Tools & Wizards About Us
ad.marketingweek.com screenshot

Report Summary

  • 29

    Performance

    Renders faster than
    49% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

ad.marketingweek.com

Marketing Week | marketing news, opinion, trends and jobs

Page Load Speed

4.6 sec in total

First Response

174 ms

Resources Loaded

3.2 sec

Page Rendered

1.2 sec

ad.marketingweek.com screenshot

About Website

Welcome to ad.marketingweek.com homepage info - get ready to check Ad Marketing Week best content for United States right away, or after learning these important things about ad.marketingweek.com

Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.

Visit ad.marketingweek.com

Key Findings

We analyzed Ad.marketingweek.com page load time and found that the first response time was 174 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

ad.marketingweek.com performance score

29

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.8 s

4/100

10%

LCP (Largest Contentful Paint)

Value6.9 s

6/100

25%

SI (Speed Index)

Value8.6 s

17/100

10%

TBT (Total Blocking Time)

Value920 ms

31/100

30%

CLS (Cumulative Layout Shift)

Value0.009

100/100

15%

TTI (Time to Interactive)

Value14.2 s

9/100

10%

Network Requests Diagram

ad.marketingweek.com

174 ms

6 ms

www.marketingweek.com

18 ms

launch-409aae7b0ef2.min.js

46 ms

ui.min.css

94 ms

Our browser made a total of 94 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Ad.marketingweek.com, 53% (50 requests) were made to Marketingweek.imgix.net and 30% (28 requests) were made to Marketingweek.com. The less responsive or slowest element that took the longest time to load (690 ms) relates to the external source Marketingweek.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 266.0 kB (11%)

Content Size

2.5 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ad.marketingweek.com main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 238.2 kB

  • Original 276.2 kB
  • After minification 271.4 kB
  • After compression 37.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 238.2 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 93 B

  • Original 1.8 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Marketing Week images are well optimized though.

JavaScript Optimization

-8%

Potential reduce by 24.1 kB

  • Original 296.1 kB
  • After minification 295.9 kB
  • After compression 271.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-5%

Potential reduce by 3.6 kB

  • Original 70.9 kB
  • After minification 70.9 kB
  • After compression 67.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ad.marketingweek.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 37 (42%)

Requests Now

89

After Optimization

52

  • Images
  • JavaScript
  • CSS

The browser has sent 89 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Marketing Week. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

ad.marketingweek.com

ad.marketingweek.com

174 ms

6 ms

www.marketingweek.com

www.marketingweek.com

18 ms

launch-409aae7b0ef2.min.js

launch-409aae7b0ef2.min.js

46 ms

ui.min.css

ui.min.css

94 ms

style.min.css

style.min.css

251 ms

agenda.min.css

agenda.min.css

106 ms

nivo-lightbox.min.css

nivo-lightbox.min.css

259 ms

default.css

default.css

120 ms

reports-toc.min.css

reports-toc.min.css

271 ms

style.min.css

style.min.css

619 ms

DAC.js

DAC.js

65 ms

centaur-adobe-events.js

centaur-adobe-events.js

192 ms

load

load

64 ms

centaurpiano.min.js

centaurpiano.min.js

205 ms

jquery.min.js

jquery.min.js

196 ms

jquery-migrate.min.js

jquery-migrate.min.js

199 ms

search.js

search.js

291 ms

nivo-lightbox.min.js

nivo-lightbox.min.js

294 ms

underscore.min.js

underscore.min.js

255 ms

infinite-scroll.pkgd.min.js

infinite-scroll.pkgd.min.js

412 ms

pa-586ba913aa695941f6f0314f.js

pa-586ba913aa695941f6f0314f.js

70 ms

lazysizes.min.js

lazysizes.min.js

341 ms

lazyloader.min.js

lazyloader.min.js

361 ms

reports-toc.min.js

reports-toc.min.js

372 ms

iframeResizer.min.js

iframeResizer.min.js

69 ms

comment-reply.min.js

comment-reply.min.js

386 ms

behaviour.min.js

behaviour.min.js

690 ms

brandpage.min.js

brandpage.min.js

454 ms

doubleclick.min.js

doubleclick.min.js

611 ms

extended.min.js

extended.min.js

479 ms

comments-ajax.min.js

comments-ajax.min.js

640 ms

AppMeasurement.min.js

AppMeasurement.min.js

11 ms

AppMeasurement_Module_ActivityMap.min.js

AppMeasurement_Module_ActivityMap.min.js

13 ms

tnq3bth.css

tnq3bth.css

21 ms

p.css

p.css

22 ms

Big-versus-small-825x500.jpg

Big-versus-small-825x500.jpg

142 ms

lock_icon-1.png

lock_icon-1.png

151 ms

Bodyform-campaign-858x500.jpg

Bodyform-campaign-858x500.jpg

150 ms

Radio_campaign_LR.jpg

Radio_campaign_LR.jpg

150 ms

Heinz-Campaign-KV_logo-857x500.jpg

Heinz-Campaign-KV_logo-857x500.jpg

151 ms

adidas-857x500.jpg

adidas-857x500.jpg

150 ms

Sky-857x500.jpg

Sky-857x500.jpg

175 ms

Coca-Cola-cans-on-brick-857x500.png

Coca-Cola-cans-on-brick-857x500.png

175 ms

Disney-BrewDog-762x500.jpg

Disney-BrewDog-762x500.jpg

176 ms

Shutterstock_2326781111-857x500.jpg

Shutterstock_2326781111-857x500.jpg

175 ms

shutterstock_1177482811-750x500.jpg

shutterstock_1177482811-750x500.jpg

177 ms

Coaching-1-857x500.png

Coaching-1-857x500.png

175 ms

shutterstock_732342211-857x500.jpg

shutterstock_732342211-857x500.jpg

179 ms

ITVX-MW-Awards-2023-857x500.jpg

ITVX-MW-Awards-2023-857x500.jpg

180 ms

shutterstock_1062403226-857x500.jpg

shutterstock_1062403226-857x500.jpg

178 ms

Diageo-GB-Trade-857x500.jpg

Diageo-GB-Trade-857x500.jpg

179 ms

Influencer-2-857x500.jpg

Influencer-2-857x500.jpg

178 ms

haleon-featured-857x500.jpg

haleon-featured-857x500.jpg

178 ms

Job-market-857x500.png

Job-market-857x500.png

205 ms

LinkedIn-1-857x500.png

LinkedIn-1-857x500.png

205 ms

Redundancy-reframe-857x500.jpg

Redundancy-reframe-857x500.jpg

204 ms

shutterstock_2273696783-scaled-e1710519031732-857x500.jpg

shutterstock_2273696783-scaled-e1710519031732-857x500.jpg

204 ms

Market-research-B2B-857x500.jpg

Market-research-B2B-857x500.jpg

204 ms

Best-paid-sector-857x500.jpg

Best-paid-sector-857x500.jpg

204 ms

work-smarter-833x500.jpg

work-smarter-833x500.jpg

210 ms

mark-ritson-image.png

mark-ritson-image.png

210 ms

MW-banner-June-2024-1-1002x489.png

MW-banner-June-2024-1-1002x489.png

209 ms

Effectiveness-target-857x500.jpg

Effectiveness-target-857x500.jpg

209 ms

gift-893x500.jpg

gift-893x500.jpg

210 ms

Effectiveness-857x500.png

Effectiveness-857x500.png

209 ms

shutterstock_2140017361-1-857x500.jpg

shutterstock_2140017361-1-857x500.jpg

213 ms

stop-hand-706x500.jpg

stop-hand-706x500.jpg

214 ms

Leadership-2-857x500.jpg

Leadership-2-857x500.jpg

214 ms

matthew-smith-Rfflri94rs8-unsplash-copy-857x500.jpg

matthew-smith-Rfflri94rs8-unsplash-copy-857x500.jpg

214 ms

McDonalds-857x500.jpg

McDonalds-857x500.jpg

212 ms

Sales-promotions-857x500.jpg

Sales-promotions-857x500.jpg

215 ms

OtAutoBlock.js

OtAutoBlock.js

205 ms

print.min.css

print.min.css

499 ms

icomoon.ttf

icomoon.ttf

232 ms

sdk.js

sdk.js

67 ms

%E2%80%94-CX50-857x500.jpg

%E2%80%94-CX50-857x500.jpg

78 ms

Shutterstock_2309557523-750x500.jpg

Shutterstock_2309557523-750x500.jpg

71 ms

marigold-hero-image-750x500.jpg

marigold-hero-image-750x500.jpg

72 ms

MG_8868_BW-750x500.jpg

MG_8868_BW-750x500.jpg

73 ms

WIDGET.jpg

WIDGET.jpg

73 ms

postscribe.js

postscribe.js

26 ms

tinypass.min.js

tinypass.min.js

99 ms

CSS24-1.jpg

CSS24-1.jpg

51 ms

AI-WIDGETS.jpg

AI-WIDGETS.jpg

49 ms

helen-edwards.png

helen-edwards.png

49 ms

tom.jpg

tom.jpg

78 ms

ADTECH;kvtemplate=front-page;kvquerytype=page;kvarticleid=219067;kvtitle=Home;kvposttype=page;kvuserstatus=logged%20out;kvcontentcat=off;kvprimary-channel=home;kvwidth=1680;kvheight=1050;grp=992;screenheight=768;screenwidth=1024;screendensity=1;kvscreenheight=768;kvscreenwidth=1024;kvscreendensity=1;kvviewportwidth=1680;kvviewportheight=1050;misc=1722509764836

ADTECH;kvtemplate=front-page;kvquerytype=page;kvarticleid=219067;kvtitle=Home;kvposttype=page;kvuserstatus=logged%20out;kvcontentcat=off;kvprimary-channel=home;kvwidth=1680;kvheight=1050;grp=992;screenheight=768;screenwidth=1024;screendensity=1;kvscreenheight=768;kvscreenwidth=1024;kvscreendensity=1;kvviewportwidth=1680;kvviewportheight=1050;misc=1722509764836

69 ms

Big-versus-small.jpg

Big-versus-small.jpg

50 ms

lock_icon-1.png

lock_icon-1.png

42 ms

Bodyform-campaign.jpg

Bodyform-campaign.jpg

50 ms

Radio_campaign_LR.jpg

Radio_campaign_LR.jpg

43 ms

Heinz-Campaign-KV_logo.jpg

Heinz-Campaign-KV_logo.jpg

43 ms

sdk.js

sdk.js

14 ms

Accessibility Review

ad.marketingweek.com accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

ad.marketingweek.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

ad.marketingweek.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ad.marketingweek.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ad.marketingweek.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ad.marketingweek.com

Open Graph description is not detected on the main page of Ad Marketing Week. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: