Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

hmlmarketing.co.uk

Reliable SEO Search Engine Website Marketing | Local & National

Page Load Speed

5.2 sec in total

First Response

223 ms

Resources Loaded

4.9 sec

Page Rendered

136 ms

hmlmarketing.co.uk screenshot

About Website

Welcome to hmlmarketing.co.uk homepage info - get ready to check Hml Marketing best content right away, or after learning these important things about hmlmarketing.co.uk

HML are a specialist technical SEO and successful search driven marketing company, established over 20 years and based in South Wales.

Visit hmlmarketing.co.uk

Key Findings

We analyzed Hmlmarketing.co.uk page load time and found that the first response time was 223 ms and then it took 5 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

hmlmarketing.co.uk performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.5 s

2/100

10%

LCP (Largest Contentful Paint)

Value12.7 s

0/100

25%

SI (Speed Index)

Value15.0 s

1/100

10%

TBT (Total Blocking Time)

Value1,640 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value13.1 s

12/100

10%

Network Requests Diagram

hmlmarketing.co.uk

223 ms

www.hmlmarketing.co.uk

1010 ms

style.min.css

14 ms

JGJTJGZm9udHMuZ29vZ2xlYXBpcy5jb20lMkZjc3MlM0ZmYW1pbHklM0RUaXRpbGxpdW0lMkJXZWIlMjUzQTQwMCUyNTJDNzAwJTI1MkM5MDAlMjZkaXNwbGF5JTNEc3dhcCUyNnZlciUzRDYuNi4xJmNhY2hlTWFya2VyPTZjZThkMDYxMGQ1YzczMTAxNDJkODVlMjUyY2Q3OWFhLTIzOTQwMSZ0b2tlbj04NDY2YTcyZTE5YTQ4Zjhl.q.js

551 ms

VydmljZT1jc3Mmc3JjPWh0dHBzJTNBJTJGJTJGZm9udHMuZ29vZ2xlYXBpcy5jb20lMkZjc3MlM0ZmYW1pbHklM0RDcnVzaGVkJTI1M0E0MDAlMjZkaXNwbGF5JTNEc3dhcCUyNnZlciUzRDYuNi4xJmNhY2hlTWFya2VyPTIwN2Q2MGRhODM1MTAwZjJkYTc3OGNiN2VhOGNkZTliLTIzOTQwMSZ0b2tlbj1kOTBlYzNmZDM5NWJmM2Ez.q.js

709 ms

Our browser made a total of 38 requests to load all elements on the main page. We found that 45% of them (17 requests) were addressed to the original Hmlmarketing.co.uk, 26% (10 requests) were made to Lh3.googleusercontent.com and 11% (4 requests) were made to C0.wp.com. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Hmlmarketing.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 317.5 kB (42%)

Content Size

760.7 kB

After Optimization

443.2 kB

In fact, the total size of Hmlmarketing.co.uk main page is 760.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. HTML takes 382.3 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 309.8 kB

  • Original 382.3 kB
  • After minification 367.4 kB
  • After compression 72.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 309.8 kB or 81% of the original size.

Image Optimization

-2%

Potential reduce by 7.3 kB

  • Original 332.8 kB
  • After minification 325.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Hml Marketing images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 214 B

  • Original 30.6 kB
  • After minification 30.6 kB
  • After compression 30.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 134 B

  • Original 14.9 kB
  • After minification 14.9 kB
  • After compression 14.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Hmlmarketing.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 9 (26%)

Requests Now

34

After Optimization

25

The browser has sent 34 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Hml Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

hmlmarketing.co.uk accessibility score

84

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

hmlmarketing.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

hmlmarketing.co.uk SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Hmlmarketing.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Hmlmarketing.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Hml Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: