Tools & Wizards About Us
helenarubinstein.com screenshot

Report Summary

  • 54

    Performance

    Renders faster than
    71% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

helenarubinstein.com

Helena Rubinstein International: Luxury Skincare & Cosmetics

Page Load Speed

3.5 sec in total

First Response

286 ms

Resources Loaded

3 sec

Page Rendered

178 ms

helenarubinstein.com screenshot

About Website

Welcome to helenarubinstein.com homepage info - get ready to check Helena Rubinstein best content for Pakistan right away, or after learning these important things about helenarubinstein.com

Discover Helena Rubinstein's luxury skincare. The best face care, skin care, cosmetics products to reveal the radiance of your skin.

Visit helenarubinstein.com

Key Findings

We analyzed Helenarubinstein.com page load time and found that the first response time was 286 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

helenarubinstein.com performance score

54

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

34/100

10%

LCP (Largest Contentful Paint)

Value7.3 s

5/100

25%

SI (Speed Index)

Value4.4 s

74/100

10%

TBT (Total Blocking Time)

Value360 ms

72/100

30%

CLS (Cumulative Layout Shift)

Value0.043

99/100

15%

TTI (Time to Interactive)

Value6.8 s

55/100

10%

Network Requests Diagram

helenarubinstein.com

286 ms

www.helenarubinstein.com

1623 ms

03d46f4e927bd5287e13a54edd7d8a0e.css

84 ms

32174f8fcd243009c347ca9c180d9f6e.css

247 ms

cd6af1b56163868a8e01dda95fa827ab.js

580 ms

Our browser made a total of 24 requests to load all elements on the main page. We found that 67% of them (16 requests) were addressed to the original Helenarubinstein.com, 8% (2 requests) were made to Stats.g.doubleclick.net and 4% (1 request) were made to D2xgf76oeu9pbh.cloudfront.net. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain Helenarubinstein.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 768.3 kB (58%)

Content Size

1.3 MB

After Optimization

562.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Helenarubinstein.com main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Javascripts take 845.3 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 33.0 kB

  • Original 42.1 kB
  • After minification 34.0 kB
  • After compression 9.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.2 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 33.0 kB or 78% of the original size.

Image Optimization

-2%

Potential reduce by 7.0 kB

  • Original 337.1 kB
  • After minification 330.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Helena Rubinstein images are well optimized though.

JavaScript Optimization

-75%

Potential reduce by 635.9 kB

  • Original 845.3 kB
  • After minification 738.8 kB
  • After compression 209.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 635.9 kB or 75% of the original size.

CSS Optimization

-87%

Potential reduce by 92.3 kB

  • Original 106.5 kB
  • After minification 85.5 kB
  • After compression 14.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Helenarubinstein.com needs all CSS files to be minified and compressed as it can save up to 92.3 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 8 (40%)

Requests Now

20

After Optimization

12

  • Images
  • JavaScript
  • CSS

The browser has sent 20 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Helena Rubinstein. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

helenarubinstein.com

helenarubinstein.com

286 ms

www.helenarubinstein.com

www.helenarubinstein.com

1623 ms

03d46f4e927bd5287e13a54edd7d8a0e.css

03d46f4e927bd5287e13a54edd7d8a0e.css

84 ms

32174f8fcd243009c347ca9c180d9f6e.css

32174f8fcd243009c347ca9c180d9f6e.css

247 ms

cd6af1b56163868a8e01dda95fa827ab.js

cd6af1b56163868a8e01dda95fa827ab.js

580 ms

dc.js

dc.js

43 ms

34218cfdf08c0fff5277eca85151d549.css

34218cfdf08c0fff5277eca85151d549.css

84 ms

c9b478c8888b61e9c6e8b43476243eb7.js

c9b478c8888b61e9c6e8b43476243eb7.js

13 ms

gtm.js

gtm.js

42 ms

newsletter.png

newsletter.png

324 ms

inscription.png

inscription.png

84 ms

pushfr.jpg

pushfr.jpg

350 ms

bkg-popin.png

bkg-popin.png

164 ms

00_HOME_dispatch_fond.jpg

00_HOME_dispatch_fond.jpg

483 ms

dispatch-logo.png

dispatch-logo.png

164 ms

close.png

close.png

139 ms

dispatch-countries.png

dispatch-countries.png

218 ms

btn.png

btn.png

220 ms

HelveticaNeueLTStd-Th.ttf

HelveticaNeueLTStd-Th.ttf

218 ms

__utm.gif

__utm.gif

13 ms

ga-audiences

ga-audiences

40 ms

98a6e2d244a44defdcde014159bb8d21.js

98a6e2d244a44defdcde014159bb8d21.js

50 ms

webfont.js

webfont.js

22 ms

css

css

24 ms

Accessibility Review

helenarubinstein.com accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

helenarubinstein.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

helenarubinstein.com SEO score

92

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    FR

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Helenarubinstein.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed French language. Our system also found out that Helenarubinstein.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

helenarubinstein.com

Open Graph description is not detected on the main page of Helena Rubinstein. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: