Tools & Wizards About Us
investdifferently.ca screenshot

Report Summary

  • 46

    Performance

    Renders faster than
    65% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

investdifferently.ca

Tick Investment Group - Investment Advisor, Life Insurance

Page Load Speed

2.3 sec in total

First Response

122 ms

Resources Loaded

1.8 sec

Page Rendered

412 ms

investdifferently.ca screenshot

About Website

Welcome to investdifferently.ca homepage info - get ready to check Investdifferently best content right away, or after learning these important things about investdifferently.ca

We have been helping business owners, professionals, entrepreneurs and their families build and protect wealth for over 20 years.

Visit investdifferently.ca

Key Findings

We analyzed Investdifferently.ca page load time and found that the first response time was 122 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

investdifferently.ca performance score

46

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.8 s

91/100

10%

LCP (Largest Contentful Paint)

Value8.2 s

2/100

25%

SI (Speed Index)

Value6.5 s

38/100

10%

TBT (Total Blocking Time)

Value650 ms

46/100

30%

CLS (Cumulative Layout Shift)

Value0.022

100/100

15%

TTI (Time to Interactive)

Value9.1 s

33/100

10%

Network Requests Diagram

investdifferently.ca

122 ms

investdifferently.ca

305 ms

normalize.min.css

54 ms

sm-core-css.css

107 ms

sm-clean.css

190 ms

Our browser made a total of 61 requests to load all elements on the main page. We found that 77% of them (47 requests) were addressed to the original Investdifferently.ca, 7% (4 requests) were made to My.advisorstream.com and 3% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Investdifferently.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 117.1 kB (4%)

Content Size

3.2 MB

After Optimization

3.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Investdifferently.ca main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 2.8 MB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 28.2 kB

  • Original 37.6 kB
  • After minification 33.0 kB
  • After compression 9.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.6 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 28.2 kB or 75% of the original size.

Image Optimization

-3%

Potential reduce by 76.9 kB

  • Original 2.8 MB
  • After minification 2.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Investdifferently images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 9.9 kB

  • Original 333.1 kB
  • After minification 333.1 kB
  • After compression 323.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-16%

Potential reduce by 2.1 kB

  • Original 13.5 kB
  • After minification 13.5 kB
  • After compression 11.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Investdifferently.ca needs all CSS files to be minified and compressed as it can save up to 2.1 kB or 16% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (41%)

Requests Now

56

After Optimization

33

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Investdifferently. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

investdifferently.ca

investdifferently.ca

122 ms

investdifferently.ca

investdifferently.ca

305 ms

normalize.min.css

normalize.min.css

54 ms

sm-core-css.css

sm-core-css.css

107 ms

sm-clean.css

sm-clean.css

190 ms

slick.css

slick.css

195 ms

slick-theme.css

slick-theme.css

191 ms

magnific-popup.css

magnific-popup.css

192 ms

default.css

default.css

192 ms

api.js

api.js

35 ms

js

js

152 ms

63 ms

jquery-1.11.3.min.js

jquery-1.11.3.min.js

408 ms

jquery-migrate-1.2.1.min.js

jquery-migrate-1.2.1.min.js

404 ms

jquery-ui.min.js

jquery-ui.min.js

406 ms

jquery.smartmenus.js

jquery.smartmenus.js

407 ms

jquery.scrollTo.min.js

jquery.scrollTo.min.js

408 ms

slick.min.js

slick.min.js

408 ms

magnific.js

magnific.js

409 ms

functions.js

functions.js

409 ms

recaptcha__en.js

recaptcha__en.js

282 ms

fbevents.js

fbevents.js

229 ms

destination

destination

193 ms

banner-home-01.jpg

banner-home-01.jpg

483 ms

banner-home-02.jpg

banner-home-02.jpg

462 ms

banner-home-03.jpg

banner-home-03.jpg

611 ms

banner-home-04.jpg

banner-home-04.jpg

483 ms

banner-home-05.jpg

banner-home-05.jpg

462 ms

search-form-button.png

search-form-button.png

177 ms

logo.png

logo.png

260 ms

home-highlight-01.png

home-highlight-01.png

281 ms

arrow-more.png

arrow-more.png

334 ms

home-highlight-02.png

home-highlight-02.png

387 ms

home-highlight-03.png

home-highlight-03.png

440 ms

li-a-open.png

li-a-open.png

493 ms

invest-differently.png

invest-differently.png

617 ms

ab-accordian-bullet.png

ab-accordian-bullet.png

515 ms

TIG-Blog8.jpg

TIG-Blog8.jpg

689 ms

TIG-Blog9.jpg

TIG-Blog9.jpg

842 ms

TIG-Blog11.jpg

TIG-Blog11.jpg

1063 ms

TIG-Blog12-e1531860492876.jpg

TIG-Blog12-e1531860492876.jpg

619 ms

TIG-Blog6.jpg

TIG-Blog6.jpg

817 ms

arrow-more-white.png

arrow-more-white.png

669 ms

sm-linkedin.png

sm-linkedin.png

671 ms

sm-share.png

sm-share.png

722 ms

logo-small-275.png

logo-small-275.png

724 ms

logo-small-450.png

logo-small-450.png

741 ms

footer-compliance-advisor.png

footer-compliance-advisor.png

776 ms

jquery-3.5.1.min.js

jquery-3.5.1.min.js

133 ms

ab-arrow-up.png

ab-arrow-up.png

691 ms

SourceSansPro-Regular.ttf

SourceSansPro-Regular.ttf

750 ms

SourceSansPro-Light.ttf

SourceSansPro-Light.ttf

836 ms

analytics.js

analytics.js

114 ms

ajax-loader.gif

ajax-loader.gif

666 ms

slick.woff

slick.woff

701 ms

323217851571813

323217851571813

40 ms

collect

collect

12 ms

43 ms

collect

collect

86 ms

load_backup.js

load_backup.js

7 ms

image.captchas.net

image.captchas.net

493 ms

Accessibility Review

investdifferently.ca accessibility score

93

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

investdifferently.ca best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

investdifferently.ca SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Investdifferently.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Investdifferently.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

investdifferently.ca

Open Graph description is not detected on the main page of Investdifferently. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: