Tools & Wizards About Us
goldwell.com.au screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 64

    Accessibility

    Visual factors better than
    that of 29% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

goldwell.com.au

Professional Hair Care Products and Services | GOLDWELL

Page Load Speed

6.1 sec in total

First Response

508 ms

Resources Loaded

5 sec

Page Rendered

561 ms

goldwell.com.au screenshot

About Website

Click here to check amazing GOLDWELL content for Australia. Otherwise, check out these important facts you probably never knew about goldwell.com.au

Discover professional hair care products and salon hair care services designed for stylists. Explore our innovative hair colour, care, texture and styling products.

Visit goldwell.com.au

Key Findings

We analyzed Goldwell.com.au page load time and found that the first response time was 508 ms and then it took 5.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

goldwell.com.au performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.2 s

1/100

10%

LCP (Largest Contentful Paint)

Value17.7 s

0/100

25%

SI (Speed Index)

Value11.3 s

5/100

10%

TBT (Total Blocking Time)

Value2,000 ms

8/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value15.5 s

7/100

10%

Network Requests Diagram

goldwell.com.au

508 ms

www.goldwell.com.au

1082 ms

stylesheet_c82dd2ebbc.css

110 ms

socialshareprivacy.css

201 ms

Main.css

203 ms

Our browser made a total of 95 requests to load all elements on the main page. We found that 92% of them (87 requests) were addressed to the original Goldwell.com.au, 3% (3 requests) were made to Google-analytics.com and 2% (2 requests) were made to Services.stylistexclusive.com. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Goldwell.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 3.0 MB (39%)

Content Size

7.8 MB

After Optimization

4.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Goldwell.com.au main page is 7.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 5.2 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 51.3 kB

  • Original 62.2 kB
  • After minification 58.4 kB
  • After compression 10.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 51.3 kB or 83% of the original size.

Image Optimization

-18%

Potential reduce by 918.6 kB

  • Original 5.2 MB
  • After minification 4.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, GOLDWELL needs image optimization as it can save up to 918.6 kB or 18% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-77%

Potential reduce by 1.3 MB

  • Original 1.7 MB
  • After minification 1.4 MB
  • After compression 400.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.3 MB or 77% of the original size.

CSS Optimization

-89%

Potential reduce by 735.7 kB

  • Original 823.1 kB
  • After minification 528.5 kB
  • After compression 87.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Goldwell.com.au needs all CSS files to be minified and compressed as it can save up to 735.7 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 58 (64%)

Requests Now

90

After Optimization

32

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 90 CSS, Javascripts, AJAX and image requests in order to completely render the main page of GOLDWELL. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 40 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

goldwell.com.au

goldwell.com.au

508 ms

www.goldwell.com.au

www.goldwell.com.au

1082 ms

stylesheet_c82dd2ebbc.css

stylesheet_c82dd2ebbc.css

110 ms

socialshareprivacy.css

socialshareprivacy.css

201 ms

Main.css

Main.css

203 ms

jquery.bxslider.css

jquery.bxslider.css

212 ms

jquery.fancybox.css

jquery.fancybox.css

209 ms

jquery.pinchzoomer.min.css

jquery.pinchzoomer.min.css

316 ms

kao-finder.css

kao-finder.css

327 ms

gw-finder.css

gw-finder.css

431 ms

en-styles.css

en-styles.css

441 ms

modernizr.custom.js

modernizr.custom.js

299 ms

jquery-1.11.0.min.js

jquery-1.11.0.min.js

509 ms

jquery.mousewheel-3.0.6.pack.js

jquery.mousewheel-3.0.6.pack.js

315 ms

jquery.hammer.min.js

jquery.hammer.min.js

314 ms

FWDSimple3DCoverflow.js

FWDSimple3DCoverflow.js

829 ms

TweenMax.min.js

TweenMax.min.js

629 ms

jquery.fancybox.pack.js

jquery.fancybox.pack.js

419 ms

jquery.bxslider.min.js

jquery.bxslider.min.js

421 ms

jquery.pinchzoomer.min.js

jquery.pinchzoomer.min.js

524 ms

tab.js

tab.js

525 ms

jquery.stickykit.js

jquery.stickykit.js

549 ms

tooltip.js

tooltip.js

610 ms

popover.js

popover.js

626 ms

responsiveslides.min.js

responsiveslides.min.js

629 ms

placeholders.min.js

placeholders.min.js

657 ms

jquery.animate-shadow-min.js

jquery.animate-shadow-min.js

711 ms

bootstrap-slider.js

bootstrap-slider.js

732 ms

gldw.js

gldw.js

737 ms

parsley.min.js

parsley.min.js

735 ms

tabs.js

tabs.js

764 ms

form.js

form.js

810 ms

jquery.nice-select.min.js

jquery.nice-select.min.js

835 ms

jquery.multi-select.js

jquery.multi-select.js

838 ms

prettyCheckable.js

prettyCheckable.js

837 ms

sly.js

sly.js

873 ms

typeahead.jquery.min.js

typeahead.jquery.min.js

911 ms

bloodhound.min.js

bloodhound.min.js

923 ms

typeahead.bundle.min.js

typeahead.bundle.min.js

938 ms

autocomplete.js

autocomplete.js

937 ms

socialshareprivacy.js

socialshareprivacy.js

839 ms

common.css

common.css

788 ms

facebook.css

facebook.css

817 ms

gplus.css

gplus.css

820 ms

twitter.css

twitter.css

838 ms

facebook.js

facebook.js

858 ms

twitter.js

twitter.js

841 ms

gplus.js

gplus.js

842 ms

jquery.fineuploader-3.5.0.min.js

jquery.fineuploader-3.5.0.min.js

843 ms

default.js

default.js

737 ms

Validation.js

Validation.js

737 ms

Femanager.js

Femanager.js

718 ms

Marketing.js

Marketing.js

663 ms

dummy1.png

dummy1.png

133 ms

Goldwell_Pastel-Pop_FullscreenGroup.jpg

Goldwell_Pastel-Pop_FullscreenGroup.jpg

1206 ms

social_icons_facebook.jpg

social_icons_facebook.jpg

132 ms

social_icons_facebook_hover.jpg

social_icons_facebook_hover.jpg

133 ms

social_icons_twitter.jpg

social_icons_twitter.jpg

133 ms

social_icons_twitter_hover.jpg

social_icons_twitter_hover.jpg

133 ms

social_icons_youtube.jpg

social_icons_youtube.jpg

198 ms

social_icons_youtube_hover.jpg

social_icons_youtube_hover.jpg

213 ms

goldwell_logo.svg

goldwell_logo.svg

229 ms

loop.svg

loop.svg

219 ms

footer_map_dark.png

footer_map_dark.png

222 ms

KAO_SD_Logo_black.png

KAO_SD_Logo_black.png

297 ms

gtm.js

gtm.js

125 ms

30306912-4758-4c5f-8cd7-76a816c2e7aa.php

30306912-4758-4c5f-8cd7-76a816c2e7aa.php

598 ms

GlobalZoom_EventApp_M-Teaser_2017.jpg

GlobalZoom_EventApp_M-Teaser_2017.jpg

526 ms

08022017_ELUMEN_MEDIUM_TEASER4.jpg

08022017_ELUMEN_MEDIUM_TEASER4.jpg

366 ms

seminars3.jpg

seminars3.jpg

758 ms

DS_Home_MediumTeaser_Kornelia.jpg

DS_Home_MediumTeaser_Kornelia.jpg

910 ms

MEDIUM_TEASER_Elana.jpg

MEDIUM_TEASER_Elana.jpg

1009 ms

COLOR_ZOOM_MEDIUM_TEASER_2.jpg

COLOR_ZOOM_MEDIUM_TEASER_2.jpg

847 ms

Cool_Blonde_TEASER_TILE_M_Group.jpg

Cool_Blonde_TEASER_TILE_M_Group.jpg

1540 ms

Julie_2.jpg

Julie_2.jpg

1061 ms

TEASER_TILE_NEWS_NewBranddesign_02.jpg

TEASER_TILE_NEWS_NewBranddesign_02.jpg

1219 ms

09-600.jpg

09-600.jpg

1214 ms

TEASER_TILE_M_BRAND_global_masters.jpg

TEASER_TILE_M_BRAND_global_masters.jpg

1276 ms

TEASER_TILE_S_EDUCATION_Offers.jpg

TEASER_TILE_S_EDUCATION_Offers.jpg

1178 ms

TEASER_TILE_S_brand_Statement.jpg

TEASER_TILE_S_brand_Statement.jpg

1281 ms

TEASER_TILE_S_brand_History.jpg

TEASER_TILE_S_brand_History.jpg

1319 ms

facebook_logo2.jpg

facebook_logo2.jpg

1323 ms

csm_Fullscreen_CZ16_Winner_6b1ad3dc84.jpg

csm_Fullscreen_CZ16_Winner_6b1ad3dc84.jpg

1605 ms

facebook_en.png

facebook_en.png

1382 ms

twitter_en.png

twitter_en.png

1422 ms

gplus_en.png

gplus_en.png

1431 ms

trthinwoff.php

trthinwoff.php

1482 ms

ab6d6afa-8f48-441b-a01d-a843b3a3aec1.php

ab6d6afa-8f48-441b-a01d-a843b3a3aec1.php

1625 ms

analytics.js

analytics.js

6 ms

collect

collect

7 ms

collect

collect

78 ms

collect

collect

12 ms

socialshareprivacy_on_off.png

socialshareprivacy_on_off.png

1478 ms

collect

collect

83 ms

1760 ms

Accessibility Review

goldwell.com.au accessibility score

64

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

goldwell.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

goldwell.com.au SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Goldwell.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Goldwell.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

goldwell.com.au

Open Graph description is not detected on the main page of GOLDWELL. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: