Tools & Wizards About Us
microad.co.jp screenshot

Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

microad.co.jp

株式会社マイクロアド

Page Load Speed

2.6 sec in total

First Response

41 ms

Resources Loaded

2.3 sec

Page Rendered

196 ms

microad.co.jp screenshot

About Website

Visit microad.co.jp now to see the best up-to-date Microad content for Japan and also check out these interesting facts you probably never knew about microad.co.jp

マイクロアドはデータとテクノロジーをかけ合わせたマーケティングプラットフォームを提供する会社です。「Redesigning the Future Life」という想いを掲げ、広告やコミュニケーションだけではなく、人々の未来の暮らしそのものを再デザインしてまいります。

Visit microad.co.jp

Key Findings

We analyzed Microad.co.jp page load time and found that the first response time was 41 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

microad.co.jp performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

67/100

10%

LCP (Largest Contentful Paint)

Value11.7 s

0/100

25%

SI (Speed Index)

Value8.0 s

22/100

10%

TBT (Total Blocking Time)

Value580 ms

51/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value10.8 s

22/100

10%

Network Requests Diagram

www.microad.co.jp

41 ms

font.css

821 ms

main.css

863 ms

head.js

11 ms

header.js

11 ms

Our browser made a total of 31 requests to load all elements on the main page. We found that 77% of them (24 requests) were addressed to the original Microad.co.jp, 6% (2 requests) were made to In.treasuredata.com and 6% (2 requests) were made to Fast.fonts.net. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Microad.co.jp.

Page Optimization Overview & Recommendations

Page size can be reduced by 24.7 kB (3%)

Content Size

943.7 kB

After Optimization

919.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Microad.co.jp main page is 943.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 741.5 kB which makes up the majority of the site volume.

HTML Optimization

-67%

Potential reduce by 15.3 kB

  • Original 22.7 kB
  • After minification 22.2 kB
  • After compression 7.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 15.3 kB or 67% of the original size.

Image Optimization

-1%

Potential reduce by 6.1 kB

  • Original 741.5 kB
  • After minification 735.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Microad images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 106 B

  • Original 152.6 kB
  • After minification 152.6 kB
  • After compression 152.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-12%

Potential reduce by 3.2 kB

  • Original 26.9 kB
  • After minification 26.9 kB
  • After compression 23.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Microad.co.jp needs all CSS files to be minified and compressed as it can save up to 3.2 kB or 12% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (27%)

Requests Now

26

After Optimization

19

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 26 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Microad. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.microad.co.jp

www.microad.co.jp

41 ms

font.css

font.css

821 ms

main.css

main.css

863 ms

head.js

head.js

11 ms

header.js

header.js

11 ms

footer.js

footer.js

12 ms

body.js

body.js

14 ms

gtm.js

gtm.js

149 ms

blade_request_test_img

blade_request_test_img

144 ms

logo_loading.png

logo_loading.png

13 ms

logo_footer.png

logo_footer.png

122 ms

bnr_awd_redherring_g.gif

bnr_awd_redherring_g.gif

123 ms

bnr_awd_redherring_a.gif

bnr_awd_redherring_a.gif

122 ms

bnr_awd_iair.gif

bnr_awd_iair.gif

122 ms

bnr_awd_ibm.gif

bnr_awd_ibm.gif

120 ms

c22866d7-ca67-4170-a113-cae280eea669.woff

c22866d7-ca67-4170-a113-cae280eea669.woff

995 ms

c5b1c170-d8f7-41f9-85c2-0ab670780c6b.woff

c5b1c170-d8f7-41f9-85c2-0ab670780c6b.woff

1075 ms

b984f4e8-e37d-4502-bead-ffd991e64d1f.woff

b984f4e8-e37d-4502-bead-ffd991e64d1f.woff

1090 ms

343cca80-f864-4475-9357-bd86359efe6d.woff

343cca80-f864-4475-9357-bd86359efe6d.woff

1094 ms

54f6b90f-03ec-490a-9a18-43837508bb00.js

54f6b90f-03ec-490a-9a18-43837508bb00.js

42 ms

img_universe.png

img_universe.png

14 ms

img_adplatform.png

img_adplatform.png

12 ms

img_advertising.png

img_advertising.png

34 ms

img_about.jpg

img_about.jpg

35 ms

img_recruit.jpg

img_recruit.jpg

37 ms

news_medium.png

news_medium.png

39 ms

icon-blank.svg

icon-blank.svg

40 ms

td.min.js

td.min.js

41 ms

aid

aid

771 ms

mt_cjk.js

mt_cjk.js

22 ms

blade_request_test_js

blade_request_test_js

2 ms

Accessibility Review

microad.co.jp accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Best Practices

microad.co.jp best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

microad.co.jp SEO score

82

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    JA

  • Language Claimed

    JA

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Microad.co.jp can be misinterpreted by Google and other search engines. Our service has detected that Japanese is used on the page, and it matches the claimed language. Our system also found out that Microad.co.jp main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

microad.co.jp

Open Graph data is detected on the main page of Microad. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: