Tools & Wizards About Us
mackellarmarketing.com screenshot

Report Summary

  • 36

    Performance

    Renders faster than
    55% of other websites

  • 74

    Accessibility

    Visual factors better than
    that of 40% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

mackellarmarketing.com

MacKellar | MacKellar Promotional Marketing - Employee gift ideas in Rochester Hills, Michigan United States

Page Load Speed

1.8 sec in total

First Response

83 ms

Resources Loaded

1.2 sec

Page Rendered

475 ms

mackellarmarketing.com screenshot

About Website

Welcome to mackellarmarketing.com homepage info - get ready to check Mac Kellar Marketing best content right away, or after learning these important things about mackellarmarketing.com

Welcome to MacKellar Promotional Marketing, where promoting your business is our business. Born in 1923 from an expertise in building brands, we offer unique, quality promotional products, excellent s...

Visit mackellarmarketing.com

Key Findings

We analyzed Mackellarmarketing.com page load time and found that the first response time was 83 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

mackellarmarketing.com performance score

36

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value6.5 s

9/100

25%

SI (Speed Index)

Value10.4 s

8/100

10%

TBT (Total Blocking Time)

Value460 ms

62/100

30%

CLS (Cumulative Layout Shift)

Value0.12

84/100

15%

TTI (Time to Interactive)

Value25.3 s

0/100

10%

Network Requests Diagram

mackellarmarketing.com

83 ms

www.mackellarmarketing.com

87 ms

www.mackellarmarketing.com

396 ms

js

76 ms

css

40 ms

Our browser made a total of 56 requests to load all elements on the main page. We found that 25% of them (14 requests) were addressed to the original Mackellarmarketing.com, 48% (27 requests) were made to Tscstatic.mackellarmarketing.com and 7% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (503 ms) relates to the external source Tscstatic.mackellarmarketing.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 248.2 kB (6%)

Content Size

4.0 MB

After Optimization

3.7 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Mackellarmarketing.com main page is 4.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 3.6 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 109.5 kB

  • Original 126.9 kB
  • After minification 96.4 kB
  • After compression 17.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 30.5 kB, which is 24% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 109.5 kB or 86% of the original size.

Image Optimization

-4%

Potential reduce by 137.7 kB

  • Original 3.6 MB
  • After minification 3.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Mac Kellar Marketing images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.0 kB

  • Original 222.2 kB
  • After minification 222.2 kB
  • After compression 221.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 17 (37%)

Requests Now

46

After Optimization

29

  • Images
  • JavaScript
  • CSS

The browser has sent 46 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Mac Kellar Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

mackellarmarketing.com

mackellarmarketing.com

83 ms

www.mackellarmarketing.com

www.mackellarmarketing.com

87 ms

www.mackellarmarketing.com

www.mackellarmarketing.com

396 ms

js

js

76 ms

css

css

40 ms

css

css

57 ms

css

css

64 ms

f926cc00fb.js

f926cc00fb.js

100 ms

Core

Core

71 ms

airy

airy

92 ms

airy-product-bundle

airy-product-bundle

71 ms

GetCss

GetCss

90 ms

airy-home-bundle

airy-home-bundle

72 ms

core

core

295 ms

airy

airy

76 ms

airy-product-grid

airy-product-grid

75 ms

airy-home-bundle

airy-home-bundle

76 ms

api.js

api.js

36 ms

core.js

core.js

29 ms

hotjar-1646832.js

hotjar-1646832.js

134 ms

logo_XKUYEHLVYC.png

logo_XKUYEHLVYC.png

367 ms

306904607

306904607

255 ms

t1Brandthe_1_STRTNEE9OAX08Z.jpg

t1Brandthe_1_STRTNEE9OAX08Z.jpg

362 ms

t1TheStude_1_XLGWD31HUK3IIQ.jpg

t1TheStude_1_XLGWD31HUK3IIQ.jpg

463 ms

GetOutdoor_p1_l5_1_29LZJ2TZAU0GQM.jpg

GetOutdoor_p1_l5_1_29LZJ2TZAU0GQM.jpg

318 ms

Golf_p1_l6_1_P85V7W9G5WFLN0.jpg

Golf_p1_l6_1_P85V7W9G5WFLN0.jpg

318 ms

Distinctiv_p1_l7_1_AFBKVZD2N12Q63.jpg

Distinctiv_p1_l7_1_AFBKVZD2N12Q63.jpg

336 ms

SelfCare_p1_l8_1_HTV6LCKAHHB1AD.jpg

SelfCare_p1_l8_1_HTV6LCKAHHB1AD.jpg

340 ms

Athleisure_p1_l9_1_LT7Y6K0ZRU91A1.jpg

Athleisure_p1_l9_1_LT7Y6K0ZRU91A1.jpg

401 ms

EcoAware_p1_l10_1_FT9WPZBBTUQ4BM.jpg

EcoAware_p1_l10_1_FT9WPZBBTUQ4BM.jpg

358 ms

WorkfromHo_p1_l11_1_JWRDH6X32O49DY.jpg

WorkfromHo_p1_l11_1_JWRDH6X32O49DY.jpg

400 ms

UniqueIdea_p1_l12_1_VSNCJPU1F652YL.jpg

UniqueIdea_p1_l12_1_VSNCJPU1F652YL.jpg

362 ms

PremierBag_p1_l13_1_8KB82TETF4153X.jpg

PremierBag_p1_l13_1_8KB82TETF4153X.jpg

398 ms

Personaliz_p1_l14_1_NEA7E6FZQ0O19K.jpg

Personaliz_p1_l14_1_NEA7E6FZQ0O19K.jpg

422 ms

GiveBack_p1_l15_1_JXDXM9CWQ2Z41X.jpg

GiveBack_p1_l15_1_JXDXM9CWQ2Z41X.jpg

403 ms

AwardsReco_p1_l16_1_X5VTPD7CBNNC93.jpg

AwardsReco_p1_l16_1_X5VTPD7CBNNC93.jpg

420 ms

Asi48926934_300x.jpg

Asi48926934_300x.jpg

460 ms

Asi49330144_300x.jpg

Asi49330144_300x.jpg

422 ms

Asi49427135_300x.jpg

Asi49427135_300x.jpg

423 ms

Asi48979775_300x.jpg

Asi48979775_300x.jpg

442 ms

Asi48546566_300x.jpg

Asi48546566_300x.jpg

443 ms

Asi305126454_300x.jpg

Asi305126454_300x.jpg

503 ms

Asi49335773_300x.jpg

Asi49335773_300x.jpg

443 ms

Asi49330159_300x.jpg

Asi49330159_300x.jpg

462 ms

Asi48546553_300x.jpg

Asi48546553_300x.jpg

463 ms

Asi49428942_300x.jpg

Asi49428942_300x.jpg

464 ms

Asi49428909_300x.jpg

Asi49428909_300x.jpg

500 ms

Asi302865932_300x.jpg

Asi302865932_300x.jpg

481 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrQ.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrQ.ttf

22 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVs9pbCIPrQ.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVs9pbCIPrQ.ttf

30 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

90 ms

flaticon.woff

flaticon.woff

83 ms

KFOlCnqEu92Fr1MmWUlfBBc9.ttf

KFOlCnqEu92Fr1MmWUlfBBc9.ttf

68 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

69 ms

recaptcha__en.js

recaptcha__en.js

56 ms

api.js

api.js

9 ms

Accessibility Review

mackellarmarketing.com accessibility score

74

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

mackellarmarketing.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

mackellarmarketing.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mackellarmarketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Mackellarmarketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

mackellarmarketing.com

Open Graph data is detected on the main page of Mac Kellar Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: