Tools & Wizards About Us
naturesmenu.co.uk screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

naturesmenu.co.uk

Nutritious Raw Dog Food, Real Ingredients | Natures Menu

Page Load Speed

4.3 sec in total

First Response

978 ms

Resources Loaded

2.3 sec

Page Rendered

1 sec

naturesmenu.co.uk screenshot

About Website

Welcome to naturesmenu.co.uk homepage info - get ready to check Natures Menu best content for United Kingdom right away, or after learning these important things about naturesmenu.co.uk

Real, natural pet food developed by experts in nutrition. Explore our ranges or the health benefits of a Natures Menu meal plan.

Visit naturesmenu.co.uk

Key Findings

We analyzed Naturesmenu.co.uk page load time and found that the first response time was 978 ms and then it took 3.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

naturesmenu.co.uk performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.8 s

11/100

10%

LCP (Largest Contentful Paint)

Value8.4 s

2/100

25%

SI (Speed Index)

Value9.8 s

10/100

10%

TBT (Total Blocking Time)

Value1,000 ms

27/100

30%

CLS (Cumulative Layout Shift)

Value0.066

97/100

15%

TTI (Time to Interactive)

Value16.3 s

5/100

10%

Network Requests Diagram

www.naturesmenu.co.uk

978 ms

main.js

57 ms

storePage.js

36 ms

homepageStatsCarousel.js

69 ms

homepageHeading.js

60 ms

Our browser made a total of 70 requests to load all elements on the main page. We found that 74% of them (52 requests) were addressed to the original Naturesmenu.co.uk, 13% (9 requests) were made to Service.force.com and 1% (1 request) were made to Google.com. The less responsive or slowest element that took the longest time to load (978 ms) belongs to the original domain Naturesmenu.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 523.9 kB (33%)

Content Size

1.6 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Naturesmenu.co.uk main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 989.5 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 189.4 kB

  • Original 217.8 kB
  • After minification 217.2 kB
  • After compression 28.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 189.4 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 371.9 kB
  • After minification 371.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Natures Menu images are well optimized though.

JavaScript Optimization

-34%

Potential reduce by 334.4 kB

  • Original 989.5 kB
  • After minification 989.5 kB
  • After compression 655.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 334.4 kB or 34% of the original size.

CSS Optimization

-0%

Potential reduce by 102 B

  • Original 29.6 kB
  • After minification 29.6 kB
  • After compression 29.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Naturesmenu.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 42 (61%)

Requests Now

69

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 69 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Natures Menu. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.naturesmenu.co.uk

www.naturesmenu.co.uk

978 ms

main.js

main.js

57 ms

storePage.js

storePage.js

36 ms

homepageStatsCarousel.js

homepageStatsCarousel.js

69 ms

homepageHeading.js

homepageHeading.js

60 ms

homepageImageBlock.js

homepageImageBlock.js

54 ms

homepageTimelinesBlock.js

homepageTimelinesBlock.js

56 ms

homepageEndorsementBlock.js

homepageEndorsementBlock.js

116 ms

homepageFeaturedProductsBlock.js

homepageFeaturedProductsBlock.js

117 ms

homepageAccordionList.js

homepageAccordionList.js

116 ms

campaignBanner.js

campaignBanner.js

115 ms

v3.js

v3.js

120 ms

api.js

api.js

39 ms

brightback.js

brightback.js

262 ms

10045828-10045827.js

10045828-10045827.js

33 ms

storePage.css

storePage.css

120 ms

homepageHeroBanner.css

homepageHeroBanner.css

119 ms

homepageStatsCarousel.css

homepageStatsCarousel.css

120 ms

homepageImageSet.css

homepageImageSet.css

120 ms

homepageHeading.css

homepageHeading.css

121 ms

homepageImageBlock.css

homepageImageBlock.css

122 ms

homepageTimelineBlock.css

homepageTimelineBlock.css

139 ms

homepageEndorsementBlock.css

homepageEndorsementBlock.css

122 ms

homepageFeaturedProductsBlock.css

homepageFeaturedProductsBlock.css

121 ms

homepageAccordionList.css

homepageAccordionList.css

124 ms

campaignBanner.css

campaignBanner.css

123 ms

skin.css

skin.css

133 ms

smartorderrefill.css

smartorderrefill.css

137 ms

player.js

player.js

59 ms

recaptcha__en.js

recaptcha__en.js

32 ms

esw.min.js

esw.min.js

24 ms

smartorderrefill.js

smartorderrefill.js

31 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

22 ms

dwac-21.7.js

dwac-21.7.js

32 ms

gretel.min.js

gretel.min.js

20 ms

css

css

37 ms

gtm.js

gtm.js

95 ms

menu-dropdown-image-mealplan.png

menu-dropdown-image-mealplan.png

83 ms

Feefo_2022_award_03.png

Feefo_2022_award_03.png

83 ms

hero-new.jpg

hero-new.jpg

82 ms

Editable%20text.svg

Editable%20text.svg

79 ms

Image%20(17).jpg

Image%20(17).jpg

81 ms

Frame%202608873.jpg

Frame%202608873.jpg

81 ms

Frame%202608875.jpg

Frame%202608875.jpg

86 ms

Image-Dog-Energy.jpg

Image-Dog-Energy.jpg

86 ms

HP%20-%20Mel%20roundel.jpg

HP%20-%20Mel%20roundel.jpg

83 ms

Australian-Sheepdog-Bowl-Kitchen%201%20(1).jpg

Australian-Sheepdog-Bowl-Kitchen%201%20(1).jpg

85 ms

Bowl%20natures.png

Bowl%20natures.png

84 ms

Calendar%20on.png

Calendar%20on.png

82 ms

Basket.png

Basket.png

85 ms

Image%20(19).jpg

Image%20(19).jpg

86 ms

Image%20(20).jpg

Image%20(20).jpg

87 ms

Image%20(21).jpg

Image%20(21).jpg

88 ms

nm-ics-logo%201.png

nm-ics-logo%201.png

90 ms

1000-britain%201.png

1000-britain%201.png

87 ms

Member_PFMA.png

Member_PFMA.png

132 ms

defra-approved%201.png

defra-approved%201.png

101 ms

pet-industry-awards%201.png

pet-industry-awards%201.png

96 ms

securepayment%201.png

securepayment%201.png

100 ms

svgsprite-system.svg

svgsprite-system.svg

63 ms

svgsprite-content.svg

svgsprite-content.svg

97 ms

common.min.js

common.min.js

15 ms

esw.min.css

esw.min.css

9 ms

liveagent.esw.min.js

liveagent.esw.min.js

37 ms

esw.html

esw.html

11 ms

eswFrame.min.js

eswFrame.min.js

45 ms

HP-bestsellers

HP-bestsellers

66 ms

session.esw.min.js

session.esw.min.js

3 ms

broadcast.esw.min.js

broadcast.esw.min.js

4 ms

chasitor.esw.min.js

chasitor.esw.min.js

2 ms

Accessibility Review

naturesmenu.co.uk accessibility score

79

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

ARIA IDs are not unique

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

naturesmenu.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

naturesmenu.co.uk SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Naturesmenu.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Naturesmenu.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

naturesmenu.co.uk

Open Graph description is not detected on the main page of Natures Menu. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: