Tools & Wizards About Us
memorymarketing.co.uk screenshot

Report Summary

  • 55

    Performance

    Renders faster than
    72% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

memorymarketing.co.uk

Marketing & comms for children's activity providers | Memory Marketing

Page Load Speed

4.9 sec in total

First Response

76 ms

Resources Loaded

4.4 sec

Page Rendered

429 ms

memorymarketing.co.uk screenshot

About Website

Click here to check amazing Memory Marketing content. Otherwise, check out these important facts you probably never knew about memorymarketing.co.uk

Helping children's activity providers grow with marketing & comms that work harder. Get in touch & let's make your marketing memorable!

Visit memorymarketing.co.uk

Key Findings

We analyzed Memorymarketing.co.uk page load time and found that the first response time was 76 ms and then it took 4.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

memorymarketing.co.uk performance score

55

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.6 s

33/100

10%

LCP (Largest Contentful Paint)

Value7.8 s

3/100

25%

SI (Speed Index)

Value7.4 s

28/100

10%

TBT (Total Blocking Time)

Value180 ms

91/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value6.5 s

58/100

10%

Network Requests Diagram

memorymarketing.co.uk

76 ms

memorymarketing.co.uk

2907 ms

js

75 ms

style.min.css

98 ms

front.min.css

361 ms

Our browser made a total of 82 requests to load all elements on the main page. We found that 73% of them (60 requests) were addressed to the original Memorymarketing.co.uk, 22% (18 requests) were made to Fonts.gstatic.com and 2% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (2.9 sec) belongs to the original domain Memorymarketing.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 95.0 kB (7%)

Content Size

1.3 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Memorymarketing.co.uk main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 68.7 kB

  • Original 86.5 kB
  • After minification 84.8 kB
  • After compression 17.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 68.7 kB or 79% of the original size.

Image Optimization

-1%

Potential reduce by 10.2 kB

  • Original 1.0 MB
  • After minification 991.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Memory Marketing images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 6.4 kB

  • Original 117.8 kB
  • After minification 117.8 kB
  • After compression 111.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-7%

Potential reduce by 9.6 kB

  • Original 135.8 kB
  • After minification 135.8 kB
  • After compression 126.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Memorymarketing.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 38 (62%)

Requests Now

61

After Optimization

23

  • Images
  • JavaScript
  • CSS

The browser has sent 61 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Memory Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

memorymarketing.co.uk

memorymarketing.co.uk

76 ms

memorymarketing.co.uk

memorymarketing.co.uk

2907 ms

js

js

75 ms

style.min.css

style.min.css

98 ms

front.min.css

front.min.css

361 ms

sfsi-style.css

sfsi-style.css

364 ms

style.css

style.css

448 ms

js.css

js.css

358 ms

prettyPhoto.css

prettyPhoto.css

360 ms

superfish.css

superfish.css

189 ms

woocommerce.css

woocommerce.css

278 ms

spinkit.css

spinkit.css

369 ms

rotating-plane.css

rotating-plane.css

461 ms

all.min.css

all.min.css

454 ms

font-awesome.min.css

font-awesome.min.css

457 ms

icon-font.min.css

icon-font.min.css

117 ms

css

css

39 ms

js_composer.min.css

js_composer.min.css

628 ms

frontend-gtag.min.js

frontend-gtag.min.js

459 ms

jquery.min.js

jquery.min.js

623 ms

jquery-migrate.min.js

jquery-migrate.min.js

543 ms

css

css

52 ms

animate.min.css

animate.min.css

544 ms

front.min.js

front.min.js

548 ms

core.min.js

core.min.js

559 ms

modernizr.custom.min.js

modernizr.custom.min.js

711 ms

jquery.shuffle.min.js

jquery.shuffle.min.js

712 ms

random-shuffle-min.js

random-shuffle-min.js

713 ms

custom.js

custom.js

712 ms

jquery.actual.js

jquery.actual.js

737 ms

hoverIntent.min.js

hoverIntent.min.js

736 ms

superfish.js

superfish.js

737 ms

jquery.waitforimages.min.js

jquery.waitforimages.min.js

738 ms

waypoints.min.js

waypoints.min.js

737 ms

jquery.isotope.js

jquery.isotope.js

760 ms

functions.js

functions.js

814 ms

jquery.scrollTo.js

jquery.scrollTo.js

815 ms

jquery.prettyPhoto.js

jquery.prettyPhoto.js

816 ms

theme_trust.js

theme_trust.js

813 ms

js_composer_front.min.js

js_composer_front.min.js

830 ms

skrollr.min.js

skrollr.min.js

853 ms

vc-waypoints.min.js

vc-waypoints.min.js

905 ms

Memory-Marketing-Master-Horzontal-white-Aug-19.png

Memory-Marketing-Master-Horzontal-white-Aug-19.png

244 ms

Memory-Marketing-Master-Horzontal-Aug-19.png

Memory-Marketing-Master-Horzontal-Aug-19.png

173 ms

making_group2-700x667.jpg

making_group2-700x667.jpg

325 ms

baby_music-700x667.jpg

baby_music-700x667.jpg

413 ms

kidmessy-700x667.jpg

kidmessy-700x667.jpg

410 ms

abdomen-active-activity-700x667.jpg

abdomen-active-activity-700x667.jpg

303 ms

Logo-orange.jpg

Logo-orange.jpg

326 ms

logo-brown.jpg

logo-brown.jpg

327 ms

logo-green.jpg

logo-green.jpg

304 ms

Logo-blue-2.jpg

Logo-blue-2.jpg

344 ms

logo-green-1.jpg

logo-green-1.jpg

417 ms

pregnantswim-700x700.jpg

pregnantswim-700x700.jpg

667 ms

dancing_toddlersh-700x700.jpg

dancing_toddlersh-700x700.jpg

426 ms

group_first-700x700.jpg

group_first-700x700.jpg

437 ms

music-kids-700x700.jpg

music-kids-700x700.jpg

583 ms

thin_twitter.png

thin_twitter.png

413 ms

thin_instagram.png

thin_instagram.png

414 ms

thin_linkedin.png

thin_linkedin.png

415 ms

Memory-Marketing-Master-Horzontal-Aug-19-300x65.png

Memory-Marketing-Master-Horzontal-Aug-19-300x65.png

378 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4uaVc.ttf

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50 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4uaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4uaVc.ttf

91 ms

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memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4uaVc.ttf

131 ms

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103 ms

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132 ms

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132 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk8ZkWV4exQ.ttf

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130 ms

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132 ms

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131 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

561 ms

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53 ms

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52 ms

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53 ms

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53 ms

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53 ms

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53 ms

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60 ms

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61 ms

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1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvao7CIPrQ.ttf

61 ms

elephpinkmiddle9.jpg

elephpinkmiddle9.jpg

287 ms

Baby-Swimming_exp.jpg

Baby-Swimming_exp.jpg

384 ms

Accessibility Review

memorymarketing.co.uk accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

memorymarketing.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

memorymarketing.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Memorymarketing.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Memorymarketing.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

memorymarketing.co.uk

Open Graph data is detected on the main page of Memory Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: