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momentumadvertising.com.au screenshot

Report Summary

  • 64

    Performance

    Renders faster than
    77% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

momentumadvertising.com.au

Website Design Sydney | Graphic Design Sydney | Virtual Tours Sydney | Photography Sydney - Momentum Advertising

Page Load Speed

4.5 sec in total

First Response

547 ms

Resources Loaded

3.6 sec

Page Rendered

338 ms

momentumadvertising.com.au screenshot

About Website

Welcome to momentumadvertising.com.au homepage info - get ready to check Momentum Advertising best content right away, or after learning these important things about momentumadvertising.com.au

We specialise in Website Design, 360 Virtual Tours, Graphic Design, Corporate Branding, Photography and Cheap Printing. Call us today for a free quote!

Visit momentumadvertising.com.au

Key Findings

We analyzed Momentumadvertising.com.au page load time and found that the first response time was 547 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

momentumadvertising.com.au performance score

64

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

42/100

10%

LCP (Largest Contentful Paint)

Value8.5 s

2/100

25%

SI (Speed Index)

Value5.5 s

55/100

10%

TBT (Total Blocking Time)

Value40 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value4.1 s

87/100

10%

Network Requests Diagram

momentumadvertising.com.au

547 ms

momentum.css

235 ms

jquery-1.7.1.min.js

696 ms

jquery.cycle.all.js

707 ms

jquery.color.js

467 ms

Our browser made a total of 30 requests to load all elements on the main page. We found that 93% of them (28 requests) were addressed to the original Momentumadvertising.com.au, 7% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (2.3 sec) belongs to the original domain Momentumadvertising.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 49.1 kB (4%)

Content Size

1.1 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Momentumadvertising.com.au main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-69%

Potential reduce by 10.5 kB

  • Original 15.3 kB
  • After minification 14.6 kB
  • After compression 4.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 10.5 kB or 69% of the original size.

Image Optimization

-3%

Potential reduce by 32.3 kB

  • Original 1.0 MB
  • After minification 972.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Momentum Advertising images are well optimized though.

JavaScript Optimization

-8%

Potential reduce by 6.0 kB

  • Original 79.9 kB
  • After minification 79.9 kB
  • After compression 73.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-18%

Potential reduce by 293 B

  • Original 1.6 kB
  • After minification 1.6 kB
  • After compression 1.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Momentumadvertising.com.au needs all CSS files to be minified and compressed as it can save up to 293 B or 18% of the original size.

Requests Breakdown

Number of requests can be reduced by 5 (17%)

Requests Now

29

After Optimization

24

  • Images
  • JavaScript
  • CSS

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Momentum Advertising. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

momentumadvertising.com.au

momentumadvertising.com.au

547 ms

momentum.css

momentum.css

235 ms

jquery-1.7.1.min.js

jquery-1.7.1.min.js

696 ms

jquery.cycle.all.js

jquery.cycle.all.js

707 ms

jquery.color.js

jquery.color.js

467 ms

cufon-yui.js

cufon-yui.js

466 ms

league-gothic.js

league-gothic.js

466 ms

ga.js

ga.js

61 ms

background.jpg

background.jpg

1390 ms

header-website.png

header-website.png

699 ms

header-branding.png

header-branding.png

698 ms

header-marketing.png

header-marketing.png

1159 ms

header-advertising.png

header-advertising.png

698 ms

momentumadvertising.gif

momentumadvertising.gif

235 ms

btn-home.gif

btn-home.gif

467 ms

btn-meettheteam.gif

btn-meettheteam.gif

699 ms

btn-portfolio.gif

btn-portfolio.gif

929 ms

btn-webdesign.gif

btn-webdesign.gif

930 ms

btn-branding.gif

btn-branding.gif

930 ms

btn-virtualtours.gif

btn-virtualtours.gif

931 ms

btn-photography.gif

btn-photography.gif

1160 ms

btn-graphicdesign.gif

btn-graphicdesign.gif

1161 ms

btn-print.gif

btn-print.gif

1162 ms

btn-signage.gif

btn-signage.gif

1161 ms

btn-latestnews.gif

btn-latestnews.gif

1388 ms

btn-talktous.gif

btn-talktous.gif

1390 ms

background-body.png

background-body.png

1391 ms

footer-facebook.png

footer-facebook.png

1392 ms

twitter.png

twitter.png

2318 ms

__utm.gif

__utm.gif

12 ms

Accessibility Review

momentumadvertising.com.au accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

momentumadvertising.com.au best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

momentumadvertising.com.au SEO score

77

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Momentumadvertising.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Momentumadvertising.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

momentumadvertising.com.au

Open Graph description is not detected on the main page of Momentum Advertising. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: