Tools & Wizards About Us
krogers.com screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

krogers.com

Kroger : Fresh Food. Low Prices. | Shop Groceries Online

Page Load Speed

11.8 sec in total

First Response

1.7 sec

Resources Loaded

7.4 sec

Page Rendered

2.6 sec

krogers.com screenshot

About Website

Welcome to krogers.com homepage info - get ready to check Kroger S best content right away, or after learning these important things about krogers.com

Shop low prices on groceries & choose pickup or delivery. Fill prescriptions, save with 100s of digital coupons, get fuel points, cash checks, send money & more at Kroger.

Visit krogers.com

Key Findings

We analyzed Krogers.com page load time and found that the first response time was 1.7 sec and then it took 10 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

krogers.com performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

35/100

10%

LCP (Largest Contentful Paint)

Value4.7 s

33/100

25%

SI (Speed Index)

Value12.3 s

3/100

10%

TBT (Total Blocking Time)

Value11,450 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.072

96/100

15%

TTI (Time to Interactive)

Value28.0 s

0/100

10%

Network Requests Diagram

www.kroger.com

1731 ms

ruxitagentjs_ICA27Vfghjqrtux_10247220811100421.js

240 ms

polyfill.js

117 ms

kroger-header.bf0130499665f43b389b.js

120 ms

dynamic-page.064263c2efe6bd475dba.js

113 ms

Our browser made a total of 74 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Krogers.com, 1% (1 request) were made to Assets.adobedtm.com and 1% (1 request) were made to S2.go-mpulse.net. The less responsive or slowest element that took the longest time to load (1.7 sec) relates to the external source Kroger.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 480.0 kB (53%)

Content Size

908.5 kB

After Optimization

428.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Krogers.com main page is 908.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. HTML takes 385.2 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 299.7 kB

  • Original 385.2 kB
  • After minification 384.9 kB
  • After compression 85.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 299.7 kB or 78% of the original size.

Image Optimization

-6%

Potential reduce by 15.5 kB

  • Original 255.7 kB
  • After minification 240.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kroger S images are well optimized though.

JavaScript Optimization

-61%

Potential reduce by 134.7 kB

  • Original 222.5 kB
  • After minification 221.4 kB
  • After compression 87.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 134.7 kB or 61% of the original size.

CSS Optimization

-67%

Potential reduce by 30.1 kB

  • Original 45.0 kB
  • After minification 44.7 kB
  • After compression 14.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Krogers.com needs all CSS files to be minified and compressed as it can save up to 30.1 kB or 67% of the original size.

Requests Breakdown

Number of requests can be reduced by 48 (68%)

Requests Now

71

After Optimization

23

  • Images
  • JavaScript
  • CSS

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kroger S. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.kroger.com

www.kroger.com

1731 ms

ruxitagentjs_ICA27Vfghjqrtux_10247220811100421.js

ruxitagentjs_ICA27Vfghjqrtux_10247220811100421.js

240 ms

polyfill.js

polyfill.js

117 ms

kroger-header.bf0130499665f43b389b.js

kroger-header.bf0130499665f43b389b.js

120 ms

dynamic-page.064263c2efe6bd475dba.js

dynamic-page.064263c2efe6bd475dba.js

113 ms

AutoRotator.466362b78efe97b9b4d3.js

AutoRotator.466362b78efe97b9b4d3.js

117 ms

SectionWrapper.f2ca650d1047baccbf55.js

SectionWrapper.f2ca650d1047baccbf55.js

132 ms

Text.f8dd8fe7842310380873.js

Text.f8dd8fe7842310380873.js

204 ms

postorder-modify-prompt.feb7fed0f27ca1a9ecc7.js

postorder-modify-prompt.feb7fed0f27ca1a9ecc7.js

212 ms

monetization-components.43fa5f06193e13c9fcc8.js

monetization-components.43fa5f06193e13c9fcc8.js

141 ms

amp-products-components.d81faaa5711ca1d82d5d.js

amp-products-components.d81faaa5711ca1d82d5d.js

202 ms

DynamicEspot.596395ce4a0552ddc701.js

DynamicEspot.596395ce4a0552ddc701.js

209 ms

CmsProductList.24cf038b51a6a0006070.js

CmsProductList.24cf038b51a6a0006070.js

524 ms

ContentActionBlock.a22fee37b7946249ff55.js

ContentActionBlock.a22fee37b7946249ff55.js

229 ms

BenefitsCard.6e6d74d4a89195cf5072.js

BenefitsCard.6e6d74d4a89195cf5072.js

519 ms

AnalyticsWrapper.25826bc1bc29f5c26610.js

AnalyticsWrapper.25826bc1bc29f5c26610.js

232 ms

CSSOverride.0178bb7cad3d38f79251.js

CSSOverride.0178bb7cad3d38f79251.js

485 ms

kdsmodal.cf328cdb1124445399fa.js

kdsmodal.cf328cdb1124445399fa.js

486 ms

runtime.b0cf264093a4aa29d83e.js

runtime.b0cf264093a4aa29d83e.js

782 ms

coupons.2b92312aac5f217543d4.js

coupons.2b92312aac5f217543d4.js

495 ms

products.eeafbb766589172c91c5.js

products.eeafbb766589172c91c5.js

497 ms

redux.d81e80dfa1c356669956.js

redux.d81e80dfa1c356669956.js

610 ms

internal.15845eaddca062302d6b.js

internal.15845eaddca062302d6b.js

494 ms

kds.0ce23c3df31748e45ec4.js

kds.0ce23c3df31748e45ec4.js

493 ms

time.6789dd14a0975b83fcd2.js

time.6789dd14a0975b83fcd2.js

498 ms

react.c98aa41691bff9d697ea.js

react.c98aa41691bff9d697ea.js

497 ms

common.5b257adf492dcfe02859.js

common.5b257adf492dcfe02859.js

495 ms

vendors.9ce7d6d8ea5a7740f446.js

vendors.9ce7d6d8ea5a7740f446.js

611 ms

main.e902732e5e7c36d039e7.js

main.e902732e5e7c36d039e7.js

609 ms

kds.5e5e1460d7.css

kds.5e5e1460d7.css

507 ms

internal.89521ace6f.css

internal.89521ace6f.css

611 ms

products.ca1e143709.css

products.ca1e143709.css

638 ms

coupons.bfd510d194.css

coupons.bfd510d194.css

634 ms

kroger-header.90d75ca3d2.css

kroger-header.90d75ca3d2.css

660 ms

dynamic-page.debbcca665.css

dynamic-page.debbcca665.css

635 ms

AutoRotator.6e9a5feb61.css

AutoRotator.6e9a5feb61.css

634 ms

launch-ENc65675e0c6e24b419ed7b0a71a1df7ee.min.js

launch-ENc65675e0c6e24b419ed7b0a71a1df7ee.min.js

145 ms

Text.f385438375.css

Text.f385438375.css

604 ms

postorder-modify-prompt.6a166e086a.css

postorder-modify-prompt.6a166e086a.css

572 ms

monetization-components.2424d03db7.css

monetization-components.2424d03db7.css

614 ms

amp-products-components.26b1df094e.css

amp-products-components.26b1df094e.css

610 ms

DynamicEspot.1eeea3bf6d.css

DynamicEspot.1eeea3bf6d.css

599 ms

CmsProductList.64bcd3b725.css

CmsProductList.64bcd3b725.css

585 ms

ContentActionBlock.49ee00b5f8.css

ContentActionBlock.49ee00b5f8.css

648 ms

BenefitsCard.0d00237fc4.css

BenefitsCard.0d00237fc4.css

580 ms

kroger-footer.fe7e712262.css

kroger-footer.fe7e712262.css

522 ms

JsCostWeight.4e32ce7cc1fbef35f058.js

JsCostWeight.4e32ce7cc1fbef35f058.js

572 ms

2655ff2c

2655ff2c

501 ms

ZDQRCxoB

ZDQRCxoB

69 ms

sec-3-8.css

sec-3-8.css

91 ms

sec-cpt-3-8.js

sec-cpt-3-8.js

92 ms

WMLZF-VDF6N-EK8WB-MYJ2V-M9NYP

WMLZF-VDF6N-EK8WB-MYJ2V-M9NYP

1072 ms

kroger_svg_logo--freshcart_kroger_color_logo--kroger.svg

kroger_svg_logo--freshcart_kroger_color_logo--kroger.svg

594 ms

imageset-boost_05-25--nonenrolled_boost_web.png

imageset-boost_05-25--nonenrolled_boost_web.png

597 ms

imageset__delivery_now_09-21--4055407_22_p9w2_hp_deliverynow_hph_abev_dsk_1280x312.jpg

imageset__delivery_now_09-21--4055407_22_p9w2_hp_deliverynow_hph_abev_dsk_1280x312.jpg

603 ms

imageset-hot_digital_coupons_09-21--4049947_22_p9w2_ocado_wdd_hpr_dsk_gen_1280x312_.jpg

imageset-hot_digital_coupons_09-21--4049947_22_p9w2_ocado_wdd_hpr_dsk_gen_1280x312_.jpg

603 ms

imageset-campbells_save_5_09-21--campbells-osa_dsk_1280x312.jpg

imageset-campbells_save_5_09-21--campbells-osa_dsk_1280x312.jpg

597 ms

imageset5x-digital-coupon-event_09-21--4049947_22_p9w1_hp_5x_hpr_dsk_gen_1280x312_.jpg

imageset5x-digital-coupon-event_09-21--4049947_22_p9w1_hp_5x_hpr_dsk_gen_1280x312_.jpg

594 ms

imageset-savings_pickup_delivery_pepsi_09-21--pepsico-catalyst-0922-p9w2-zone-2_espot_dsk_1280x160.jpg

imageset-savings_pickup_delivery_pepsi_09-21--pepsico-catalyst-0922-p9w2-zone-2_espot_dsk_1280x160.jpg

1153 ms

imageset_covid-booster--4093401_22_p8w4_hp_hot_dye_covidbooster_version_640x312.jpg

imageset_covid-booster--4093401_22_p8w4_hp_hot_dye_covidbooster_version_640x312.jpg

603 ms

imagesetv_easy_slow_cooker_dish_ideas-09-21--4081299_22_p9w2_hp_fall_dye_slowcooker_640x312.png

imagesetv_easy_slow_cooker_dish_ideas-09-21--4081299_22_p9w2_hp_fall_dye_slowcooker_640x312.png

1157 ms

imageset-celebrate-hispanic-heritage-09-21--3792798_22_p9_hispanicheritage_osa_desktop_1280x160.png

imageset-celebrate-hispanic-heritage-09-21--3792798_22_p9_hispanicheritage_osa_desktop_1280x160.png

1151 ms

imageset_save-55-per-gallon--22krus1741_p3_phase2_espots_1280x60_kro_v2.jpg

imageset_save-55-per-gallon--22krus1741_p3_phase2_espots_1280x60_kro_v2.jpg

1135 ms

createaccount-desktop-1605733613091.png

createaccount-desktop-1605733613091.png

1134 ms

kpf_footer_kroger--kroger.png

kpf_footer_kroger--kroger.png

1134 ms

google_play-1MCXQWm.svg

google_play-1MCXQWm.svg

1139 ms

app_store-2ncLqk8.svg

app_store-2ncLqk8.svg

1136 ms

kroger-footer-logo--freshcart_kroger_color_logo--kroger.svg

kroger-footer-logo--freshcart_kroger_color_logo--kroger.svg

1198 ms

Twitter-ATh5Myx.svg

Twitter-ATh5Myx.svg

1178 ms

Facebook-68TNw71.svg

Facebook-68TNw71.svg

1180 ms

Youtube-77WzMNP.svg

Youtube-77WzMNP.svg

1195 ms

Pinterest-4pPkfgK.svg

Pinterest-4pPkfgK.svg

1164 ms

Instagram-578dmHx.svg

Instagram-578dmHx.svg

1181 ms

ZDQRCxoB

ZDQRCxoB

1701 ms

Accessibility Review

krogers.com accessibility score

84

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-hidden="true"] elements contain focusable descendents

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Best Practices

krogers.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

krogers.com SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Krogers.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Krogers.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

krogers.com

Open Graph data is detected on the main page of Kroger S. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: