Tools & Wizards About Us
kiddies-kingdom.co.uk screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

kiddies-kingdom.co.uk

Online Baby Shop and Nursery Store UK | Pushchairs, Furniture & Accessories

Page Load Speed

4.1 sec in total

First Response

124 ms

Resources Loaded

3.6 sec

Page Rendered

366 ms

kiddies-kingdom.co.uk screenshot

About Website

Visit kiddies-kingdom.co.uk now to see the best up-to-date Kiddies Kingdom content and also check out these interesting facts you probably never knew about kiddies-kingdom.co.uk

Welcome to Kiddies Kingdom, Online baby shop & Nursery equipment specialist. Established over 30 years, we offer the BIGGEST brands at the cheapest prices.

Visit kiddies-kingdom.co.uk

Key Findings

We analyzed Kiddies-kingdom.co.uk page load time and found that the first response time was 124 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

kiddies-kingdom.co.uk performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

24/100

10%

LCP (Largest Contentful Paint)

Value36.4 s

0/100

25%

SI (Speed Index)

Value15.7 s

0/100

10%

TBT (Total Blocking Time)

Value1,380 ms

16/100

30%

CLS (Cumulative Layout Shift)

Value0.101

89/100

15%

TTI (Time to Interactive)

Value32.7 s

0/100

10%

Network Requests Diagram

kiddies-kingdom.co.uk

124 ms

kiddies-kingdom.co.uk

187 ms

www.kiddies-kingdom.com

876 ms

v_1636_a91ce0cdf0a8147332e193eb8f3ae830_all.css

462 ms

css2

41 ms

Our browser made a total of 115 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Kiddies-kingdom.co.uk, 83% (96 requests) were made to Kiddies-kingdom.com and 1% (1 request) were made to Script.hotjar.com. The less responsive or slowest element that took the longest time to load (1.4 sec) relates to the external source Kiddies-kingdom.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 171.8 kB (4%)

Content Size

4.3 MB

After Optimization

4.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Kiddies-kingdom.co.uk main page is 4.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 3.7 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 141.9 kB

  • Original 174.4 kB
  • After minification 174.4 kB
  • After compression 32.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 141.9 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 3.9 kB

  • Original 3.7 MB
  • After minification 3.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kiddies Kingdom images are well optimized though.

JavaScript Optimization

-8%

Potential reduce by 26.1 kB

  • Original 318.8 kB
  • After minification 317.6 kB
  • After compression 292.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 101.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered.

Requests Breakdown

Number of requests can be reduced by 51 (55%)

Requests Now

93

After Optimization

42

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 93 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kiddies Kingdom. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 47 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

kiddies-kingdom.co.uk

kiddies-kingdom.co.uk

124 ms

kiddies-kingdom.co.uk

kiddies-kingdom.co.uk

187 ms

www.kiddies-kingdom.com

www.kiddies-kingdom.com

876 ms

v_1636_a91ce0cdf0a8147332e193eb8f3ae830_all.css

v_1636_a91ce0cdf0a8147332e193eb8f3ae830_all.css

462 ms

css2

css2

41 ms

jquery-1.11.0.min.js

jquery-1.11.0.min.js

384 ms

jquery-migrate-1.2.1.min.js

jquery-migrate-1.2.1.min.js

172 ms

jquery.easing.js

jquery.easing.js

170 ms

tools.js

tools.js

94 ms

jquery.fancybox.js

jquery.fancybox.js

349 ms

tooltipster.bundle.min.js

tooltipster.bundle.min.js

352 ms

front.js

front.js

475 ms

stmegamenu.js

stmegamenu.js

476 ms

jquery.accordion.js

jquery.accordion.js

404 ms

jquery.hoverIntent.js

jquery.hoverIntent.js

405 ms

carriercompare.js

carriercompare.js

506 ms

jquery.autocomplete.js

jquery.autocomplete.js

462 ms

blocksearch.js

blocksearch.js

543 ms

jquery.bxSlider.min.js

jquery.bxSlider.min.js

626 ms

ajax-cart.js

ajax-cart.js

750 ms

jquery.scrollTo.js

jquery.scrollTo.js

555 ms

jquery.serialScroll.js

jquery.serialScroll.js

555 ms

jquery.bxslider.js

jquery.bxslider.js

585 ms

FPGFrontProductListController.js

FPGFrontProductListController.js

753 ms

freshdesk.js

freshdesk.js

709 ms

qdp.js

qdp.js

829 ms

front.js

front.js

740 ms

typeahead.js

typeahead.js

928 ms

hogan.js

hogan.js

938 ms

jquery-ui.js

jquery-ui.js

1112 ms

algoliasearch.min.js

algoliasearch.min.js

1124 ms

main.js

main.js

829 ms

theme.js

theme.js

1053 ms

jquery.ui.core.min.js

jquery.ui.core.min.js

909 ms

jquery.ui.widget.min.js

jquery.ui.widget.min.js

1065 ms

jquery.ui.mouse.min.js

jquery.ui.mouse.min.js

1006 ms

jquery.ui.slider.min.js

jquery.ui.slider.min.js

1015 ms

front.js

front.js

1160 ms

front.js

front.js

1097 ms

lib.js

lib.js

484 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

36 ms

conversion.js

conversion.js

111 ms

fo.js

fo.js

48 ms

lantern_global_2191.min.js

lantern_global_2191.min.js

36 ms

ddb0fd31-bec0-40e3-bc3f-749c3f8fc116

ddb0fd31-bec0-40e3-bc3f-749c3f8fc116

652 ms

front.js

front.js

1142 ms

trackingClient.bundle.js

trackingClient.bundle.js

1365 ms

js

js

417 ms

logo.svg

logo.svg

957 ms

basket-sketch-icon.svg

basket-sketch-icon.svg

897 ms

css_sprites-50x50.webp

css_sprites-50x50.webp

936 ms

506-brand_home.jpg

506-brand_home.jpg

1019 ms

font

font

54 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

970 ms

AvenirLTStd-Book.woff

AvenirLTStd-Book.woff

1023 ms

499-brand_home.jpg

499-brand_home.jpg

1184 ms

66-brand_home.jpg

66-brand_home.jpg

946 ms

419-brand_home.jpg

419-brand_home.jpg

1118 ms

235-brand_home.jpg

235-brand_home.jpg

972 ms

281-brand_home.jpg

281-brand_home.jpg

1099 ms

299-brand_home.jpg

299-brand_home.jpg

1080 ms

326-brand_home.jpg

326-brand_home.jpg

1051 ms

197-brand_home.jpg

197-brand_home.jpg

1031 ms

412-brand_home.jpg

412-brand_home.jpg

1033 ms

336-brand_home.jpg

336-brand_home.jpg

1079 ms

47-brand_home.jpg

47-brand_home.jpg

1038 ms

slide_base.png

slide_base.png

1028 ms

49a538c6a7a9ea46b1417f63ca7818d3.jpg

49a538c6a7a9ea46b1417f63ca7818d3.jpg

1294 ms

024187bd5fa2bf159c3ede51d1e4507b.jpg

024187bd5fa2bf159c3ede51d1e4507b.jpg

1209 ms

f2d52180c1dd3cff953c7525a8e5673b.jpg

f2d52180c1dd3cff953c7525a8e5673b.jpg

1216 ms

dc4d8649ee3c768a6059adb1e175409e.jpg

dc4d8649ee3c768a6059adb1e175409e.jpg

989 ms

e8f4163cde82d2d78de83da390c707a3.jpg

e8f4163cde82d2d78de83da390c707a3.jpg

1060 ms

ec9a617a180db988430f31844c09a790.jpg

ec9a617a180db988430f31844c09a790.jpg

1051 ms

150brands.jpg

150brands.jpg

966 ms

samedaydispatch.svg

samedaydispatch.svg

1032 ms

bestprice.svg

bestprice.svg

969 ms

nextdaydelivery.svg

nextdaydelivery.svg

1021 ms

estb25y.svg

estb25y.svg

988 ms

onehourdelivery.svg

onehourdelivery.svg

983 ms

largestock.svg

largestock.svg

949 ms

rearrange.svg

rearrange.svg

937 ms

bignursery.svg

bignursery.svg

966 ms

joie-elevate-r129-group-123-car-seat-shale.webp

joie-elevate-r129-group-123-car-seat-shale.webp

969 ms

to-fit-bugaboo-stardust-cotton-fitted-sheet-white.webp

to-fit-bugaboo-stardust-cotton-fitted-sheet-white.webp

956 ms

britax-kidfix-i-size-group-2-3-high-back-booster-car-seat-cosmos-black-free-car-seat-protector-worth-1799.webp

britax-kidfix-i-size-group-2-3-high-back-booster-car-seat-cosmos-black-free-car-seat-protector-worth-1799.webp

931 ms

aya-4in1-multifunctional-nursing-pregnancy-pillow-grey-hearts.jpg

aya-4in1-multifunctional-nursing-pregnancy-pillow-grey-hearts.jpg

872 ms

joie-serina-swivel-swing-natures-alphabet.webp

joie-serina-swivel-swing-natures-alphabet.webp

855 ms

bugaboo-stardust-travel-cot-grey-melange-clearance.webp

bugaboo-stardust-travel-cot-grey-melange-clearance.webp

851 ms

kiddies-kingdom-replacement-next2-me-mattress-to-fit-chicco-next2me-crib-83-x-50.webp

kiddies-kingdom-replacement-next2-me-mattress-to-fit-chicco-next2me-crib-83-x-50.webp

832 ms

joie-stages-group-012-car-seat-coal.webp

joie-stages-group-012-car-seat-coal.webp

833 ms

kinderkraft-nubi-2-compact-stroller-grey.webp

kinderkraft-nubi-2-compact-stroller-grey.webp

763 ms

joie-every-stage-fx-group-0123-isofix-car-seat-coal-exclusive-to-kiddies-kingdom.webp

joie-every-stage-fx-group-0123-isofix-car-seat-coal-exclusive-to-kiddies-kingdom.webp

757 ms

124 ms

176 ms

fbevents.js

fbevents.js

120 ms

hotjar-444973.js

hotjar-444973.js

190 ms

mima-xari-single-pushchair-with-graphite-chassis-blackstone.webp

mima-xari-single-pushchair-with-graphite-chassis-blackstone.webp

639 ms

silver-cross-pioneer-complete-baby-11-piece-travel-system-bundle-pepper.webp

silver-cross-pioneer-complete-baby-11-piece-travel-system-bundle-pepper.webp

691 ms

joie-versatrax-6-piece-newborn-bundle-laurel-exclusive-to-kk.webp

joie-versatrax-6-piece-newborn-bundle-laurel-exclusive-to-kk.webp

688 ms

silver-cross-pioneer-21-dream-i-size-base-bundle-travel-system-clay.webp

silver-cross-pioneer-21-dream-i-size-base-bundle-travel-system-clay.webp

691 ms

bababing-raffi-17-piece-travel-home-feeding-bundle-gloss-black.webp

bababing-raffi-17-piece-travel-home-feeding-bundle-gloss-black.webp

697 ms

icandy-core-complete-cocoon-base-bundle-dark-grey.webp

icandy-core-complete-cocoon-base-bundle-dark-grey.webp

703 ms

252-brand_home.jpg

252-brand_home.jpg

706 ms

287-brand_home.jpg

287-brand_home.jpg

754 ms

56 ms

activityi;src=4661205;type=count0;cat=homep0;u9=[IsBuyer];ord=2900455526541.9185

activityi;src=4661205;type=count0;cat=homep0;u9=[IsBuyer];ord=2900455526541.9185

85 ms

92-brand_home.jpg

92-brand_home.jpg

688 ms

store.png

store.png

693 ms

modules.ef112488b1de7ff5f962.js

modules.ef112488b1de7ff5f962.js

19 ms

Video-Shopping-w.png

Video-Shopping-w.png

625 ms

src=4661205;type=count0;cat=homep0;u9=[IsBuyer];ord=2900455526541.9185

src=4661205;type=count0;cat=homep0;u9=[IsBuyer];ord=2900455526541.9185

80 ms

newstore.png

newstore.png

548 ms

footer-logo-icon.svg

footer-logo-icon.svg

481 ms

arrow-left.svg

arrow-left.svg

528 ms

arrow-right.svg

arrow-right.svg

469 ms

Accessibility Review

kiddies-kingdom.co.uk accessibility score

72

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

kiddies-kingdom.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

kiddies-kingdom.co.uk SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kiddies-kingdom.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kiddies-kingdom.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

kiddies-kingdom.co.uk

Open Graph description is not detected on the main page of Kiddies Kingdom. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: