDw0SaBujW48Sagyjh90jhNlOeUzjhBC-eNDifUaiaS0Z14ySh90d1GCiaiaOcTydAmDOAFkdaSl-eiDwkoDSWmyScmDSeBRZPoRdhXKIeZkZA81-YblShB0Sku3Scv7fbKb-sMMeMw6MKG4f4BTIMMj2PMfH6qJk89bMg6IJMJ7fbKF-sMMeMt6MKG4f44TIMMjgPMfH6qJqhqbMg6VJMJ7fbK9-sMMeMj6MKG4f4mTIMMjIfMfH6qJRcqbMg6YJMJ7fbKV-sMMegI6MKG4f4ZTIMMjfPMfH6qJ8hqbMg6QJMHbM-1SynXB.js

34 ms

legacy.js

9 ms

modern.js

15 ms

extract-css-runtime-cf51977555a15f8a54bc-min.en-US.js

114 ms

Our browser made a total of 32 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Frase.nz, 53% (17 requests) were made to Use.typekit.net and 31% (10 requests) were made to Assets.squarespace.com. The less responsive or slowest element that took the longest time to load (815 ms) belongs to the original domain Frase.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 92.9 kB (8%)

Content Size

1.2 MB

After Optimization

1.1 MB

In fact, the total size of Frase.nz main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 984.1 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 88.1 kB

  • Original 104.5 kB
  • After minification 95.8 kB
  • After compression 16.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 88.1 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 38 B

  • Original 94.9 kB
  • After minification 94.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. FRASE images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 4.8 kB

  • Original 984.1 kB
  • After minification 984.1 kB
  • After compression 979.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 10 (67%)

Requests Now

15

After Optimization

5

The browser has sent 15 CSS, Javascripts, AJAX and image requests in order to completely render the main page of FRASE. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

frase.nz accessibility score

100

Accessibility Issues

Best Practices

frase.nz best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

frase.nz SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Frase.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Frase.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of FRASE. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: