Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 66

    Accessibility

    Visual factors better than
    that of 31% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

insales.ru

Создайте интернет-магазин бесплатно и продавайте онлайн через inSales

Page Load Speed

8 sec in total

First Response

782 ms

Resources Loaded

6 sec

Page Rendered

1.3 sec

insales.ru screenshot

About Website

Visit insales.ru now to see the best up-to-date InSales content for Russia and also check out these interesting facts you probably never knew about insales.ru

inSales — единый инструмент для всех каналов интернет-продаж: создайте интернет-магазин, продавайте через маркетплейсы, соцсети и мессенджеры.

Visit insales.ru

Key Findings

We analyzed Insales.ru page load time and found that the first response time was 782 ms and then it took 7.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

insales.ru performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.8 s

4/100

10%

LCP (Largest Contentful Paint)

Value9.5 s

0/100

25%

SI (Speed Index)

Value13.7 s

2/100

10%

TBT (Total Blocking Time)

Value2,120 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value22.7 s

1/100

10%

Network Requests Diagram

insales.ru

782 ms

www.insales.ru

1391 ms

lodash.min.js

644 ms

spider.min.css

706 ms

theme.min.css

716 ms

Our browser made a total of 94 requests to load all elements on the main page. We found that 3% of them (3 requests) were addressed to the original Insales.ru, 70% (66 requests) were made to Static.insales-cdn.com and 6% (6 requests) were made to Top-fwz1.mail.ru. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Insales.ru.

Page Optimization Overview & Recommendations

Page size can be reduced by 251.3 kB (31%)

Content Size

810.5 kB

After Optimization

559.2 kB

In fact, the total size of Insales.ru main page is 810.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 457.7 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 176.0 kB

  • Original 218.6 kB
  • After minification 202.0 kB
  • After compression 42.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 176.0 kB or 81% of the original size.

Image Optimization

-11%

Potential reduce by 4.9 kB

  • Original 45.3 kB
  • After minification 40.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, InSales needs image optimization as it can save up to 4.9 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-10%

Potential reduce by 47.7 kB

  • Original 457.7 kB
  • After minification 457.7 kB
  • After compression 410.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-26%

Potential reduce by 22.7 kB

  • Original 88.9 kB
  • After minification 88.9 kB
  • After compression 66.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Insales.ru needs all CSS files to be minified and compressed as it can save up to 22.7 kB or 26% of the original size.

Requests Breakdown

Number of requests can be reduced by 68 (78%)

Requests Now

87

After Optimization

19

The browser has sent 87 CSS, Javascripts, AJAX and image requests in order to completely render the main page of InSales. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 35 to 1 for JavaScripts and from 19 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

insales.ru accessibility score

66

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

insales.ru best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

insales.ru SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    RU

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Insales.ru can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Insales.ru main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of InSales. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: