7.3 sec in total
1.3 sec
5.7 sec
250 ms
Welcome to identitydirect.co.nz homepage info - get ready to check Identitydirect best content for New Zealand right away, or after learning these important things about identitydirect.co.nz
Everything personalised from the world's leaders in personalised books. Shop gifts for all occasions & school gear now!
Visit identitydirect.co.nzWe analyzed Identitydirect.co.nz page load time and found that the first response time was 1.3 sec and then it took 5.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.
identitydirect.co.nz performance score
name
value
score
weighting
Value4.3 s
17/100
10%
Value14.8 s
0/100
25%
Value13.2 s
2/100
10%
Value6,490 ms
0/100
30%
Value0.344
32/100
15%
Value16.5 s
5/100
10%
1344 ms
599 ms
986 ms
57 ms
207 ms
Our browser made a total of 71 requests to load all elements on the main page. We found that 45% of them (32 requests) were addressed to the original Identitydirect.co.nz, 17% (12 requests) were made to Identitydirect.com.au and 8% (6 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Identitydirect.co.nz.
Page size can be reduced by 1.2 MB (60%)
1.9 MB
784.2 kB
In fact, the total size of Identitydirect.co.nz main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Javascripts take 1.1 MB which makes up the majority of the site volume.
Potential reduce by 127.9 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 127.9 kB or 87% of the original size.
Potential reduce by 13.2 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Identitydirect images are well optimized though.
Potential reduce by 803.1 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 803.1 kB or 73% of the original size.
Potential reduce by 218.3 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Identitydirect.co.nz needs all CSS files to be minified and compressed as it can save up to 218.3 kB or 88% of the original size.
Number of requests can be reduced by 32 (49%)
65
33
The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Identitydirect. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and as a result speed up the page load time.
www.identitydirect.co.nz
1344 ms
b7c49a8dc1bf95d384c74c712acd65bf.css
599 ms
684209f194b75eba5fb68607b45f7529.js
986 ms
satelliteLib-fc07b00d2de29eae6d751ef168eeebee7659a552.js
57 ms
yuiloader-dom-event.js
207 ms
datasource-min.js
202 ms
autocomplete-min.js
192 ms
searchautocomplete.js
666 ms
searchautocompletebottom.js
672 ms
analytics.js
10 ms
js_visitor_settings.php
10 ms
49552b8caebd1bb59e1f4eb2556c0767.css
486 ms
ec.js
13 ms
fbevents.js
14 ms
hp-subnav-padding-AU-NZ_2.jpg
223 ms
bts-2016-siteskin-1920x1080.png
486 ms
bts-2016-magic-delivery.png
12 ms
aus-logo.png
258 ms
secured.png
44 ms
new_returns_logo_fathers-day-15.jpg
489 ms
disney.png
500 ms
nickelodeon1.png
45 ms
sesame-street.png
46 ms
thomas.png
501 ms
marvel_new.png
522 ms
payment-methods.gif
737 ms
FB-fLogo-online-29px.png
749 ms
pinterest-icon-29px.png
752 ms
blog-icon-29px.png
766 ms
hp-banner-split-Mar16-mab-msy-au-nz.jpg
153 ms
small-block-promo-towels-AU-NZ.jpg
221 ms
37-piece-stationery_nz.jpg
850 ms
hp-3-addresslabels-au-nz.jpg
72 ms
2014-15-characters-we-love-oct-au-nz.png
242 ms
bestselling-categories-header.png
164 ms
BABY-GIFTS.png
151 ms
CHILDREN_S-GIFTS.png
219 ms
BALLET-GIFTS.png
218 ms
GROWN-UP-GIFTS.png
167 ms
hp-footer-16-name-week-art.jpg
234 ms
v.gif
8 ms
ga.js
7 ms
collect
36 ms
outer-bg.gif
752 ms
109 ms
__utm.gif
31 ms
menu-devider.gif
959 ms
collect
63 ms
searchautocomplete.css
979 ms
collect
46 ms
ga-audiences
33 ms
ga-audiences
29 ms
aus_search_bg.jpg
280 ms
exclusive_prod_bg.jpg
264 ms
menu-bg.gif
278 ms
top-nav-blue-right.gif
268 ms
MiniHPNZ
509 ms
footer-link-bg-aus.gif
278 ms
footer-link-bg-btm.gif
267 ms
collect
4 ms
collect
37 ms
st.v3.js
31 ms
satellite-5456afb86466390013270100.js
162 ms
satellite-56456a1b64746d7554007f74.js
90 ms
ga-audiences
17 ms
bat.js
45 ms
WA-en-4fa93c55b7ed72948475714d9ba623d0.js
200 ms
WA-fc4a1634940b7464dffd512fe93ef392.js
1000 ms
fea08efddc9ce78790a0e28c5b12fd8a.png
397 ms
91b28163d415cd3b1a65374e9deba543.jpg
199 ms
nr-885.min.js
17 ms
identitydirect.co.nz accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[aria-hidden="true"] elements contain focusable descendents
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
identitydirect.co.nz best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Serves images with low resolution
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Missing source maps for large first-party JavaScript
Issues were logged in the Issues panel in Chrome Devtools
identitydirect.co.nz SEO score
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
N/A
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Identitydirect.co.nz can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Identitydirect.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
identitydirect.co.nz
Open Graph description is not detected on the main page of Identitydirect. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: