Tools & Wizards About Us
marketinglab.agency screenshot

Report Summary

  • 67

    Performance

    Renders faster than
    79% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

marketinglab.agency

Marketing Lab Agency | Digital Marketing Agency in Melbourne

Page Load Speed

9.9 sec in total

First Response

109 ms

Resources Loaded

6.1 sec

Page Rendered

3.7 sec

marketinglab.agency screenshot

About Website

Click here to check amazing Marketing Lab content. Otherwise, check out these important facts you probably never knew about marketinglab.agency

Marketing Lab is your trusted small business marketing agency in Melbourne, VIC. Grow your business with our expert strategies and services. Call us!

Visit marketinglab.agency

Key Findings

We analyzed Marketinglab.agency page load time and found that the first response time was 109 ms and then it took 9.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

marketinglab.agency performance score

67

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

45/100

10%

LCP (Largest Contentful Paint)

Value6.7 s

7/100

25%

SI (Speed Index)

Value4.4 s

74/100

10%

TBT (Total Blocking Time)

Value120 ms

97/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value3.6 s

91/100

10%

Network Requests Diagram

marketinglab.agency

109 ms

marketinglab.com.au

1164 ms

Site-logo-white.png

182 ms

new-1.png

184 ms

google-partner24.png

199 ms

Our browser made a total of 182 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Marketinglab.agency, 81% (148 requests) were made to Marketinglab.com.au and 5% (9 requests) were made to Youtube.com. The less responsive or slowest element that took the longest time to load (2.2 sec) relates to the external source Marketinglab.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.0 MB (12%)

Content Size

8.4 MB

After Optimization

7.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Marketinglab.agency main page is 8.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 6.9 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 759.3 kB

  • Original 855.4 kB
  • After minification 838.5 kB
  • After compression 96.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 759.3 kB or 89% of the original size.

Image Optimization

-4%

Potential reduce by 247.0 kB

  • Original 6.9 MB
  • After minification 6.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Marketing Lab images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 2.6 kB

  • Original 529.6 kB
  • After minification 529.5 kB
  • After compression 526.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 773 B

  • Original 170.0 kB
  • After minification 170.0 kB
  • After compression 169.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marketinglab.agency has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 21 (13%)

Requests Now

166

After Optimization

145

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 166 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketing Lab. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

marketinglab.agency

marketinglab.agency

109 ms

marketinglab.com.au

marketinglab.com.au

1164 ms

Site-logo-white.png

Site-logo-white.png

182 ms

new-1.png

new-1.png

184 ms

google-partner24.png

google-partner24.png

199 ms

meta-partner.png

meta-partner.png

205 ms

theshift-img.png

theshift-img.png

209 ms

watch.png

watch.png

206 ms

looping-logo1.png

looping-logo1.png

195 ms

looping-logo3.png

looping-logo3.png

193 ms

looping-logo4.png

looping-logo4.png

203 ms

looping-logo5.png

looping-logo5.png

207 ms

looping-logo6.png

looping-logo6.png

215 ms

looping-logo10.png

looping-logo10.png

215 ms

looping-logo7.png

looping-logo7.png

238 ms

looping-logo8.png

looping-logo8.png

218 ms

looping-logo9.png

looping-logo9.png

220 ms

looping-logo11.png

looping-logo11.png

230 ms

looping-logo12.png

looping-logo12.png

227 ms

looping-logo13.png

looping-logo13.png

228 ms

looping-logo2.png

looping-logo2.png

232 ms

looping-logo14.png

looping-logo14.png

231 ms

looping-logo15.png

looping-logo15.png

254 ms

lazyload.min.js

lazyload.min.js

122 ms

CircularStd-Book.woff

CircularStd-Book.woff

891 ms

CircularStd-Bold.woff

CircularStd-Bold.woff

1121 ms

CircularStd-Black.woff

CircularStd-Black.woff

1121 ms

CircularStd-Bold.woff

CircularStd-Bold.woff

1120 ms

CircularStd-Book-1.woff

CircularStd-Book-1.woff

889 ms

CircularSpotifyText-Light-1.woff

CircularSpotifyText-Light-1.woff

1121 ms

CircularStd-Medium.woff

CircularStd-Medium.woff

1753 ms

fa-solid-900.woff

fa-solid-900.woff

2234 ms

fa-regular-400.woff

fa-regular-400.woff

1922 ms

CircularSpotifyText-Light.woff

CircularSpotifyText-Light.woff

2240 ms

CircularStd-Medium.woff

CircularStd-Medium.woff

2238 ms

PlusJakartaSans-SemiBold.ttf

PlusJakartaSans-SemiBold.ttf

1215 ms

ml-logo-1.png

ml-logo-1.png

1134 ms

strategy-planning-menu.png

strategy-planning-menu.png

1135 ms

chat-icon.png

chat-icon.png

1234 ms

light-icon.png

light-icon.png

1521 ms

zoom-icon.png

zoom-icon.png

1525 ms

marketing-campaigns-menu.png

marketing-campaigns-menu.png

1526 ms

g-icon.png

g-icon.png

1526 ms

fb-icon.png

fb-icon.png

1527 ms

linkedin-icon.png

linkedin-icon.png

1528 ms

insta-icon.png

insta-icon.png

1529 ms

web-dev-menu.png

web-dev-menu.png

1530 ms

wordpress-icon.png

wordpress-icon.png

1623 ms

shopify-icon.png

shopify-icon.png

1630 ms

apple-icon.png

apple-icon.png

1630 ms

sndroid-icon.png

sndroid-icon.png

1632 ms

crm-menu.png

crm-menu.png

1633 ms

message-icon.png

message-icon.png

1635 ms

graph-icno.png

graph-icno.png

1634 ms

robot-icon.png

robot-icon.png

1796 ms

cro-img-1.png

cro-img-1.png

1803 ms

cro-icon-1.png

cro-icon-1.png

1799 ms

cro-icon-2.png

cro-icon-2.png

1801 ms

cro-icon-3.png

cro-icon-3.png

1802 ms

mG5g0qth

mG5g0qth

684 ms

EknVimJbzSk

EknVimJbzSk

109 ms

09l-wf5oX9c

09l-wf5oX9c

510 ms

Kkvr7mlsCGc

Kkvr7mlsCGc

565 ms

e-webstore.png

e-webstore.png

1798 ms

www-player.css

www-player.css

19 ms

www-embed-player.js

www-embed-player.js

17 ms

base.js

base.js

71 ms

ad_status.js

ad_status.js

372 ms

FaW0q-y8JjmoU9T0UDvbGph-S7KEa5MvRd-6bYW3ujg.js

FaW0q-y8JjmoU9T0UDvbGph-S7KEa5MvRd-6bYW3ujg.js

427 ms

embed.js

embed.js

91 ms

messages

messages

314 ms

app.css

app.css

386 ms

app.js

app.js

816 ms

cast_sender.js

cast_sender.js

444 ms

jquery-ui.css

jquery-ui.css

313 ms

jquery.cookie.min.js

jquery.cookie.min.js

381 ms

jquery-ui.js

jquery-ui.js

407 ms

wordpress-icon.png

wordpress-icon.png

1038 ms

id

id

296 ms

shopify-icon.png

shopify-icon.png

1040 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

148 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

149 ms

custom-icon.png

custom-icon.png

808 ms

woo-icon.png

woo-icon.png

809 ms

LP-teardown-icon.png

LP-teardown-icon.png

812 ms

website-CRO.png

website-CRO.png

809 ms

Create

Create

451 ms

Create

Create

454 ms

Create

Create

554 ms

Phone-icon.png

Phone-icon.png

683 ms

placeholder.png

placeholder.png

682 ms

techni-logo.png

techni-logo.png

582 ms

lock_logo_white.svg

lock_logo_white.svg

109 ms

email_capture_error_icon.svg

email_capture_error_icon.svg

111 ms

Techni-img.png

Techni-img.png

296 ms

67-icon.png

67-icon.png

297 ms

30-icon.png

30-icon.png

292 ms

111-icon.png

111-icon.png

292 ms

koenig-logo.png

koenig-logo.png

292 ms

koenig-img.png

koenig-img.png

292 ms

13-icon.png

13-icon.png

293 ms

64-icon.png

64-icon.png

577 ms

38-icon.png

38-icon.png

199 ms

rbc-logo.png

rbc-logo.png

482 ms

Reliable-bath-img.png

Reliable-bath-img.png

476 ms

300-icon.png

300-icon.png

478 ms

69-icon.png

69-icon.png

476 ms

40-icon.png

40-icon.png

478 ms

O3D-logo.png

O3D-logo.png

477 ms

objective-3D-img.png

objective-3D-img.png

479 ms

68-icon.png

68-icon.png

319 ms

GenerateIT

GenerateIT

462 ms

GenerateIT

GenerateIT

465 ms

26-icon.png

26-icon.png

319 ms

89-icon.png

89-icon.png

312 ms

logo-aupost.png

logo-aupost.png

318 ms

logo-boeing.png

logo-boeing.png

322 ms

logo-glencore.png

logo-glencore.png

317 ms

logo-ford.png

logo-ford.png

317 ms

logo-autinhealth.png

logo-autinhealth.png

318 ms

logo-downer.png

logo-downer.png

316 ms

logo-fisher_paykel.png

logo-fisher_paykel.png

317 ms

logo-resmed.png

logo-resmed.png

317 ms

sebnik-img1.png

sebnik-img1.png

319 ms

sebnik-img2.png

sebnik-img2.png

317 ms

sebnik-img3.png

sebnik-img3.png

318 ms

cro-img.png

cro-img.png

319 ms

cro-icon.png

cro-icon.png

322 ms

ppc-img.png

ppc-img.png

319 ms

ppc-icon.png

ppc-icon.png

318 ms

seo-img.png

seo-img.png

322 ms

seo-icon.png

seo-icon.png

319 ms

slide-8.jpg

slide-8.jpg

316 ms

slide-9.jpg

slide-9.jpg

318 ms

slide-10.jpeg

slide-10.jpeg

1212 ms

slide-1.jpg

slide-1.jpg

318 ms

GenerateIT

GenerateIT

161 ms

slide-2.jpg

slide-2.jpg

123 ms

slide-3.jpg

slide-3.jpg

123 ms

slide-4.jpg

slide-4.jpg

130 ms

slide-5.jpg

slide-5.jpg

123 ms

slide-6.jpg

slide-6.jpg

121 ms

slide-7.jpg

slide-7.jpg

122 ms

sebnik-img4.png

sebnik-img4.png

124 ms

loopingimg-img3.png

loopingimg-img3.png

128 ms

loopingimg-img2.png

loopingimg-img2.png

125 ms

loopingimg-img1.png

loopingimg-img1.png

121 ms

growthclub.png

growthclub.png

124 ms

testi-O3D.png

testi-O3D.png

126 ms

testi-awc.png

testi-awc.png

123 ms

testi-hudson.png

testi-hudson.png

122 ms

testi-rbc.png

testi-rbc.png

125 ms

shopify-logo.png

shopify-logo.png

122 ms

woocommere-logo.png

woocommere-logo.png

124 ms

wordpress-logo.png

wordpress-logo.png

124 ms

cart-logo.png

cart-logo.png

122 ms

hot-jar-logo.png

hot-jar-logo.png

122 ms

meta-logo.png

meta-logo.png

131 ms

highlevel-logo.png

highlevel-logo.png

129 ms

active-campaign.png

active-campaign.png

129 ms

Semrush-logo.png

Semrush-logo.png

127 ms

google-analytic-logo.png

google-analytic-logo.png

125 ms

hubspot-logo.png

hubspot-logo.png

149 ms

team.png

team.png

151 ms

blog1.png

blog1.png

1887 ms

blog3.png

blog3.png

130 ms

adultstore-blogpost-1280x720-1.jpg

adultstore-blogpost-1280x720-1.jpg

147 ms

blog2.png

blog2.png

148 ms

certi-corp.png

certi-corp.png

146 ms

metapartnerfooter.png

metapartnerfooter.png

180 ms

gpartner-footer.png

gpartner-footer.png

176 ms

sdk.js

sdk.js

74 ms

720_3.jpg

720_3.jpg

203 ms

ml-logo-footer.png

ml-logo-footer.png

89 ms

in-social.png

in-social.png

88 ms

fb-social.png

fb-social.png

89 ms

ig-social.png

ig-social.png

87 ms

yt-social.png

yt-social.png

87 ms

ml-logo.png

ml-logo.png

89 ms

sdk.js

sdk.js

22 ms

log_event

log_event

22 ms

log_event

log_event

23 ms

Accessibility Review

marketinglab.agency accessibility score

85

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

marketinglab.agency best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

marketinglab.agency SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketinglab.agency can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Marketinglab.agency main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

marketinglab.agency

Open Graph data is detected on the main page of Marketing Lab. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: