Tools & Wizards About Us
hellomolly.com screenshot

Report Summary

  • 11

    Performance

    Renders faster than
    24% of other websites

  • 68

    Accessibility

    Visual factors better than
    that of 33% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

hellomolly.com

Fashion For Women | Hello Molly | Official Online Store

Page Load Speed

2.1 sec in total

First Response

157 ms

Resources Loaded

1.4 sec

Page Rendered

559 ms

hellomolly.com screenshot

About Website

Click here to check amazing Hello Molly content for United States. Otherwise, check out these important facts you probably never knew about hellomolly.com

Hello Molly is your go-to destination for the hottest styles and trends. Shop the latest range of dresses, playsuits, skirts, accessories and more. Our 100 new arrivals a week means you'll be loo...

Visit hellomolly.com

Key Findings

We analyzed Hellomolly.com page load time and found that the first response time was 157 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

hellomolly.com performance score

11

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.2 s

19/100

10%

LCP (Largest Contentful Paint)

Value6.2 s

11/100

25%

SI (Speed Index)

Value14.4 s

1/100

10%

TBT (Total Blocking Time)

Value3,170 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.303

39/100

15%

TTI (Time to Interactive)

Value34.2 s

0/100

10%

Network Requests Diagram

www.hellomolly.com

157 ms

gtm.js

191 ms

web-emarsys-sdk.js

99 ms

7d794d25affe392db164eb77080c3ed7.js

114 ms

js

225 ms

Our browser made a total of 90 requests to load all elements on the main page. We found that 44% of them (40 requests) were addressed to the original Hellomolly.com, 10% (9 requests) were made to Scontent.cdninstagram.com and 7% (6 requests) were made to Foursixty.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source T.cfjump.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 956.3 kB (11%)

Content Size

8.5 MB

After Optimization

7.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Hellomolly.com main page is 8.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 6.9 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 717.3 kB

  • Original 795.9 kB
  • After minification 507.5 kB
  • After compression 78.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 288.4 kB, which is 36% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 717.3 kB or 90% of the original size.

Image Optimization

-2%

Potential reduce by 167.5 kB

  • Original 6.9 MB
  • After minification 6.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hello Molly images are well optimized though.

JavaScript Optimization

-11%

Potential reduce by 69.9 kB

  • Original 659.6 kB
  • After minification 659.6 kB
  • After compression 589.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 69.9 kB or 11% of the original size.

CSS Optimization

-1%

Potential reduce by 1.5 kB

  • Original 187.0 kB
  • After minification 187.0 kB
  • After compression 185.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hellomolly.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 47 (57%)

Requests Now

83

After Optimization

36

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 83 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hello Molly. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.hellomolly.com

www.hellomolly.com

157 ms

gtm.js

gtm.js

191 ms

web-emarsys-sdk.js

web-emarsys-sdk.js

99 ms

7d794d25affe392db164eb77080c3ed7.js

7d794d25affe392db164eb77080c3ed7.js

114 ms

js

js

225 ms

bootstrap.min.css

bootstrap.min.css

151 ms

fonts.css

fonts.css

97 ms

base-styles.scss.css

base-styles.scss.css

110 ms

theme.css

theme.css

111 ms

preloads.js

preloads.js

148 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

89 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

110 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

163 ms

vendor-scripts-v6.js

vendor-scripts-v6.js

167 ms

currency-flags.css

currency-flags.css

177 ms

theme.js

theme.js

183 ms

is.min.js

is.min.js

166 ms

base-scripts.js

base-scripts.js

176 ms

platform.js

platform.js

145 ms

option_selection-86cdd286ddf3be7e25d68b9fc5965d7798a3ff6228ff79af67b3f4e41d6a34be.js

option_selection-86cdd286ddf3be7e25d68b9fc5965d7798a3ff6228ff79af67b3f4e41d6a34be.js

211 ms

jquery-3.7.1.slim.min.js

jquery-3.7.1.slim.min.js

106 ms

appmate.js

appmate.js

181 ms

appmate-wishlist-king.scss.css

appmate-wishlist-king.scss.css

181 ms

intlTelInput.min.js

intlTelInput.min.js

158 ms

nova-cookie-app-embed.js

nova-cookie-app-embed.js

210 ms

nova-cookie.css

nova-cookie.css

209 ms

shopify-perf-kit-unstable.min.js

shopify-perf-kit-unstable.min.js

209 ms

41444

41444

1081 ms

fs.embed.v2.5.js

fs.embed.v2.5.js

180 ms

fs.slider.v2.5.js

fs.slider.v2.5.js

200 ms

ld.js

ld.js

136 ms

15359.js

15359.js

135 ms

css2

css2

111 ms

FreeShip__Heart.png

FreeShip__Heart.png

42 ms

klarna-logo_480x480.svg

klarna-logo_480x480.svg

42 ms

conversion_tracking.gif

conversion_tracking.gif

136 ms

home---afterpay.svg

home---afterpay.svg

40 ms

home---unidays.svg

home---unidays.svg

39 ms

logo-crown-2022_small.png

logo-crown-2022_small.png

43 ms

rsz_hello_molly_logo_2022-2_200x.png

rsz_hello_molly_logo_2022-2_200x.png

42 ms

Account---LogIn.png

Account---LogIn.png

39 ms

x_icon.svg

x_icon.svg

57 ms

Account---CreateAccount.png

Account---CreateAccount.png

62 ms

HM-Homepages_01_01_a6c63d8e-abc8-46de-b6ef-6ded99c289a8.jpg

HM-Homepages_01_01_a6c63d8e-abc8-46de-b6ef-6ded99c289a8.jpg

63 ms

Mobile_Main_893032fa-2b8e-49af-b133-99ec3678013c.jpg

Mobile_Main_893032fa-2b8e-49af-b133-99ec3678013c.jpg

60 ms

HM-Homepages_01_02.jpg

HM-Homepages_01_02.jpg

60 ms

Mobile_Sec_f062d95c-74d5-413a-b26b-3cd9206c1179.jpg

Mobile_Sec_f062d95c-74d5-413a-b26b-3cd9206c1179.jpg

58 ms

Join-Us-updated.png

Join-Us-updated.png

123 ms

Newsweek_US.svg

Newsweek_US.svg

125 ms

0S0A5419-1.jpg

0S0A5419-1.jpg

132 ms

Sorority-Hub-Mobile.jpg

Sorority-Hub-Mobile.jpg

42 ms

trekkie.storefront.72278931d43be9cf54de64f928f82f2eef1fa047.min.js

trekkie.storefront.72278931d43be9cf54de64f928f82f2eef1fa047.min.js

82 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

88 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

86 ms

i

i

68 ms

proxima_nova_alt_regular.woff

proxima_nova_alt_regular.woff

66 ms

proxima_nova_semibold.svg

proxima_nova_semibold.svg

66 ms

lookbook_v2_5.css

lookbook_v2_5.css

19 ms

slider_v2_5.css

slider_v2_5.css

53 ms

proxima_nova_alt_regular.ttf

proxima_nova_alt_regular.ttf

69 ms

ico-select-footer.svg

ico-select-footer.svg

79 ms

syncframe

syncframe

79 ms

proxima_nova_alt_regular.svg

proxima_nova_alt_regular.svg

194 ms

script.js

script.js

266 ms

session

session

356 ms

183 ms

168 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

131 ms

cb=gapi.loaded_1

cb=gapi.loaded_1

268 ms

badge

badge

380 ms

event

event

238 ms

455033671_500005192434005_1982834325339630424_n.jpg

455033671_500005192434005_1982834325339630424_n.jpg

189 ms

455096221_1007356487509168_7546192159779057258_n.jpg

455096221_1007356487509168_7546192159779057258_n.jpg

235 ms

455130592_351487931346700_223247750838331740_n.jpg

455130592_351487931346700_223247750838331740_n.jpg

236 ms

454721198_825926782852310_1768917124304906465_n.jpg

454721198_825926782852310_1768917124304906465_n.jpg

244 ms

454550432_426136163795850_8283422589553268614_n.jpg

454550432_426136163795850_8283422589553268614_n.jpg

246 ms

454879664_1207970760549340_3717007249963004352_n.jpg

454879664_1207970760549340_3717007249963004352_n.jpg

252 ms

454613987_1207177497190766_6600313388842374415_n.jpg

454613987_1207177497190766_6600313388842374415_n.jpg

255 ms

454355906_879596247349265_8705539688332968377_n.jpg

454355906_879596247349265_8705539688332968377_n.jpg

251 ms

454232011_1053305259683722_1444615380275268925_n.jpg

454232011_1053305259683722_1444615380275268925_n.jpg

257 ms

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6 ms

futura_n4.6bce24beb4ba1ff4ddeb20f7cd6e2fa513a3d6ec.woff

futura_n4.6bce24beb4ba1ff4ddeb20f7cd6e2fa513a3d6ec.woff

77 ms

futura_n6.66fa8f5c3c4b2c7c04809ecefe751450fa59d995.woff

futura_n6.66fa8f5c3c4b2c7c04809ecefe751450fa59d995.woff

76 ms

postmessageRelay

postmessageRelay

90 ms

gray_stars_large.png

gray_stars_large.png

36 ms

orange_stars_large.png

orange_stars_large.png

33 ms

gcr_logo_stacked.png

gcr_logo_stacked.png

37 ms

1413334672-postmessagerelay.js

1413334672-postmessagerelay.js

20 ms

rpc:shindig_random.js

rpc:shindig_random.js

11 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

9 ms

Accessibility Review

hellomolly.com accessibility score

68

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

[aria-*] attributes do not have valid values

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

hellomolly.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

hellomolly.com SEO score

79

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hellomolly.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hellomolly.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

hellomolly.com

Open Graph data is detected on the main page of Hello Molly. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: