Tools & Wizards About Us
madeinbritain.org screenshot

Report Summary

  • 59

    Performance

    Renders faster than
    74% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

madeinbritain.org

The official Trademark for British manufacturing - Made in Britain

Page Load Speed

2.4 sec in total

First Response

179 ms

Resources Loaded

1.9 sec

Page Rendered

307 ms

madeinbritain.org screenshot

About Website

Click here to check amazing Made In Britain content. Otherwise, check out these important facts you probably never knew about madeinbritain.org

Made in Britain supports and promotes British manufacturing, enabling buyers and consumers at home and abroad to identify British-made products.

Visit madeinbritain.org

Key Findings

We analyzed Madeinbritain.org page load time and found that the first response time was 179 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

madeinbritain.org performance score

59

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

31/100

10%

LCP (Largest Contentful Paint)

Value4.5 s

36/100

25%

SI (Speed Index)

Value4.8 s

67/100

10%

TBT (Total Blocking Time)

Value30 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.613

10/100

15%

TTI (Time to Interactive)

Value4.5 s

83/100

10%

Network Requests Diagram

madeinbritain.org

179 ms

www.madeinbritain.org

789 ms

style.css

77 ms

jquery-2.1.4.min.js

155 ms

website.min.js

223 ms

Our browser made a total of 34 requests to load all elements on the main page. We found that 32% of them (11 requests) were addressed to the original Madeinbritain.org, 38% (13 requests) were made to 4901c9a68afe5335e6e4-db1f2fb3412da0a5d3b1eb774ded92cd.ssl.cf3.rackcdn.com and 12% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (789 ms) belongs to the original domain Madeinbritain.org.

Page Optimization Overview & Recommendations

Page size can be reduced by 103.2 kB (8%)

Content Size

1.3 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Madeinbritain.org main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 31.5 kB

  • Original 38.1 kB
  • After minification 33.1 kB
  • After compression 6.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 5.1 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 31.5 kB or 83% of the original size.

Image Optimization

-6%

Potential reduce by 68.9 kB

  • Original 1.2 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Made In Britain images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 209 B

  • Original 39.9 kB
  • After minification 39.9 kB
  • After compression 39.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-11%

Potential reduce by 2.6 kB

  • Original 23.9 kB
  • After minification 23.9 kB
  • After compression 21.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Madeinbritain.org needs all CSS files to be minified and compressed as it can save up to 2.6 kB or 11% of the original size.

Requests Breakdown

Number of requests can be reduced by 6 (22%)

Requests Now

27

After Optimization

21

  • Images
  • JavaScript
  • CSS

The browser has sent 27 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Made In Britain. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

madeinbritain.org

madeinbritain.org

179 ms

www.madeinbritain.org

www.madeinbritain.org

789 ms

style.css

style.css

77 ms

jquery-2.1.4.min.js

jquery-2.1.4.min.js

155 ms

website.min.js

website.min.js

223 ms

slick.min.js

slick.min.js

229 ms

f83e43c3-4038-4a84-b08b-bcc739ce1ed7.js

f83e43c3-4038-4a84-b08b-bcc739ce1ed7.js

535 ms

css

css

29 ms

font-awesome.min.css

font-awesome.min.css

149 ms

grid1140.css

grid1140.css

151 ms

logo.png

logo.png

99 ms

fccb80dd61f654e24d7f349affe0be865f02a86d.jpg

fccb80dd61f654e24d7f349affe0be865f02a86d.jpg

112 ms

new%20logo%20montage.jpg

new%20logo%20montage.jpg

96 ms

logo_image.png

logo_image.png

160 ms

logo_image.jpeg

logo_image.jpeg

121 ms

logo_image.jpeg

logo_image.jpeg

100 ms

0d2b9ba70ca64b1ad104c87577bfecf1c586ff39.jpg

0d2b9ba70ca64b1ad104c87577bfecf1c586ff39.jpg

139 ms

a4a1617749d47770d786a7e80d5c984e333def29.jpg

a4a1617749d47770d786a7e80d5c984e333def29.jpg

127 ms

de870db79f72ea6db15aa4b26d1df7337e0a20d3.jpg

de870db79f72ea6db15aa4b26d1df7337e0a20d3.jpg

139 ms

a5edbe882d250c7f6585e49f4f6705bef56859ab.jpg

a5edbe882d250c7f6585e49f4f6705bef56859ab.jpg

139 ms

e8841ff7992d337a5395de53c46f76535e32fbcf.jpg

e8841ff7992d337a5395de53c46f76535e32fbcf.jpg

139 ms

cfce5c0c5fdd415b97ca224fd5005bd3bca4064c.jpg

cfce5c0c5fdd415b97ca224fd5005bd3bca4064c.jpg

138 ms

6537606951c40bdf52dea7bfb1ddaf1f43805cdc.jpg

6537606951c40bdf52dea7bfb1ddaf1f43805cdc.jpg

205 ms

9ff5614cf24b6fa292b3afa71fbdde757a5af285.jpg

9ff5614cf24b6fa292b3afa71fbdde757a5af285.jpg

140 ms

54b65db77abf77eb94e310b74a16ff25785349eb.jpg

54b65db77abf77eb94e310b74a16ff25785349eb.jpg

139 ms

a8965462e49095a471d02979ffeba486ca215fa1.jpg

a8965462e49095a471d02979ffeba486ca215fa1.jpg

140 ms

5d2c0d82b66bca5fa15b2257326fa50245561219.jpg

5d2c0d82b66bca5fa15b2257326fa50245561219.jpg

141 ms

ad86c8f9cb8a32a43c41ed1308d6a1de6cfecc3b.jpg

ad86c8f9cb8a32a43c41ed1308d6a1de6cfecc3b.jpg

140 ms

S6uyw4BMUTPHjx4wWw.ttf

S6uyw4BMUTPHjx4wWw.ttf

66 ms

S6u9w4BMUTPHh7USSwiPHA.ttf

S6u9w4BMUTPHh7USSwiPHA.ttf

84 ms

S6u9w4BMUTPHh6UVSwiPHA.ttf

S6u9w4BMUTPHh6UVSwiPHA.ttf

89 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

302 ms

ajax-loader.gif

ajax-loader.gif

84 ms

S6u_w4BMUTPHjxsI9w2_Gwfo.ttf

S6u_w4BMUTPHjxsI9w2_Gwfo.ttf

42 ms

Accessibility Review

madeinbritain.org accessibility score

80

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

madeinbritain.org best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

madeinbritain.org SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Madeinbritain.org can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Madeinbritain.org main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

madeinbritain.org

Open Graph data is detected on the main page of Made In Britain. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: