Tools & Wizards About Us
mishlondon.notonthehighstreet.com screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

mishlondon.notonthehighstreet.com

Online Gift Shop UK | Unique & Personalised Gifts | notonthehighstreet.com

Page Load Speed

4.9 sec in total

First Response

72 ms

Resources Loaded

2 sec

Page Rendered

2.8 sec

mishlondon.notonthehighstreet.com screenshot

About Website

Visit mishlondon.notonthehighstreet.com now to see the best up-to-date Mishlondon Notonthehighstreet content for United Kingdom and also check out these interesting facts you probably never knew about mishlondon.notonthehighstreet.com

Discover thousands of unique finds at Not on The High Street. From gifts to homeware, they’re all made or sourced by the UK’s best small businesses.

Visit mishlondon.notonthehighstreet.com

Key Findings

We analyzed Mishlondon.notonthehighstreet.com page load time and found that the first response time was 72 ms and then it took 4.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

mishlondon.notonthehighstreet.com performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

40/100

10%

LCP (Largest Contentful Paint)

Value4.0 s

50/100

25%

SI (Speed Index)

Value10.9 s

6/100

10%

TBT (Total Blocking Time)

Value1,660 ms

11/100

30%

CLS (Cumulative Layout Shift)

Value0.214

58/100

15%

TTI (Time to Interactive)

Value16.3 s

5/100

10%

Network Requests Diagram

mishlondon.notonthehighstreet.com

72 ms

mishlondon.notonthehighstreet.com

917 ms

otSDKStub.js

68 ms

polyfill.min.js

943 ms

production.min.js

39 ms

Our browser made a total of 100 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Mishlondon.notonthehighstreet.com, 46% (46 requests) were made to Static-files.notonthehighstreet.com and 26% (26 requests) were made to Cdn.notonthehighstreet.com. The less responsive or slowest element that took the longest time to load (943 ms) relates to the external source Cdnjs.cloudflare.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 479.2 kB (22%)

Content Size

2.2 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Mishlondon.notonthehighstreet.com main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 826.6 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 477.4 kB

  • Original 585.2 kB
  • After minification 584.3 kB
  • After compression 107.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 477.4 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 63 B

  • Original 826.6 kB
  • After minification 826.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Mishlondon Notonthehighstreet images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.7 kB

  • Original 785.9 kB
  • After minification 785.9 kB
  • After compression 784.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 50 B

  • Original 4.1 kB
  • After minification 4.1 kB
  • After compression 4.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mishlondon.notonthehighstreet.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 48 (50%)

Requests Now

96

After Optimization

48

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 96 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Mishlondon Notonthehighstreet. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 49 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

mishlondon.notonthehighstreet.com

mishlondon.notonthehighstreet.com

72 ms

mishlondon.notonthehighstreet.com

mishlondon.notonthehighstreet.com

917 ms

otSDKStub.js

otSDKStub.js

68 ms

polyfill.min.js

polyfill.min.js

943 ms

production.min.js

production.min.js

39 ms

production.min.js

production.min.js

47 ms

production.min.js

production.min.js

56 ms

production.min.js

production.min.js

57 ms

noths-amplify@4.1.0.js

noths-amplify@4.1.0.js

63 ms

bundle.js

bundle.js

61 ms

polyfills-78c92fac7aa8fdd8.js

polyfills-78c92fac7aa8fdd8.js

60 ms

4340.efc65ee10f08e034.js

4340.efc65ee10f08e034.js

61 ms

datadog_browser_rum.19330c289b13ad5e.js

datadog_browser_rum.19330c289b13ad5e.js

62 ms

datadog_browser_logs.446ed8fb118f1d16.js

datadog_browser_logs.446ed8fb118f1d16.js

60 ms

8952-31422e5b0230e198.js

8952-31422e5b0230e198.js

66 ms

7349-eda72c3f1882bc06.js

7349-eda72c3f1882bc06.js

64 ms

3837-be17efa7131622c5.js

3837-be17efa7131622c5.js

64 ms

9802-0863eaffc9984903.js

9802-0863eaffc9984903.js

64 ms

layout__client_site_chrome_ui.16cc1134947b4158.js

layout__client_site_chrome_ui.16cc1134947b4158.js

105 ms

5096-18326caa2268d9f2.js

5096-18326caa2268d9f2.js

116 ms

4163-b0de6659c322e9b4.js

4163-b0de6659c322e9b4.js

104 ms

8889.c4d87043f6ea8098.js

8889.c4d87043f6ea8098.js

103 ms

4884.0c9eaaf3207770cf.js

4884.0c9eaaf3207770cf.js

104 ms

5415.f5ce509edd31ddd0.js

5415.f5ce509edd31ddd0.js

103 ms

4160.df6bd2ee56ba2960.js

4160.df6bd2ee56ba2960.js

105 ms

8454.de4fb6a01ad72f27.js

8454.de4fb6a01ad72f27.js

105 ms

8711.7610c7b35fc59f5f.js

8711.7610c7b35fc59f5f.js

105 ms

5179.9b6637ae3689037b.js

5179.9b6637ae3689037b.js

105 ms

6539.011937029b27ab40.js

6539.011937029b27ab40.js

107 ms

1988.3ed23a420376a693.js

1988.3ed23a420376a693.js

106 ms

161.20ca376a696f917b.js

161.20ca376a696f917b.js

106 ms

2164.d0baf5059ed6c816.js

2164.d0baf5059ed6c816.js

106 ms

3119.3e4bea719f98b8e4.js

3119.3e4bea719f98b8e4.js

107 ms

1651-e467c8aa9b645486.js

1651-e467c8aa9b645486.js

107 ms

9988.099a95a1cf8c300d.js

9988.099a95a1cf8c300d.js

107 ms

webpack-5e3c754bc618386b.js

webpack-5e3c754bc618386b.js

110 ms

framework-e98d4627e7235520.js

framework-e98d4627e7235520.js

107 ms

main-5ffefd933c95536f.js

main-5ffefd933c95536f.js

108 ms

_app-ec7f98a88f1cd52c.js

_app-ec7f98a88f1cd52c.js

109 ms

5124-7541df86defb5736.js

5124-7541df86defb5736.js

108 ms

p13n.js

p13n.js

47 ms

5420-f39c8d1f4fde996c.js

5420-f39c8d1f4fde996c.js

75 ms

1614-f60148731559fd19.js

1614-f60148731559fd19.js

71 ms

1127-224ee6bcec2bf8a5.js

1127-224ee6bcec2bf8a5.js

62 ms

index-e3f39047d4fbe30a.js

index-e3f39047d4fbe30a.js

61 ms

_buildManifest.js

_buildManifest.js

56 ms

_ssgManifest.js

_ssgManifest.js

56 ms

52a28b58-7a56-4776-a0ae-7a3cda34da20.json

52a28b58-7a56-4776-a0ae-7a3cda34da20.json

63 ms

gtm.js

gtm.js

191 ms

BH-homepage-hero-launch-image.jpg

BH-homepage-hero-launch-image.jpg

165 ms

normal_personalised-vintage-map-picture-with-stitched-heart.jpg

normal_personalised-vintage-map-picture-with-stitched-heart.jpg

187 ms

normal_personalised-trixie-lion-backpack.jpg

normal_personalised-trixie-lion-backpack.jpg

191 ms

normal_personalised-craft-beer-birthday-hamper.jpg

normal_personalised-craft-beer-birthday-hamper.jpg

181 ms

normal_my-baby-book-baby-memory-book-safari.jpg

normal_my-baby-book-baby-memory-book-safari.jpg

184 ms

normal_a-week-of-earrings-gift-set.jpg

normal_a-week-of-earrings-gift-set.jpg

188 ms

normal_personalised-children-s-flower-sunglasses.jpg

normal_personalised-children-s-flower-sunglasses.jpg

187 ms

normal_framed-love-you-bye-hallway-print.jpg

normal_framed-love-you-bye-hallway-print.jpg

203 ms

normal_anax-metal-dragonfly-garden-stake-decoration.jpg

normal_anax-metal-dragonfly-garden-stake-decoration.jpg

202 ms

normal_gardman-polycarbonate-and-wooden-growhouse.jpg

normal_gardman-polycarbonate-and-wooden-growhouse.jpg

200 ms

category_listing_personalised-toile-de-jouy-notebook.jpg

category_listing_personalised-toile-de-jouy-notebook.jpg

203 ms

category_listing_pink-and-green-baguette-crystal-huggie-hoop-earrings.jpg

category_listing_pink-and-green-baguette-crystal-huggie-hoop-earrings.jpg

205 ms

category_listing_tilly-cushion-cornflower-olive.jpg

category_listing_tilly-cushion-cornflower-olive.jpg

209 ms

category_listing_sun-seeker-summer-holiday-personalised-print.jpg

category_listing_sun-seeker-summer-holiday-personalised-print.jpg

220 ms

category_listing_le-soleil-sun-rays-t-shirt.jpg

category_listing_le-soleil-sun-rays-t-shirt.jpg

218 ms

category_listing_personalised-word-slogan-cap.jpg

category_listing_personalised-word-slogan-cap.jpg

219 ms

category_listing_gardman-polycarbonate-and-wooden-growhouse.jpg

category_listing_gardman-polycarbonate-and-wooden-growhouse.jpg

240 ms

category_listing_sprigster-sparkling-infusion.jpg

category_listing_sprigster-sparkling-infusion.jpg

241 ms

category_listing_personalised-animals-hooded-cotton-towel.jpg

category_listing_personalised-animals-hooded-cotton-towel.jpg

241 ms

category_listing_a5-avocado-stripe-notebook.jpg

category_listing_a5-avocado-stripe-notebook.jpg

243 ms

category_listing_beach-days-greetings-card.jpg

category_listing_beach-days-greetings-card.jpg

242 ms

category_listing_happy-birthday-initial-and-flower-necklace.jpg

category_listing_happy-birthday-initial-and-flower-necklace.jpg

243 ms

category_listing_recycled-wiggly-line-welcome-sign.jpg

category_listing_recycled-wiggly-line-welcome-sign.jpg

245 ms

NOTHS_logo.svg

NOTHS_logo.svg

68 ms

birthday-sale-content-tile-red.jpg

birthday-sale-content-tile-red.jpg

161 ms

wedding-sale-content-tile-red.jpg

wedding-sale-content-tile-red.jpg

161 ms

anniversary-sale-content-tile-red.jpg

anniversary-sale-content-tile-red.jpg

170 ms

all-gifts-content-tile-red.jpg

all-gifts-content-tile-red.jpg

170 ms

category-gifts.jpg

category-gifts.jpg

224 ms

SS-homepage-hero-garden.jpg

SS-homepage-hero-garden.jpg

169 ms

First-Day-Of-School-Gifts.gif

First-Day-Of-School-Gifts.gif

172 ms

content_tile_back_to_school.jpg

content_tile_back_to_school.jpg

240 ms

content_tile_alfresco_dining.jpg

content_tile_alfresco_dining.jpg

172 ms

content_tile_new_season_homeware.jpg

content_tile_new_season_homeware.jpg

172 ms

membership_banner_background.jpeg

membership_banner_background.jpeg

180 ms

noths_sans_3_regular.woff

noths_sans_3_regular.woff

57 ms

noths_sans_3_semibold.woff

noths_sans_3_semibold.woff

67 ms

normal_personalised-city-and-postcode-print.jpg

normal_personalised-city-and-postcode-print.jpg

226 ms

normal_more-of-a-cat-person-illustrated-cat-print.jpg

normal_more-of-a-cat-person-illustrated-cat-print.jpg

234 ms

normal_travel-adventures-wotbox.jpg

normal_travel-adventures-wotbox.jpg

231 ms

normal_rainbows-unicorns-wotbox.jpg

normal_rainbows-unicorns-wotbox.jpg

233 ms

partner-headshot-tulastra-studio.jpg

partner-headshot-tulastra-studio.jpg

154 ms

partner-headshot-wotbox.jpg

partner-headshot-wotbox.jpg

220 ms

Accordion-Image.jpg

Accordion-Image.jpg

170 ms

GB.png

GB.png

72 ms

location

location

161 ms

otBannerSdk.js

otBannerSdk.js

31 ms

en.json

en.json

44 ms

otCenterRounded.json

otCenterRounded.json

26 ms

otPcCenter.json

otPcCenter.json

34 ms

otCommonStyles.css

otCommonStyles.css

32 ms

Accessibility Review

mishlondon.notonthehighstreet.com accessibility score

78

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

mishlondon.notonthehighstreet.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

mishlondon.notonthehighstreet.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mishlondon.notonthehighstreet.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Mishlondon.notonthehighstreet.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

mishlondon.notonthehighstreet.com

Open Graph description is not detected on the main page of Mishlondon Notonthehighstreet. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: