Tools & Wizards About Us
lotmart.london screenshot

Report Summary

  • 9

    Performance

    Renders faster than
    23% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

lotmart.london

LOTMART Online retailer of clothing and accessories

Page Load Speed

2.7 sec in total

First Response

108 ms

Resources Loaded

2.2 sec

Page Rendered

381 ms

lotmart.london screenshot

About Website

Click here to check amazing LOTMART content. Otherwise, check out these important facts you probably never knew about lotmart.london

Shop now the latest family fashion. Affordable women’s, men’s and children clothing & accessories. Free UK shipping, Europe over £30, Rest of World over £50.

Visit lotmart.london

Key Findings

We analyzed Lotmart.london page load time and found that the first response time was 108 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

lotmart.london performance score

9

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value10.3 s

0/100

10%

LCP (Largest Contentful Paint)

Value19.2 s

0/100

25%

SI (Speed Index)

Value12.1 s

4/100

10%

TBT (Total Blocking Time)

Value3,230 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.231

54/100

15%

TTI (Time to Interactive)

Value24.6 s

0/100

10%

Network Requests Diagram

lotmart.london

108 ms

lotmart.london

563 ms

theme-bundle.polyfills.js

580 ms

theme-bundle.head_async.js

154 ms

webfont.js

172 ms

Our browser made a total of 75 requests to load all elements on the main page. We found that 3% of them (2 requests) were addressed to the original Lotmart.london, 32% (24 requests) were made to Cdn11.bigcommerce.com and 23% (17 requests) were made to Sdk.beeketing.com. The less responsive or slowest element that took the longest time to load (683 ms) relates to the external source Cdn-redirector.glopal.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 172.0 kB (6%)

Content Size

3.1 MB

After Optimization

2.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Lotmart.london main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 127.7 kB

  • Original 149.0 kB
  • After minification 130.3 kB
  • After compression 21.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 18.8 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 127.7 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 1.9 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. LOTMART images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 43.9 kB

  • Original 977.5 kB
  • After minification 977.3 kB
  • After compression 933.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 450 B

  • Original 97.5 kB
  • After minification 97.5 kB
  • After compression 97.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Lotmart.london has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 46 (66%)

Requests Now

70

After Optimization

24

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 70 CSS, Javascripts, AJAX and image requests in order to completely render the main page of LOTMART. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 41 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

lotmart.london

lotmart.london

108 ms

lotmart.london

lotmart.london

563 ms

theme-bundle.polyfills.js

theme-bundle.polyfills.js

580 ms

theme-bundle.head_async.js

theme-bundle.head_async.js

154 ms

webfont.js

webfont.js

172 ms

css

css

149 ms

theme-7ed2ecb0-5209-013b-0a52-428a40d1bc3e.css

theme-7ed2ecb0-5209-013b-0a52-428a40d1bc3e.css

157 ms

js

js

345 ms

loader.js

loader.js

162 ms

bodl-consent-eced236bd7d5d1675a7704c806ce0cb5b24e44fb.js

bodl-consent-eced236bd7d5d1675a7704c806ce0cb5b24e44fb.js

150 ms

consent-manager-config-8ecd63f616d54200649922087470d74588267346.js

consent-manager-config-8ecd63f616d54200649922087470d74588267346.js

149 ms

consent-manager-08633fe15aba542118c03f6d45457262fa9fac88.js

consent-manager-08633fe15aba542118c03f6d45457262fa9fac88.js

161 ms

powr.js

powr.js

163 ms

storefront.min.js

storefront.min.js

353 ms

fpzahupgvo.js

fpzahupgvo.js

511 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

145 ms

webinterpret-loader.js

webinterpret-loader.js

250 ms

index.js

index.js

206 ms

lib.js

lib.js

525 ms

theme-bundle.main.js

theme-bundle.main.js

166 ms

csrf-protection-header-95f3d9ac8c049e3ed132c83a168cf1d6a8ed0237.js

csrf-protection-header-95f3d9ac8c049e3ed132c83a168cf1d6a8ed0237.js

161 ms

widget.js

widget.js

154 ms

b1b0a0067f249fdb25bcc0348.js

b1b0a0067f249fdb25bcc0348.js

315 ms

1.js

1.js

140 ms

tracking.js

tracking.js

168 ms

yn9CKZUVs-k

yn9CKZUVs-k

267 ms

black_png_293_x_75_no_logo_1489701960__40548.original.png

black_png_293_x_75_no_logo_1489701960__40548.original.png

105 ms

5765_set_1.jpg

5765_set_1.jpg

105 ms

5cf4ef68-29a9-4721-814e-acfcfa37709b.jpg

5cf4ef68-29a9-4721-814e-acfcfa37709b.jpg

106 ms

trecias_900.jpg

trecias_900.jpg

107 ms

NA_1.jpg

NA_1.jpg

121 ms

girl_1.jpg

girl_1.jpg

135 ms

All__68285.1702999433.jpg

All__68285.1702999433.jpg

148 ms

All__08595.1702994934.jpg

All__08595.1702994934.jpg

122 ms

38ea9319-15f2-47d8-97d2-e194a2a7a2be__70421.1702993481.jpg

38ea9319-15f2-47d8-97d2-e194a2a7a2be__70421.1702993481.jpg

134 ms

ViVa__53531.1685528235.jpg

ViVa__53531.1685528235.jpg

135 ms

cream__41729.1627468005.jpg

cream__41729.1627468005.jpg

133 ms

api5eeiyc__59820.1567763035.jpg

api5eeiyc__59820.1567763035.jpg

148 ms

43090c6d-6178-42b1-b48c-9f0f8cf655d8__98952.1542891002.jpg

43090c6d-6178-42b1-b48c-9f0f8cf655d8__98952.1542891002.jpg

157 ms

apiynf4xh__88625.1562168551.jpg

apiynf4xh__88625.1562168551.jpg

156 ms

2__87950.1704292930.jpg

2__87950.1704292930.jpg

256 ms

2__39118.1704291745.jpg

2__39118.1704291745.jpg

174 ms

beeketing.js

beeketing.js

138 ms

track.js

track.js

84 ms

font

font

97 ms

font

font

258 ms

webinterpret.css

webinterpret.css

34 ms

glopal.js

glopal.js

683 ms

css

css

24 ms

nobot

nobot

72 ms

beeketing.0.41fa4b0af8d6bfceac2f.js

beeketing.0.41fa4b0af8d6bfceac2f.js

30 ms

beeketing.1.19d05760fa520b2970db.js

beeketing.1.19d05760fa520b2970db.js

68 ms

beeketing.3.f475d5839949f0aad803.js

beeketing.3.f475d5839949f0aad803.js

44 ms

beeketing.131.849372d45e7048adcda7.js

beeketing.131.849372d45e7048adcda7.js

72 ms

www-player.css

www-player.css

40 ms

www-embed-player.js

www-embed-player.js

68 ms

base.js

base.js

203 ms

ODc4NDA2NGE2ODU1MzZjM2ZkYmFkNTc5MTk1N2UxOWE=.json

ODc4NDA2NGE2ODU1MzZjM2ZkYmFkNTc5MTk1N2UxOWE=.json

404 ms

production.json

production.json

400 ms

ad_status.js

ad_status.js

145 ms

odCoDBU9oV91s5dR-LaYbLEhfvL19F60bn5h6Uq-Zz0.js

odCoDBU9oV91s5dR-LaYbLEhfvL19F60bn5h6Uq-Zz0.js

202 ms

embed.js

embed.js

44 ms

beeketing.2.3aab4f57ef969e00a765.js

beeketing.2.3aab4f57ef969e00a765.js

37 ms

beeketing.145.47c3502c5d86ab3f9340.js

beeketing.145.47c3502c5d86ab3f9340.js

30 ms

beeketing.4.67e85ab2118d84d145e1.js

beeketing.4.67e85ab2118d84d145e1.js

87 ms

beeketing.132.15d52fec9c0066570801.js

beeketing.132.15d52fec9c0066570801.js

87 ms

beeketing.133.1a092ae9007e43f9f407.js

beeketing.133.1a092ae9007e43f9f407.js

86 ms

beeketing.5.06fa403dbf56b868780b.js

beeketing.5.06fa403dbf56b868780b.js

85 ms

beeketing.135.528e40661a47edd72849.js

beeketing.135.528e40661a47edd72849.js

151 ms

10001432

10001432

284 ms

styles.css

styles.css

116 ms

beeketing.142.a5108606e31d364dbaf7.js

beeketing.142.a5108606e31d364dbaf7.js

99 ms

id

id

99 ms

Create

Create

196 ms

styles_boostsales.css

styles_boostsales.css

112 ms

Accessibility Review

lotmart.london accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Best Practices

lotmart.london best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

lotmart.london SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lotmart.london can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Lotmart.london main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

lotmart.london

Open Graph description is not detected on the main page of LOTMART. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: