Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 62% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

newbalance.co.uk

Shoes and Clothing | Official Site - New Balance

Page Load Speed

4.3 sec in total

First Response

627 ms

Resources Loaded

2.8 sec

Page Rendered

904 ms

newbalance.co.uk screenshot

About Website

Welcome to newbalance.co.uk homepage info - get ready to check New Balance best content for United Kingdom right away, or after learning these important things about newbalance.co.uk

Tackle your workouts with confidence in performance running shoes and stylish clothes from New Balance. Our athletic footwear goes the distance with you.

Visit newbalance.co.uk

Key Findings

We analyzed Newbalance.co.uk page load time and found that the first response time was 627 ms and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

newbalance.co.uk performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

22/100

10%

LCP (Largest Contentful Paint)

Value11.7 s

0/100

25%

SI (Speed Index)

Value9.8 s

10/100

10%

TBT (Total Blocking Time)

Value7,430 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.026

100/100

15%

TTI (Time to Interactive)

Value20.3 s

2/100

10%

Network Requests Diagram

www.newbalance.co.uk

627 ms

9dc11983-3459-4bc2-aad8-3d71be45826c.css

62 ms

framework.css

22 ms

core.css

27 ms

secondary.css

44 ms

Our browser made a total of 103 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Newbalance.co.uk, 35% (36 requests) were made to Demandware.edgesuite.net and 11% (11 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (657 ms) relates to the external source Demandware.edgesuite.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.9 MB (47%)

Content Size

6.1 MB

After Optimization

3.2 MB

In fact, the total size of Newbalance.co.uk main page is 6.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.0 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 122.6 kB

  • Original 145.0 kB
  • After minification 111.3 kB
  • After compression 22.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 33.7 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 122.6 kB or 85% of the original size.

Image Optimization

-34%

Potential reduce by 1.4 MB

  • Original 4.0 MB
  • After minification 2.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, New Balance needs image optimization as it can save up to 1.4 MB or 34% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-67%

Potential reduce by 661.1 kB

  • Original 982.0 kB
  • After minification 965.4 kB
  • After compression 320.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 661.1 kB or 67% of the original size.

CSS Optimization

-77%

Potential reduce by 767.4 kB

  • Original 999.6 kB
  • After minification 947.1 kB
  • After compression 232.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Newbalance.co.uk needs all CSS files to be minified and compressed as it can save up to 767.4 kB or 77% of the original size.

Requests Breakdown

Number of requests can be reduced by 59 (71%)

Requests Now

83

After Optimization

24

The browser has sent 83 CSS, Javascripts, AJAX and image requests in order to completely render the main page of New Balance. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

newbalance.co.uk accessibility score

86

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-*] attributes do not have valid values

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

newbalance.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

newbalance.co.uk SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Newbalance.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Newbalance.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of New Balance. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: