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mass-appeal.co.uk screenshot

Report Summary

  • 32

    Performance

    Renders faster than
    52% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

mass-appeal.co.uk

SEO Company Bournemouth - Digital Marketing Agency Dorset - SEO Services Poole UK

Page Load Speed

4 sec in total

First Response

126 ms

Resources Loaded

2 sec

Page Rendered

1.8 sec

mass-appeal.co.uk screenshot

About Website

Welcome to mass-appeal.co.uk homepage info - get ready to check Mass Appeal best content right away, or after learning these important things about mass-appeal.co.uk

Adaptive are a results based SEO Company and Digital Agency in Bournemouth & London. We offer guaranteed campaigns & FREE strategy sessions.

Visit mass-appeal.co.uk

Key Findings

We analyzed Mass-appeal.co.uk page load time and found that the first response time was 126 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

mass-appeal.co.uk performance score

32

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.4 s

6/100

10%

LCP (Largest Contentful Paint)

Value5.6 s

17/100

25%

SI (Speed Index)

Value8.1 s

21/100

10%

TBT (Total Blocking Time)

Value900 ms

31/100

30%

CLS (Cumulative Layout Shift)

Value0.005

100/100

15%

TTI (Time to Interactive)

Value15.3 s

7/100

10%

Network Requests Diagram

mass-appeal.co.uk

126 ms

adaptiveseo.co.uk

70 ms

livechat-icons.css

66 ms

style.css

304 ms

passster-public.min.css

52 ms

Our browser made a total of 142 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Mass-appeal.co.uk, 68% (97 requests) were made to Adaptiveseo.co.uk and 26% (37 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Adaptiveseo.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 4.3 MB (69%)

Content Size

6.3 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Mass-appeal.co.uk main page is 6.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 4.8 MB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 722.5 kB

  • Original 796.4 kB
  • After minification 778.5 kB
  • After compression 73.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 722.5 kB or 91% of the original size.

Image Optimization

-75%

Potential reduce by 3.6 MB

  • Original 4.8 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Mass Appeal needs image optimization as it can save up to 3.6 MB or 75% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 1.5 kB

  • Original 444.5 kB
  • After minification 444.4 kB
  • After compression 443.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 2.5 kB

  • Original 287.4 kB
  • After minification 287.1 kB
  • After compression 284.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mass-appeal.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 75 (76%)

Requests Now

99

After Optimization

24

  • Images
  • JavaScript
  • CSS

The browser has sent 99 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Mass Appeal. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 39 to 1 for JavaScripts and from 38 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

mass-appeal.co.uk

mass-appeal.co.uk

126 ms

adaptiveseo.co.uk

adaptiveseo.co.uk

70 ms

livechat-icons.css

livechat-icons.css

66 ms

style.css

style.css

304 ms

passster-public.min.css

passster-public.min.css

52 ms

public-main.css

public-main.css

59 ms

animate.min.css

animate.min.css

57 ms

style.css

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52 ms

public.css

public.css

87 ms

style.css

style.css

77 ms

ekiticons.css

ekiticons.css

81 ms

jet-elements.css

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91 ms

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101 ms

frontend.min.css

frontend.min.css

98 ms

swiper.min.css

swiper.min.css

416 ms

e-swiper.min.css

e-swiper.min.css

120 ms

font-awesome.min.css

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91 ms

frontend.min.css

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93 ms

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121 ms

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120 ms

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133 ms

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219 ms

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148 ms

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194 ms

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203 ms

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212 ms

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208 ms

widget-styles.css

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231 ms

responsive.css

responsive.css

253 ms

css

css

71 ms

jquery.min.js

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318 ms

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277 ms

cookie.js

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261 ms

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265 ms

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278 ms

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116 ms

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373 ms

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66 ms

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111 ms

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114 ms

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290 ms

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286 ms

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259 ms

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281 ms

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303 ms

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282 ms

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waypoints.js

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256 ms

jet-elements.min.js

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296 ms

widgets-scripts.js

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animate-circle.min.js

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190 ms

elementor.js

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270 ms

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248 ms

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826 ms

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Accessibility Review

mass-appeal.co.uk accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

mass-appeal.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

mass-appeal.co.uk SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mass-appeal.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Mass-appeal.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

mass-appeal.co.uk

Open Graph data is detected on the main page of Mass Appeal. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: