Tools & Wizards About Us
impact-ad.com screenshot

Report Summary

  • 43

    Performance

    Renders faster than
    62% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 81

    SEO

    Google-friendlier than
    42% of websites

impact-ad.com

Impact Advertising - Full Service Ad Agency in Williamsport

Page Load Speed

2.5 sec in total

First Response

564 ms

Resources Loaded

1.5 sec

Page Rendered

466 ms

impact-ad.com screenshot

About Website

Welcome to impact-ad.com homepage info - get ready to check Impact Ad best content right away, or after learning these important things about impact-ad.com

Impact Advertising is an award winning full-service advertising agency in Central Pennsylvania, offering a comprehensive range of print, digital, and video marketing, mixing proven strategies with eye...

Visit impact-ad.com

Key Findings

We analyzed Impact-ad.com page load time and found that the first response time was 564 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

impact-ad.com performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.7 s

2/100

10%

LCP (Largest Contentful Paint)

Value12.6 s

0/100

25%

SI (Speed Index)

Value16.0 s

0/100

10%

TBT (Total Blocking Time)

Value190 ms

90/100

30%

CLS (Cumulative Layout Shift)

Value0.016

100/100

15%

TTI (Time to Interactive)

Value15.9 s

6/100

10%

Network Requests Diagram

impact-ad.com

564 ms

frontend.css

122 ms

responsive.css

133 ms

styles.css

140 ms

wpProQuiz_front.min.css

122 ms

Our browser made a total of 52 requests to load all elements on the main page. We found that 69% of them (36 requests) were addressed to the original Impact-ad.com, 8% (4 requests) were made to Google-analytics.com and 8% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (722 ms) belongs to the original domain Impact-ad.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 759.3 kB (21%)

Content Size

3.7 MB

After Optimization

2.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Impact-ad.com main page is 3.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 2.7 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 19.9 kB

  • Original 26.4 kB
  • After minification 25.8 kB
  • After compression 6.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 19.9 kB or 75% of the original size.

Image Optimization

-3%

Potential reduce by 75.4 kB

  • Original 2.7 MB
  • After minification 2.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Impact Ad images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 488.9 kB

  • Original 729.2 kB
  • After minification 536.8 kB
  • After compression 240.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 488.9 kB or 67% of the original size.

CSS Optimization

-87%

Potential reduce by 175.2 kB

  • Original 201.9 kB
  • After minification 145.7 kB
  • After compression 26.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Impact-ad.com needs all CSS files to be minified and compressed as it can save up to 175.2 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (67%)

Requests Now

45

After Optimization

15

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 45 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Impact Ad. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

impact-ad.com

impact-ad.com

564 ms

frontend.css

frontend.css

122 ms

responsive.css

responsive.css

133 ms

styles.css

styles.css

140 ms

wpProQuiz_front.min.css

wpProQuiz_front.min.css

122 ms

css

css

20 ms

css

css

36 ms

css

css

37 ms

mediaelementplayer.css

mediaelementplayer.css

106 ms

plugins.css

plugins.css

156 ms

styles.php

styles.php

415 ms

style.css

style.css

154 ms

custom.css

custom.css

143 ms

jquery.js

jquery.js

253 ms

jquery-migrate.min.js

jquery-migrate.min.js

178 ms

frontend.js

frontend.js

186 ms

modernizr-2.0.6.min.js

modernizr-2.0.6.min.js

202 ms

mediaelement.js

mediaelement.js

172 ms

mediaelementplayer.js

mediaelementplayer.js

246 ms

supersized.js

supersized.js

225 ms

jquery.form.min.js

jquery.form.min.js

190 ms

scripts.js

scripts.js

225 ms

js

js

51 ms

gumby.min.js

gumby.min.js

238 ms

gumby.tabs.js

gumby.tabs.js

243 ms

gumby.toggleswitch.js

gumby.toggleswitch.js

263 ms

plugins.js

plugins.js

266 ms

main.js

main.js

260 ms

comment-reply.min.js

comment-reply.min.js

722 ms

hotjar-920098.js

hotjar-920098.js

122 ms

2015-Logo-ForHeader18.png

2015-Logo-ForHeader18.png

79 ms

FFA-30thAnniversary.jpg

FFA-30thAnniversary.jpg

237 ms

shot-20161202-2837-mur85l.jpg

shot-20161202-2837-mur85l.jpg

288 ms

14WMB-AnnualReportCover-Outside-1.jpg

14WMB-AnnualReportCover-Outside-1.jpg

238 ms

gtm.js

gtm.js

38 ms

stripesblack.png

stripesblack.png

37 ms

gtm.js

gtm.js

86 ms

stripes.png

stripes.png

40 ms

analytics.js

analytics.js

65 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs1_FvsUZiYw.woff

TK3_WkUHHAIjg75cFRf3bXL8LICs1_FvsUZiYw.woff

158 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs169vsUZiYw.woff

TK3_WkUHHAIjg75cFRf3bXL8LICs169vsUZiYw.woff

296 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs1xZosUZiYw.woff

TK3_WkUHHAIjg75cFRf3bXL8LICs1xZosUZiYw.woff

209 ms

4iCs6KVjbNBYlgoKfw7w.woff

4iCs6KVjbNBYlgoKfw7w.woff

178 ms

analytics.js

analytics.js

18 ms

collect

collect

36 ms

collect

collect

23 ms

js

js

61 ms

progress.gif

progress.gif

25 ms

ui.totop.png

ui.totop.png

49 ms

Fire.jpg

Fire.jpg

41 ms

Dodge.jpg

Dodge.jpg

77 ms

Victory1.jpg

Victory1.jpg

49 ms

Accessibility Review

impact-ad.com accessibility score

78

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

impact-ad.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

impact-ad.com SEO score

81

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Impact-ad.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Impact-ad.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

impact-ad.com

Open Graph data is detected on the main page of Impact Ad. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: