Tools & Wizards About Us
kitchendirect.co.nz screenshot

Report Summary

  • 68

    Performance

    Renders faster than
    80% of other websites

  • 64

    Accessibility

    Visual factors better than
    that of 29% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

kitchendirect.co.nz

Kitchens Direct are leaders in custom built designer kitset kitchens

Page Load Speed

5.2 sec in total

First Response

615 ms

Resources Loaded

4.2 sec

Page Rendered

409 ms

kitchendirect.co.nz screenshot

About Website

Welcome to kitchendirect.co.nz homepage info - get ready to check Kitchen Direct best content right away, or after learning these important things about kitchendirect.co.nz

Custom built Kitset Kitchens delivered anywhere in NZ. Your kitset kitchen is manufactured to your exact specifications for a professional finish

Visit kitchendirect.co.nz

Key Findings

We analyzed Kitchendirect.co.nz page load time and found that the first response time was 615 ms and then it took 4.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

kitchendirect.co.nz performance score

68

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

34/100

10%

LCP (Largest Contentful Paint)

Value4.8 s

31/100

25%

SI (Speed Index)

Value7.0 s

32/100

10%

TBT (Total Blocking Time)

Value20 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.057

98/100

15%

TTI (Time to Interactive)

Value4.2 s

85/100

10%

Network Requests Diagram

kitchendirect.co.nz

615 ms

www.kitchendirect.co.nz

1679 ms

template_style.css

403 ms

page_style.css

416 ms

zest_controller.js

406 ms

Our browser made a total of 43 requests to load all elements on the main page. We found that 16% of them (7 requests) were addressed to the original Kitchendirect.co.nz, 65% (28 requests) were made to Images.zeald.com and 9% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Kitchendirect.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 42.0 kB (9%)

Content Size

468.7 kB

After Optimization

426.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Kitchendirect.co.nz main page is 468.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 387.5 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 33.2 kB

  • Original 42.4 kB
  • After minification 40.7 kB
  • After compression 9.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 33.2 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 5 B

  • Original 387.5 kB
  • After minification 387.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kitchen Direct images are well optimized though.

JavaScript Optimization

-11%

Potential reduce by 2.7 kB

  • Original 25.5 kB
  • After minification 25.5 kB
  • After compression 22.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 2.7 kB or 11% of the original size.

CSS Optimization

-46%

Potential reduce by 6.1 kB

  • Original 13.4 kB
  • After minification 13.4 kB
  • After compression 7.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kitchendirect.co.nz needs all CSS files to be minified and compressed as it can save up to 6.1 kB or 46% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (33%)

Requests Now

36

After Optimization

24

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kitchen Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Network Requests Diagram

kitchendirect.co.nz

kitchendirect.co.nz

615 ms

www.kitchendirect.co.nz

www.kitchendirect.co.nz

1679 ms

template_style.css

template_style.css

403 ms

page_style.css

page_style.css

416 ms

zest_controller.js

zest_controller.js

406 ms

css

css

30 ms

ga.js

ga.js

56 ms

logo.jpg

logo.jpg

221 ms

__utm.gif

__utm.gif

72 ms

ico_nz.gif

ico_nz.gif

223 ms

se_bg.jpg

se_bg.jpg

217 ms

img_search.jpg

img_search.jpg

218 ms

btn_search_go.gif

btn_search_go.gif

220 ms

m_bg.jpg

m_bg.jpg

828 ms

slide.jpg

slide.jpg

227 ms

ico1_nz_made.gif

ico1_nz_made.gif

218 ms

ico2_quality_tradespeople.gif

ico2_quality_tradespeople.gif

222 ms

ico3_nationwide_shipping.gif

ico3_nationwide_shipping.gif

228 ms

ico4_easy_installation.gif

ico4_easy_installation.gif

223 ms

quote.gif

quote.gif

225 ms

p1_guarantee.jpg

p1_guarantee.jpg

226 ms

btn_see_full_kitchen_gallery.gif

btn_see_full_kitchen_gallery.gif

225 ms

p4_kitchen.jpg

p4_kitchen.jpg

228 ms

p5_kitchen_design.jpg

p5_kitchen_design.jpg

228 ms

p6_kitchen.jpg

p6_kitchen.jpg

231 ms

p7_kitchen_design.jpg

p7_kitchen_design.jpg

229 ms

p8_kitchen.jpg

p8_kitchen.jpg

230 ms

p_bg2.jpg

p_bg2.jpg

235 ms

p9.jpg

p9.jpg

231 ms

p91.jpg

p91.jpg

231 ms

p92.jpg

p92.jpg

232 ms

p_map.jpg

p_map.jpg

234 ms

ico_phone.jpg

ico_phone.jpg

232 ms

ico_mail.jpg

ico_mail.jpg

233 ms

bullet.gif

bullet.gif

204 ms

TopLevelMenu.gif

TopLevelMenu.gif

221 ms

ar_right.png

ar_right.png

222 ms

S6u_w4BMUTPHjxsI9w2_Gwfr.woff

S6u_w4BMUTPHjxsI9w2_Gwfr.woff

58 ms

font

font

153 ms

SlGWmQWMvZQIdix7AFxXmMh3eDs1YQ.woff

SlGWmQWMvZQIdix7AFxXmMh3eDs1YQ.woff

67 ms

_xdomain.html

_xdomain.html

1531 ms

process

process

655 ms

MwQrbgD32-KAvjkYGNUUxAtW7pEBwx-tS1ZZ.woff

MwQrbgD32-KAvjkYGNUUxAtW7pEBwx-tS1ZZ.woff

17 ms

Accessibility Review

kitchendirect.co.nz accessibility score

64

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

Best Practices

kitchendirect.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

High

Browser errors were logged to the console

SEO Factors

kitchendirect.co.nz SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kitchendirect.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kitchendirect.co.nz main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

kitchendirect.co.nz

Open Graph description is not detected on the main page of Kitchen Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: