Tools & Wizards About Us
knowledgebank.marketingweek.com screenshot

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 92% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 96

    SEO

    Google-friendlier than
    90% of websites

knowledgebank.marketingweek.com

Digital Marketing Resources | Marketing Week Knowledge Bank

Page Load Speed

7.7 sec in total

First Response

186 ms

Resources Loaded

7 sec

Page Rendered

474 ms

knowledgebank.marketingweek.com screenshot

About Website

Click here to check amazing Knowledge Bank Marketing Week content for United States. Otherwise, check out these important facts you probably never knew about knowledgebank.marketingweek.com

Knowledge Bank offers essential case studies, white papers, guides and digital marketing resources to help you do your job better and achieve your goals.

Visit knowledgebank.marketingweek.com

Key Findings

We analyzed Knowledgebank.marketingweek.com page load time and found that the first response time was 186 ms and then it took 7.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

knowledgebank.marketingweek.com performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

10/100

10%

LCP (Largest Contentful Paint)

Value11.9 s

0/100

25%

SI (Speed Index)

Value13.2 s

2/100

10%

TBT (Total Blocking Time)

Value630 ms

48/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value12.0 s

16/100

10%

Network Requests Diagram

knowledgebank.marketingweek.com

186 ms

5653 ms

launch-409aae7b0ef2.min.js

17 ms

ui.min.css

239 ms

style.min.css

12 ms

Our browser made a total of 52 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Knowledgebank.marketingweek.com, 54% (28 requests) were made to Marketingweek.com and 25% (13 requests) were made to Marketingweek.imgix.net. The less responsive or slowest element that took the longest time to load (5.7 sec) relates to the external source Marketingweek.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 122.0 kB (13%)

Content Size

928.9 kB

After Optimization

806.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Knowledgebank.marketingweek.com main page is 928.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 463.8 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 117.4 kB

  • Original 143.4 kB
  • After minification 141.1 kB
  • After compression 26.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 117.4 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 463.8 kB
  • After minification 463.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Knowledge Bank Marketing Week images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 964 B

  • Original 250.8 kB
  • After minification 250.8 kB
  • After compression 249.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-5%

Potential reduce by 3.6 kB

  • Original 70.9 kB
  • After minification 70.9 kB
  • After compression 67.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Knowledgebank.marketingweek.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 34 (69%)

Requests Now

49

After Optimization

15

  • Images
  • JavaScript
  • CSS

The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Knowledge Bank Marketing Week. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

knowledgebank.marketingweek.com

knowledgebank.marketingweek.com

186 ms

5653 ms

launch-409aae7b0ef2.min.js

launch-409aae7b0ef2.min.js

17 ms

ui.min.css

ui.min.css

239 ms

style.min.css

style.min.css

12 ms

agenda.min.css

agenda.min.css

245 ms

nivo-lightbox.min.css

nivo-lightbox.min.css

92 ms

default.css

default.css

245 ms

reports-toc.min.css

reports-toc.min.css

245 ms

style.min.css

style.min.css

1007 ms

DAC.js

DAC.js

167 ms

centaur-adobe-events.js

centaur-adobe-events.js

406 ms

load

load

39 ms

centaurpiano.min.js

centaurpiano.min.js

248 ms

jquery.min.js

jquery.min.js

175 ms

jquery-migrate.min.js

jquery-migrate.min.js

176 ms

search.js

search.js

411 ms

nivo-lightbox.min.js

nivo-lightbox.min.js

413 ms

underscore.min.js

underscore.min.js

181 ms

infinite-scroll.pkgd.min.js

infinite-scroll.pkgd.min.js

344 ms

pa-586ba913aa695941f6f0314f.js

pa-586ba913aa695941f6f0314f.js

40 ms

lazysizes.min.js

lazysizes.min.js

183 ms

lazyloader.min.js

lazyloader.min.js

419 ms

reports-toc.min.js

reports-toc.min.js

418 ms

iframeResizer.min.js

iframeResizer.min.js

29 ms

comment-reply.min.js

comment-reply.min.js

198 ms

behaviour.min.js

behaviour.min.js

514 ms

brandpage.min.js

brandpage.min.js

346 ms

doubleclick.min.js

doubleclick.min.js

496 ms

extended.min.js

extended.min.js

591 ms

filters.js

filters.js

657 ms

comments-ajax.min.js

comments-ajax.min.js

663 ms

tnq3bth.css

tnq3bth.css

90 ms

print.min.css

print.min.css

249 ms

p.css

p.css

27 ms

MicrosoftTeams-image-49.png

MicrosoftTeams-image-49.png

61 ms

Octopus-Energy-Services-Van_engineer-delivering-857x500.jpg

Octopus-Energy-Services-Van_engineer-delivering-857x500.jpg

90 ms

AS-1-857x500.png

AS-1-857x500.png

98 ms

true_fight-footfall-1-417x500.png

true_fight-footfall-1-417x500.png

98 ms

shutterstock-travel-resize-913x500.jpg

shutterstock-travel-resize-913x500.jpg

98 ms

Artboard-3.png

Artboard-3.png

102 ms

Fanta-Halloween-Family-Hero-resize-1-908x500.png

Fanta-Halloween-Family-Hero-resize-1-908x500.png

101 ms

Oliver-Lam-Watson-002-1000x500.jpeg

Oliver-Lam-Watson-002-1000x500.jpeg

97 ms

marketing-week-thumbnail-2.png

marketing-week-thumbnail-2.png

104 ms

Denstu_Superpowers_Index_2024_Thumbnail-509x500.png

Denstu_Superpowers_Index_2024_Thumbnail-509x500.png

107 ms

Untitled-design.jpg

Untitled-design.jpg

105 ms

LoE-webinar_KB-500x500.jpg

LoE-webinar_KB-500x500.jpg

104 ms

Screenshot-2024-07-23-102453-901x500.png

Screenshot-2024-07-23-102453-901x500.png

107 ms

sdk.js

sdk.js

53 ms

icomoon.ttf

icomoon.ttf

124 ms

tinypass.min.js

tinypass.min.js

82 ms

sdk.js

sdk.js

6 ms

Accessibility Review

knowledgebank.marketingweek.com accessibility score

97

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

knowledgebank.marketingweek.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

knowledgebank.marketingweek.com SEO score

96

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Knowledgebank.marketingweek.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Knowledgebank.marketingweek.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

knowledgebank.marketingweek.com

Open Graph description is not detected on the main page of Knowledge Bank Marketing Week. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: