Report Summary

  • 28

    Performance

    Renders faster than
    47% of other websites

  • 61

    Accessibility

    Visual factors better than
    that of 27% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

marketingmadesimple.com.au

Marketing Made Simple - Digital & Event Marketing, Creative Design, Web

Page Load Speed

6.6 sec in total

First Response

1.3 sec

Resources Loaded

5 sec

Page Rendered

220 ms

marketingmadesimple.com.au screenshot

About Website

Visit marketingmadesimple.com.au now to see the best up-to-date Marketing Made Simple content and also check out these interesting facts you probably never knew about marketingmadesimple.com.au

At Marketing Made Simple we empower businesses to grow through innovative marketing campaigns. Talk to us today to see how we can grow your brand.

Visit marketingmadesimple.com.au

Key Findings

We analyzed Marketingmadesimple.com.au page load time and found that the first response time was 1.3 sec and then it took 5.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

marketingmadesimple.com.au performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value9.9 s

0/100

10%

LCP (Largest Contentful Paint)

Value10.9 s

0/100

25%

SI (Speed Index)

Value20.5 s

0/100

10%

TBT (Total Blocking Time)

Value680 ms

43/100

30%

CLS (Cumulative Layout Shift)

Value0.019

100/100

15%

TTI (Time to Interactive)

Value17.3 s

4/100

10%

Network Requests Diagram

marketingmadesimple.com.au

1315 ms

css

27 ms

prettyPhoto.css

240 ms

font-awesome.css

468 ms

ut-responsive-grid.css

465 ms

Our browser made a total of 52 requests to load all elements on the main page. We found that 94% of them (49 requests) were addressed to the original Marketingmadesimple.com.au, 4% (2 requests) were made to Fonts.gstatic.com and 2% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.9 sec) belongs to the original domain Marketingmadesimple.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.0 MB (66%)

Content Size

1.5 MB

After Optimization

509.9 kB

In fact, the total size of Marketingmadesimple.com.au main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. CSS take 690.4 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 17.1 kB

  • Original 21.8 kB
  • After minification 21.0 kB
  • After compression 4.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 17.1 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 6 B

  • Original 255.6 kB
  • After minification 255.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Marketing Made Simple images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 388.1 kB

  • Original 551.1 kB
  • After minification 524.9 kB
  • After compression 163.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 388.1 kB or 70% of the original size.

CSS Optimization

-87%

Potential reduce by 603.7 kB

  • Original 690.4 kB
  • After minification 563.7 kB
  • After compression 86.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marketingmadesimple.com.au needs all CSS files to be minified and compressed as it can save up to 603.7 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 45 (94%)

Requests Now

48

After Optimization

3

The browser has sent 48 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketing Made Simple. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 22 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

marketingmadesimple.com.au accessibility score

61

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

marketingmadesimple.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

marketingmadesimple.com.au SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketingmadesimple.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Marketingmadesimple.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Marketing Made Simple. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: