Tools & Wizards About Us
new.fortnumandmason.com screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 81

    SEO

    Google-friendlier than
    42% of websites

new.fortnumandmason.com

Hampers, Extraordinary Food & Joy-Giving Gifts - Fortnum & Mason

Page Load Speed

1.9 sec in total

First Response

358 ms

Resources Loaded

1.4 sec

Page Rendered

146 ms

new.fortnumandmason.com screenshot

About Website

Visit new.fortnumandmason.com now to see the best up-to-date New Fortnum And Mason content for United Kingdom and also check out these interesting facts you probably never knew about new.fortnumandmason.com

Since 1707, Fortnum & Mason has been home to extraordinary hampers, delicious food, joy-giving gifts and unforgettable experiences.

Visit new.fortnumandmason.com

Key Findings

We analyzed New.fortnumandmason.com page load time and found that the first response time was 358 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

new.fortnumandmason.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

36/100

10%

LCP (Largest Contentful Paint)

Value32.1 s

0/100

25%

SI (Speed Index)

Value26.4 s

0/100

10%

TBT (Total Blocking Time)

Value43,030 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.039

100/100

15%

TTI (Time to Interactive)

Value55.8 s

0/100

10%

Network Requests Diagram

www.fortnumandmason.com

358 ms

19.08edc08d1329d47b6c04.css

152 ms

18.a1ec860380ac49802a85.css

201 ms

rocket-loader.min.js

35 ms

mlogo.svg

70 ms

Our browser made a total of 19 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original New.fortnumandmason.com, 5% (1 request) were made to Googleoptimize.com. The less responsive or slowest element that took the longest time to load (358 ms) relates to the external source Fortnumandmason.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 186.1 kB (72%)

Content Size

258.0 kB

After Optimization

71.8 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of New.fortnumandmason.com main page is 258.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. HTML takes 219.6 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 186.1 kB

  • Original 219.6 kB
  • After minification 219.6 kB
  • After compression 33.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 186.1 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 34.4 kB
  • After minification 34.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. New Fortnum And Mason images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 0 B

  • Original 3.9 kB
  • After minification 3.9 kB
  • After compression 3.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

We found no issues to fix!

Requests Now

15

After Optimization

15

  • Images
  • JavaScript
  • CSS

The browser has sent 15 CSS, Javascripts, AJAX and image requests in order to completely render the main page of New Fortnum And Mason. According to our analytics all requests are already optimized.

Network Requests Diagram

www.fortnumandmason.com

www.fortnumandmason.com

358 ms

19.08edc08d1329d47b6c04.css

19.08edc08d1329d47b6c04.css

152 ms

18.a1ec860380ac49802a85.css

18.a1ec860380ac49802a85.css

201 ms

rocket-loader.min.js

rocket-loader.min.js

35 ms

mlogo.svg

mlogo.svg

70 ms

royal-warrant-queen.png

royal-warrant-queen.png

239 ms

royal-warrant-prince-of-wales.png

royal-warrant-prince-of-wales.png

85 ms

logo.svg

logo.svg

226 ms

hkd.svg

hkd.svg

77 ms

LooseLeaf.png

LooseLeaf.png

128 ms

TeaBags.png

TeaBags.png

124 ms

Caddies.png

Caddies.png

125 ms

TeaRefills.png

TeaRefills.png

130 ms

SelectionBox.png

SelectionBox.png

153 ms

94572f85a573a0a688ad5058f5e258f8.ttf

94572f85a573a0a688ad5058f5e258f8.ttf

67 ms

a50452850b7d1ac280425c85b049bafc.ttf

a50452850b7d1ac280425c85b049bafc.ttf

250 ms

1cdeb4e67a9aa8f6b3c37d36a8debcf9.ttf

1cdeb4e67a9aa8f6b3c37d36a8debcf9.ttf

47 ms

optimize.js

optimize.js

80 ms

0.330a9b7843bd08000424.js

0.330a9b7843bd08000424.js

50 ms

Accessibility Review

new.fortnumandmason.com accessibility score

88

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

new.fortnumandmason.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

new.fortnumandmason.com SEO score

81

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise New.fortnumandmason.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that New.fortnumandmason.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

new.fortnumandmason.com

Open Graph data is detected on the main page of New Fortnum And Mason. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: