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Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

icicidirect.com

ICICI Direct - Online Share Trading in India At Low Brokerage

Page Load Speed

18.7 sec in total

First Response

1.5 sec

Resources Loaded

9.8 sec

Page Rendered

7.4 sec

icicidirect.com screenshot

About Website

Welcome to icicidirect.com homepage info - get ready to check ICICI Direct best content for India right away, or after learning these important things about icicidirect.com

Start online share trading with India's trusted stock broker ICICI Direct at a low brokerage. We offer futures and options, mutual funds, currency, and commodity trading.

Visit icicidirect.com

Key Findings

We analyzed Icicidirect.com page load time and found that the first response time was 1.5 sec and then it took 17.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics

icicidirect.com performance score

0

Network Requests Diagram

Home.aspx

1501 ms

jquery-1.8.3.min.js

536 ms

jquery.royalslider.min.js

890 ms

royalslider.css

825 ms

rs-default.css

888 ms

Our browser made a total of 34 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Icicidirect.com, 6% (2 requests) were made to Google-analytics.com and 3% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.7 sec) relates to the external source Content.icicidirect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 775.5 kB (45%)

Content Size

1.7 MB

After Optimization

955.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Icicidirect.com main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Javascripts take 823.8 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 75.7 kB

  • Original 90.7 kB
  • After minification 72.7 kB
  • After compression 15.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 18.0 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 75.7 kB or 83% of the original size.

Image Optimization

-5%

Potential reduce by 36.6 kB

  • Original 686.7 kB
  • After minification 650.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. ICICI Direct images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 557.4 kB

  • Original 823.8 kB
  • After minification 722.0 kB
  • After compression 266.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 557.4 kB or 68% of the original size.

CSS Optimization

-81%

Potential reduce by 105.9 kB

  • Original 130.1 kB
  • After minification 108.2 kB
  • After compression 24.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Icicidirect.com needs all CSS files to be minified and compressed as it can save up to 105.9 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (55%)

Requests Now

31

After Optimization

14

  • Images
  • JavaScript
  • CSS

The browser has sent 31 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ICICI Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

Home.aspx

Home.aspx

1501 ms

jquery-1.8.3.min.js

jquery-1.8.3.min.js

536 ms

jquery.royalslider.min.js

jquery.royalslider.min.js

890 ms

royalslider.css

royalslider.css

825 ms

rs-default.css

rs-default.css

888 ms

simple.carousel.js

simple.carousel.js

886 ms

ddaccordion.js

ddaccordion.js

855 ms

main.css

main.css

854 ms

jquery.autocomplete.css

jquery.autocomplete.css

855 ms

tinybox.css

tinybox.css

1101 ms

tabstyle.css

tabstyle.css

1316 ms

jquery-ui-1.10.4.calendar.css

jquery-ui-1.10.4.calendar.css

1105 ms

table.css

table.css

1455 ms

jquery-1.10.2.min.js

jquery-1.10.2.min.js

1697 ms

jquery.autocomplete.js

jquery.autocomplete.js

1456 ms

main.js

main.js

1430 ms

tinybox.js

tinybox.js

1669 ms

jquery-ui-1.10.4.calendar.min.js

jquery-ui-1.10.4.calendar.min.js

1669 ms

iciciLogo.png

iciciLogo.png

519 ms

facebook.png

facebook.png

599 ms

a.gif

a.gif

598 ms

gtm.js

gtm.js

49 ms

homepage_icon.png

homepage_icon.png

376 ms

analytics.js

analytics.js

145 ms

collect

collect

29 ms

collect

collect

507 ms

mainbanner.gif

mainbanner.gif

326 ms

home_image_newtoinvesting.png

home_image_newtoinvesting.png

391 ms

home_image_about.png

home_image_about.png

624 ms

open_account_top.png

open_account_top.png

615 ms

open_account_middle.png

open_account_middle.png

623 ms

open_account_bottom.png

open_account_bottom.png

614 ms

what_buy_sell_background.png

what_buy_sell_background.png

389 ms

ga-audiences

ga-audiences

211 ms

SEO Factors

icicidirect.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Icicidirect.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Icicidirect.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

icicidirect.com

Open Graph description is not detected on the main page of ICICI Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: