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iceorg.com screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 69

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 64

    SEO

    Google-friendlier than
    24% of websites

iceorg.com

Myice.com | Camping, Hiking & Ski Resource

Page Load Speed

4.6 sec in total

First Response

214 ms

Resources Loaded

4.2 sec

Page Rendered

198 ms

iceorg.com screenshot

About Website

Welcome to iceorg.com homepage info - get ready to check Iceorg best content right away, or after learning these important things about iceorg.com

The Ice loyalty programme - collect and spend free Ice points every time you shop, with big and small brands, that are doing their best for the environment.

Visit iceorg.com

Key Findings

We analyzed Iceorg.com page load time and found that the first response time was 214 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster. This domain responded with an error, which can significantly jeopardize Iceorg.com rating and web reputation

Performance Metrics

iceorg.com performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.4 s

7/100

10%

LCP (Largest Contentful Paint)

Value13.9 s

0/100

25%

SI (Speed Index)

Value13.4 s

2/100

10%

TBT (Total Blocking Time)

Value1,070 ms

25/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value12.9 s

13/100

10%

Network Requests Diagram

iceorg.com

214 ms

www.myice.com

1123 ms

basic.css

252 ms

ice.css

452 ms

jquery-1.11.0.min.js

696 ms

Our browser made a total of 107 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Iceorg.com, 61% (65 requests) were made to Myice.com and 6% (6 requests) were made to Pbs.twimg.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Myice.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.0 MB (33%)

Content Size

3.1 MB

After Optimization

2.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Iceorg.com main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 103.5 kB

  • Original 131.7 kB
  • After minification 108.1 kB
  • After compression 28.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 23.6 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 103.5 kB or 79% of the original size.

Image Optimization

-3%

Potential reduce by 53.3 kB

  • Original 1.8 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Iceorg images are well optimized though.

JavaScript Optimization

-63%

Potential reduce by 458.3 kB

  • Original 727.1 kB
  • After minification 722.7 kB
  • After compression 268.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 458.3 kB or 63% of the original size.

CSS Optimization

-85%

Potential reduce by 408.0 kB

  • Original 480.3 kB
  • After minification 422.0 kB
  • After compression 72.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Iceorg.com needs all CSS files to be minified and compressed as it can save up to 408.0 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (30%)

Requests Now

100

After Optimization

70

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 100 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Iceorg. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

iceorg.com

iceorg.com

214 ms

www.myice.com

www.myice.com

1123 ms

basic.css

basic.css

252 ms

ice.css

ice.css

452 ms

jquery-1.11.0.min.js

jquery-1.11.0.min.js

696 ms

navigation.js

navigation.js

272 ms

carousels.js

carousels.js

263 ms

jquery.simplemodal.js

jquery.simplemodal.js

268 ms

main.css

main.css

83 ms

fonts.css

fonts.css

94 ms

header.css

header.css

99 ms

footer.css

footer.css

94 ms

content.css

content.css

436 ms

tablet.css

tablet.css

248 ms

mobile.css

mobile.css

338 ms

colors.css

colors.css

184 ms

ice_logo.png

ice_logo.png

113 ms

mobile_quick_nav.png

mobile_quick_nav.png

113 ms

x.png

x.png

108 ms

Thomson_FirstChoice.jpg

Thomson_FirstChoice.jpg

780 ms

2015_09_15_ice_rewards_980_310_4_2.jpg

2015_09_15_ice_rewards_980_310_4_2.jpg

414 ms

Ice_Train_Genius.jpg

Ice_Train_Genius.jpg

933 ms

MandS_Bank_180x125.jpg

MandS_Bank_180x125.jpg

224 ms

MandS_180x125.jpg

MandS_180x125.jpg

355 ms

FirstChoice_180x125.jpg

FirstChoice_180x125.jpg

225 ms

O2_180x125.jpg

O2_180x125.jpg

355 ms

johnlewis.jpg

johnlewis.jpg

355 ms

Thomson_180x125.jpg

Thomson_180x125.jpg

542 ms

TrainGenius_180x125.jpg

TrainGenius_180x125.jpg

500 ms

TheCo-OperativeBank_180x125.jpg

TheCo-OperativeBank_180x125.jpg

541 ms

BT_Broadband_180x125.jpg

BT_Broadband_180x125.jpg

512 ms

EE_180x125.jpg

EE_180x125.jpg

549 ms

JohnLewis_Insurance_180x125.jpg

JohnLewis_Insurance_180x125.jpg

634 ms

Aviva_180x125.jpg

Aviva_180x125.jpg

636 ms

TrainGenius_120x60.jpg

TrainGenius_120x60.jpg

637 ms

MandS_Bank_120x60.jpg

MandS_Bank_120x60.jpg

659 ms

VintageRoots_120x60.jpg

VintageRoots_120x60.jpg

695 ms

JohnLewis_120x60.jpg

JohnLewis_120x60.jpg

741 ms

BTBroadband.jpg

BTBroadband.jpg

741 ms

AxaLogo.jpg

AxaLogo.jpg

757 ms

MandSlogo2016jpg.jpg

MandSlogo2016jpg.jpg

791 ms

Thomson_120x60.jpg

Thomson_120x60.jpg

859 ms

o2.jpg

o2.jpg

859 ms

eemobile.jpg

eemobile.jpg

863 ms

FirstChoice_120x60.jpg

FirstChoice_120x60.jpg

867 ms

Aviva_120x60.jpg

Aviva_120x60.jpg

875 ms

SwiftcoverLogo.jpg

SwiftcoverLogo.jpg

943 ms

TheOrganicGardeningCatalogue_120x60.jpg

TheOrganicGardeningCatalogue_120x60.jpg

942 ms

HastingsDirect_120x60.jpg

HastingsDirect_120x60.jpg

950 ms

BristishFineFoods_120x60.jpg

BristishFineFoods_120x60.jpg

958 ms

TheCoOperative_Insurance_120x60.jpg

TheCoOperative_Insurance_120x60.jpg

967 ms

Rapanui_120x60.jpg

Rapanui_120x60.jpg

1011 ms

iframe_api

iframe_api

85 ms

widgets.js

widgets.js

40 ms

all.js

all.js

560 ms

lg-share-en.gif

lg-share-en.gif

57 ms

addthis_widget.js

addthis_widget.js

98 ms

www-widgetapi.js

www-widgetapi.js

124 ms

aleo-regular.woff

aleo-regular.woff

926 ms

JohnLewis_Insurance_120x60.jpg

JohnLewis_Insurance_120x60.jpg

929 ms

newarrivalogo.jpg

newarrivalogo.jpg

934 ms

ga.js

ga.js

30 ms

Holidays_125x180.jpg

Holidays_125x180.jpg

828 ms

FashionandClothing_125x180.jpg

FashionandClothing_125x180.jpg

837 ms

w6uAD6gnlv4

w6uAD6gnlv4

115 ms

timeline.d11f7a3b3287fb94220e8ee6d03cc772.js

timeline.d11f7a3b3287fb94220e8ee6d03cc772.js

37 ms

300lo.json

300lo.json

158 ms

__utm.gif

__utm.gif

56 ms

sh.8e5f85691f9aaa082472a194.html

sh.8e5f85691f9aaa082472a194.html

54 ms

www-embed-player-vflfNyN_r.css

www-embed-player-vflfNyN_r.css

67 ms

www-embed-player.js

www-embed-player.js

109 ms

HomeandGarden_125x180.jpg

HomeandGarden_125x180.jpg

754 ms

001_home_300x250_card_s004_sfw_(1).jpg

001_home_300x250_card_s004_sfw_(1).jpg

843 ms

JL_Insurance_300x112.jpg

JL_Insurance_300x112.jpg

844 ms

syndication

syndication

224 ms

444025139877793793

444025139877793793

260 ms

collect

collect

134 ms

join_starburst_large.png

join_starburst_large.png

716 ms

fBnyGA8Aionz5086-mElmoOSPUuyQ1M9Un647_EjucU.js

fBnyGA8Aionz5086-mElmoOSPUuyQ1M9Un647_EjucU.js

51 ms

ad_status.js

ad_status.js

98 ms

video.png

video.png

644 ms

CrYjSnGjrRCn0pd9VQsnFOvvDin1pK8aKteLpeZ5c0A.woff

CrYjSnGjrRCn0pd9VQsnFOvvDin1pK8aKteLpeZ5c0A.woff

48 ms

RxZJdnzeo3R5zSexge8UUbO3LdcAZYWl9Si6vvxL-qU.woff

RxZJdnzeo3R5zSexge8UUbO3LdcAZYWl9Si6vvxL-qU.woff

91 ms

big_left_controller_faded.png

big_left_controller_faded.png

641 ms

big_right_controller_faded.png

big_right_controller_faded.png

655 ms

footer_bg.png

footer_bg.png

680 ms

139 ms

proxy.jpg

proxy.jpg

90 ms

proxy.jpg

proxy.jpg

86 ms

timeline.47ab5d19e8ed22531abcf4f86f3ae53a.light.ltr.css

timeline.47ab5d19e8ed22531abcf4f86f3ae53a.light.ltr.css

11 ms

xd_arbiter.php

xd_arbiter.php

462 ms

timeline.47ab5d19e8ed22531abcf4f86f3ae53a.light.ltr.css

timeline.47ab5d19e8ed22531abcf4f86f3ae53a.light.ltr.css

35 ms

FB_Ice_normal.jpg

FB_Ice_normal.jpg

171 ms

C4bzCFOq_normal.jpg

C4bzCFOq_normal.jpg

96 ms

CdMrr8ZXEAAv-GV.jpg:small

CdMrr8ZXEAAv-GV.jpg:small

150 ms

Cb6YlE-W8AEi9DM.png:small

Cb6YlE-W8AEi9DM.png:small

165 ms

CbVeefGWIAA3SJb.jpg:small

CbVeefGWIAA3SJb.jpg:small

150 ms

CbBB1v0UsAEGYnP.jpg:small

CbBB1v0UsAEGYnP.jpg:small

212 ms

syndication_bundle_v1_64fcb3dd2f6da5b5f976d91a319ef73e329c1a5d.css

syndication_bundle_v1_64fcb3dd2f6da5b5f976d91a319ef73e329c1a5d.css

152 ms

syndication_bundle_v1_64fcb3dd2f6da5b5f976d91a319ef73e329c1a5d.css

syndication_bundle_v1_64fcb3dd2f6da5b5f976d91a319ef73e329c1a5d.css

148 ms

proxy.jpg

proxy.jpg

9 ms

aleo-regular.ttf

aleo-regular.ttf

211 ms

jot.html

jot.html

2 ms

__utm.gif

__utm.gif

22 ms

like.php

like.php

99 ms

qeKvIRsJabD.js

qeKvIRsJabD.js

484 ms

LVx-xkvaJ0b.png

LVx-xkvaJ0b.png

547 ms

Accessibility Review

iceorg.com accessibility score

83

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

iceorg.com best practices score

69

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

High

Registers an unload listener

Low

Detected JavaScript libraries

High

Uses deprecated APIs

High

Browser errors were logged to the console

SEO Factors

iceorg.com SEO score

64

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Iceorg.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Iceorg.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

iceorg.com

Open Graph description is not detected on the main page of Iceorg. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: