Tools & Wizards About Us
mccannconnected.com screenshot

Report Summary

  • 53

    Performance

    Renders faster than
    70% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

mccannconnected.com

McCann Connected | Digital Marketing Agency Manchester

Page Load Speed

2.2 sec in total

First Response

160 ms

Resources Loaded

1.8 sec

Page Rendered

211 ms

mccannconnected.com screenshot

About Website

Visit mccannconnected.com now to see the best up-to-date Mc Cann Connected content and also check out these interesting facts you probably never knew about mccannconnected.com

McCann Connected is an award-winning digital marketing agency. See how our SEO, PPC, content and analytics services can transform your business today.

Visit mccannconnected.com

Key Findings

We analyzed Mccannconnected.com page load time and found that the first response time was 160 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

mccannconnected.com performance score

53

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

45/100

10%

LCP (Largest Contentful Paint)

Value8.7 s

1/100

25%

SI (Speed Index)

Value5.6 s

52/100

10%

TBT (Total Blocking Time)

Value220 ms

87/100

30%

CLS (Cumulative Layout Shift)

Value0.012

100/100

15%

TTI (Time to Interactive)

Value10.4 s

24/100

10%

Network Requests Diagram

mccannconnected.com

160 ms

experience

530 ms

jquery-3.2.1.min.js

17 ms

zbq3puv.js

170 ms

app.css

248 ms

Our browser made a total of 43 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Mccannconnected.com, 49% (21 requests) were made to Mccannmanchester.com and 26% (11 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (777 ms) relates to the external source Mccannmanchester.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 424.2 kB (43%)

Content Size

978.3 kB

After Optimization

554.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Mccannconnected.com main page is 978.3 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 522.1 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 108.0 kB

  • Original 139.3 kB
  • After minification 137.7 kB
  • After compression 31.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 108.0 kB or 78% of the original size.

Image Optimization

-4%

Potential reduce by 10.4 kB

  • Original 249.3 kB
  • After minification 238.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Mc Cann Connected images are well optimized though.

JavaScript Optimization

-47%

Potential reduce by 247.6 kB

  • Original 522.1 kB
  • After minification 509.0 kB
  • After compression 274.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 247.6 kB or 47% of the original size.

CSS Optimization

-86%

Potential reduce by 58.3 kB

  • Original 67.6 kB
  • After minification 67.5 kB
  • After compression 9.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mccannconnected.com needs all CSS files to be minified and compressed as it can save up to 58.3 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 23 (74%)

Requests Now

31

After Optimization

8

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 31 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Mc Cann Connected. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

mccannconnected.com

mccannconnected.com

160 ms

experience

experience

530 ms

jquery-3.2.1.min.js

jquery-3.2.1.min.js

17 ms

zbq3puv.js

zbq3puv.js

170 ms

app.css

app.css

248 ms

gtm.js

gtm.js

86 ms

require.js

require.js

324 ms

connected-collage.jpg

connected-collage.jpg

777 ms

black-exp-logo-shine-br.jpg

black-exp-logo-shine-br.jpg

395 ms

icon-menu__menu.svg

icon-menu__menu.svg

304 ms

icon-home.svg

icon-home.svg

303 ms

icon-logo.svg

icon-logo.svg

387 ms

icon-facebook.svg

icon-facebook.svg

386 ms

icon-instagram.svg

icon-instagram.svg

434 ms

icon-linkedin.svg

icon-linkedin.svg

438 ms

otSDKStub.js

otSDKStub.js

45 ms

main.js

main.js

238 ms

d

d

21 ms

d

d

107 ms

d

d

33 ms

d

d

44 ms

d

d

21 ms

d

d

131 ms

d

d

41 ms

d

d

118 ms

d

d

41 ms

d

d

101 ms

fc672a63-49ce-41dc-bf52-c5c305e9055f.json

fc672a63-49ce-41dc-bf52-c5c305e9055f.json

25 ms

otBannerSdk.js

otBannerSdk.js

15 ms

en.json

en.json

24 ms

otFlat.json

otFlat.json

13 ms

otPcCenter.json

otPcCenter.json

133 ms

p.gif

p.gif

28 ms

nav.js

nav.js

118 ms

map.js

map.js

114 ms

carousel.js

carousel.js

116 ms

vimeo.js

vimeo.js

116 ms

youtube.js

youtube.js

114 ms

homepage.js

homepage.js

210 ms

work.js

work.js

210 ms

js

js

66 ms

vimeo.min.js

vimeo.min.js

96 ms

jquery-3.2.1.js

jquery-3.2.1.js

398 ms

Accessibility Review

mccannconnected.com accessibility score

75

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

mccannconnected.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

mccannconnected.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mccannconnected.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Mccannconnected.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

mccannconnected.com

Open Graph description is not detected on the main page of Mc Cann Connected. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: