Tools & Wizards About Us
markenlexikon.com screenshot

Report Summary

  • 100

    Performance

    Renders faster than
    97% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

markenlexikon.com

Marke & Branding - Markenlexikon.com!

Page Load Speed

1.6 sec in total

First Response

238 ms

Resources Loaded

1.3 sec

Page Rendered

67 ms

markenlexikon.com screenshot

About Website

Visit markenlexikon.com now to see the best up-to-date Markenlexikon content for Germany and also check out these interesting facts you probably never knew about markenlexikon.com

Marke & Branding @ Markenlexikon.com, dem größten Markenportal im deutschsprachigen Raum mit Markenwissen von A bis Z: Marken, Markenführung, Markenstrategien & Co. (Karsten Kilian)

Visit markenlexikon.com

Key Findings

We analyzed Markenlexikon.com page load time and found that the first response time was 238 ms and then it took 1.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

markenlexikon.com performance score

100

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.2 s

99/100

10%

LCP (Largest Contentful Paint)

Value1.4 s

100/100

25%

SI (Speed Index)

Value1.5 s

100/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value1.2 s

100/100

10%

Network Requests Diagram

markenlexikon.com

238 ms

markenlexikon.com

410 ms

mt_style.css

194 ms

mt_script.js

292 ms

mt_dropdownC.js

293 ms

Our browser made a total of 19 requests to load all elements on the main page. We found that all of those requests were addressed to Markenlexikon.com and no external sources were called. The less responsive or slowest element that took the longest time to load (410 ms) belongs to the original domain Markenlexikon.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 29.8 kB (52%)

Content Size

57.3 kB

After Optimization

27.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Markenlexikon.com main page is 57.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. Javascripts take 18.7 kB which makes up the majority of the site volume.

HTML Optimization

-67%

Potential reduce by 3.9 kB

  • Original 5.8 kB
  • After minification 5.7 kB
  • After compression 1.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 3.9 kB or 67% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 18.6 kB
  • After minification 18.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Markenlexikon images are well optimized though.

JavaScript Optimization

-76%

Potential reduce by 14.3 kB

  • Original 18.7 kB
  • After minification 15.4 kB
  • After compression 4.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 14.3 kB or 76% of the original size.

CSS Optimization

-82%

Potential reduce by 11.6 kB

  • Original 14.1 kB
  • After minification 12.0 kB
  • After compression 2.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Markenlexikon.com needs all CSS files to be minified and compressed as it can save up to 11.6 kB or 82% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

17

After Optimization

17

  • Images
  • JavaScript
  • CSS

The browser has sent 17 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Markenlexikon. According to our analytics all requests are already optimized.

Network Requests Diagram

markenlexikon.com

markenlexikon.com

238 ms

markenlexikon.com

markenlexikon.com

410 ms

mt_style.css

mt_style.css

194 ms

mt_script.js

mt_script.js

292 ms

mt_dropdownC.js

mt_dropdownC.js

293 ms

mt_dropdown_initialize.js

mt_dropdown_initialize.js

304 ms

1-0.gif

1-0.gif

100 ms

1-1.gif

1-1.gif

103 ms

2-0.gif

2-0.gif

99 ms

2-1.gif

2-1.gif

136 ms

3-0.gif

3-0.gif

196 ms

3-1.gif

3-1.gif

197 ms

4-0.gif

4-0.gif

203 ms

4-1.gif

4-1.gif

237 ms

5-0.gif

5-0.gif

292 ms

5-1.gif

5-1.gif

293 ms

titelbild_oben.jpg

titelbild_oben.jpg

295 ms

titelbild_mitte_1.jpg

titelbild_mitte_1.jpg

298 ms

titelbild_unten.jpg

titelbild_unten.jpg

304 ms

Accessibility Review

markenlexikon.com accessibility score

91

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

markenlexikon.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

markenlexikon.com SEO score

77

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Markenlexikon.com can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Markenlexikon.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

markenlexikon.com

Open Graph description is not detected on the main page of Markenlexikon. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: